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If you are looking to target a regional market for your business, then local search engine optimisation is a must for your business. Here are some essential tips and techniques to optimise your business website for local searches
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The Local SEO Checklist For Your Website By - Enterprise Monkey Visit us: www. enterprisemonkey.com.au
Location Specific Domain • Having a domain name, that reflects the location of your business can be certainly very helpful. • You could use domain extensions to indicate your presence in a particular area.
Website Content • For local SEO, it is important to mention your business address and contact number on each of the page of a website. • You also need to understand your local target audience and customise the content according to their requirements.
Get Listed On Local Business Directories • You can find quite a few online business directories in each region. You must add your company profile to these websites. • Add all the relevant details about your business such as contact information and about us section to rank higher in local search results.
Get Your Google My Business Listing • Getting a profile for your business on Google My Business is crucial for local SEO success. • By getting your business listed on the platform, helps you to improve the way your business is shown in search results.
Build Natural & Relevant Links Locally • Getting backlinks from related websites with a high domain authority in your region can be helpful for your local SEO efforts. • You need to consistently promote your services pages to social channels like Facebook, Twitter and LinkedIn to get more traction on your website.
Organise and Participate in Local Events • You can organise your conferences and seminars and participate in those organised by others in the niche. • It will help you get brand recognition in your niche which will, in turn, enhance your local search rankings.
Create Web Properties • You can create websites or platforms which provide information related to your local region, in your industry. • It will help your target audience find useful information. You could create lists or directories with the help of such a platform to reach out to your target audience effectively.
Get Reviewed • Getting your local customers to add reviews of your products and services can be helpful as well. • You can do this using a feedback emailer or using website callouts. It would help you improve your local search rankings and online reputation.
Target Local Influencers • You need to engage with local social media influencers and talk about your business. • You can reach out to these influencers through @Mentions on Twitter and have useful conversations.
Public Relations • To get coverage in local media, you need to stay in touch with journalists and editors in your region. • Participate in local charity events and be a part of good causes to get a quick coverage and a good reputation for your business.
Thank you! Source:- http://enterprisemonkey.com.au/blog/local-seo-checklist-website/