Top 6 ways to build a High Performance Website

1. Top 6 ways to build a High Performance Website By - Enterprise Monkey Visit us: www. enterprisemonkey.com.au

2. Site Speed

3. Size of the Page • The weight of the page should be kept to a minimum, to initiate faster loading. • Reduce the size of your page if it is above 3 MB by compressing the images used or reducing their size.

4. Minimise HTTP Requests • The request that a user’s web browser sends to the server hosting is called HTTP request. This request contains the details of the content and images on the site. • Combining your CSS files, removing unnecessary images and optimising the important images are some of the ways in which you can minimise the HTTP requests on your web page.

5. Optimising Page Redirections • Redirects are added on a website to ensure that you do not lose out on the traffic coming onto your site from redundant or error prone pages. • You need to plan the page structure of your site in such a way that you can reduce the number of redirects and optimise your site speed.

6. Website Caching • A browser cache stores those pieces of files/scripts from a visited site on the hard drive of visitor’s computer.The information is saved for a purpose, to help pre-visited websites load faster on a device. • Having a great web caching feature is an another important factor that helps you to have a high performing website.

7. Be Relevant To Your Visitors

8. Target The Relevant Keywords • You need to ensure that you site content is related to your business niche and is useful and informative for the users. • Keywords help you know what your target audience is searching when online.

9. Internal Linking of Pages • Internal links are useful for the site visitors to navigate the site easily. These sort of links help the users to find what they are looking for and ultimately make a purchase or add an inquiry. • A clear-cut internal linking strategy on your website is critical for proper search engine optimisation.

10. Catchy Headlines in Heading Tags • Use of heading tags and optimising them for keywords is important for search engine rankings. • You need to optimise your headings for keywords or niche content. This is important to showcase the relevance of your website pages in your business niche.

11. Website URL Structure • You need to have the most important pages of your site coming first and the lesser ones flowing from there on. • You must also ensure that URLs of your web pages are optimised for the relevant keywords and do not include any special characters.

12. Customer Service is Crucial

13. Live Chat Integration • You need to assure your website visitors that you are there for them. • A live chat integration on your website helps visitors to get their queries resolved, instantly. It can be a great way to stand on your customer’s expectations by providing real-time support

14. FAQs • The Frequently Asked Questions section of a website helps the users to know more about the business and get answers to some common queries. • you need to know the common type of questions you get about your products or services.

15. Toll-Free Number • A toll-free number is a useful, way to remind the customers that support is just a call away. • It is helpful in building trust with the site visitors helping them to know that they can reach out in the case of any queries or trouble.

16. Reduce The Bounce Rate of Your Site

17. Testimonials • Adding testimonials on your website helps in building a reputation and getting you more business. • Your testimonials should be unique, contain quality content, specific, short, truthful and most importantly credible.

18. Existence of a Blog • A blog is a useful channel to market your business effectively with the help of engaging content. • With the help of a blog, you can provide useful and informative content for your site visitors.

19. Reviews • Reviews from your customers are an important way to build a reputation and get more clients. • A review section helps you to provide your site visitors with a social proof of your products and services.

20. Get Your Site Visitors To Take Action

21. Contact Form • A contact form is a must to get the users to fill in their details. These details can be used to engage with them on a later date. • Try to capture all the necessary and basic information like name, address, email id and contact number, etc.

22. Newsletter Subscription • Providing an option to subscribe to an email newsletter is a useful way to build an opt-in list of the users. • You can promise to provide your subscribers with informative content and in return get them to fill in their details.

23. Measure Your Website Performance

24. Google Analytics Integration • It is an essential tool for website analytics and must be integrated into your website. • Set goals for your marketing campaigns to know how your posts and campaigns are running and analyse the results.

25. Google Webmasters Integration • Integrate your website to Google Search Console to keep tabs on search queries, crawl errors, security issues and more. • Upload your updated sitemap whenever you add new content on your site, using this tool. (Source)

26. Thank you!