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To attain online success for your business, the one thing that you can do is to make your site more visible on Google. Here are some interesting tips and tricks.
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By - Enterprise MonkeyVisit us: www. enterprisemonkey.com.au 10 Ways To Make your Website More Visible on Google
Introduction To attain online success for your business, the one thing that you can do is to make your site more visible on Google. It will take more than just a few clever tricks and tips to make your website rank higher in your industry like content creation and web page optimization.
Here are ten ways in which you can make your site more visible on Google
Integrate your Site with Google Search Console Google has a free service called Search Console (formerly known as Webmaster tools). It allows you to submit your site and sitemap to Google. You can use the tool to your advantage with the following steps: • You can check relevant backlinks to your website. • You can view the search queries that are driving traffic to your website. • You can make sure that Google is not experiencing any crawl errors with your site. By registering on the Search Console, you are telling Google to know that your site exists, which is pivotal to your business. . (Source)
Link your Site to Google My Business You can register your business on Google My Business (the successor to Google places). It helps you to get verified on Google and enhance your search engine listing. (Source)
Add Rich Snippet Codes Adding rich snippet codes to your site is essential to enhance your search engine listing. It helps you to showcase more information about your business like its location, opening hours and social media pages, etc. (Source)
Use the Google+ Page Correctly Whenever you post a link to your site or blog articles on your Google+ page, they get indexed by Google. People will take your Google+ page more seriously if you have a lot of Google+ followers. Google is increasingly showing Google+ business pages in search results whenever people search for that specific company name. If your Google+ page isn’t updated or if it contains incorrect information then it’s going to work against you.
Usage of Relevant Keywords You should make sure that your page contains titles and meta descriptions that include: accurate, concise descriptions of your page content, proper use of keywords. Google uses snippets of your meta description in search results, and it can be utilised by them to determine just how relevant your website is to particular searches (by monitoring the click-through rates they generate in search results, with higher CTR indicating that a page answers a specific search query well).Make sure that your URL also contains keywords that you are targeting. (Source)
Create Backlinks to your Website Backlinks are the links from other sites that direct towards your site. Google counts these links as ‘votes’ for your content. There are two ways in which you can generate backlinks. • One is by outreaching other website/blog owners to feature links that direct towards your content on their sites. • You can also create blogs and guest blogs for building quality links. It will help you to reach out to the right set of people. (Source)
Make your Content Shareable Add social share icons on your blog so that users can actively and easily share your content on social media. It is confirmed lately as one of the top two ranking factors in Google’s algorithm. If you have a WordPress based website, there are quite a few plugins that can help you to add social share buttons to your site. (Source)
Optimize your Images: If you use images for your content marketing campaign, then you must optimize your images. To get your images into optimal shape for search engines, title your images accurately. Optimize the alt text of the pictures with the relevant keywords. If you optimize your images correctly, then your image will be indexed and searchable in Google image search - an indirect but valuable route for online searchers to get to your website. (Source)
Make your Site Load Faster A faster loading website usually leads to a better user experience which means a higher conversion rate. Improve your loading speed by optimizing your images. Use a good caching plugin and delete all the additional metadata. You must also reduce the ‘http’ requests on your site to ensure that it’s loading faster. (Source)
Eliminate 404 Errors 404 errors can be frustrating for users, and they can interfere with the number of pages Google can index. It won’t hurt your ranking, but it’s still usually worth setting up a 301 redirect or the option to restore the page. You can use Google Search Console for checking this. If you have a website that is on WordPress, then you can download some plugins that are designed to automatically make the 404 pages seem more engaging or 301-redirect them to another page, such as your home page.
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