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KWT/ MCS Marine Litter Project / Beachwatch

KWT/ MCS Main Presentation November 2018

Marine_Litter
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KWT/ MCS Marine Litter Project / Beachwatch

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Presentation Transcript

  1. Marine Litter Research Litter Strategy Workshops November 2018

  2. Marine Litter Action Plan For Wales

  3. Marine Litter Research Project 2018 -2019

  4. Litter Strategies & Data

  5. Project Research team: • Jemma Bere – Keep Wales Tidy Jemma.Bere@keepwalestidy.cymru • Laura Parry – Marine Conservation Society Laura.Parry@mcsuk.org • Neil Greenhalgh – Eunomia Consulting Neil.greenhalgh@eunomia.co.uk

  6. No plastic, No problem?

  7. Blue Planet II – A Wake Up Call

  8. Is Plastic really that bad? • Plastic production uses around 4-8% of global oil production – that is equivalent to the entire global aviation industry • 80% of marine litter comes from land • All of the plastic ever made still exists! • Without action there will be more plastic than fish in the sea by 2050 • “A global crisis on the scale of climate change” (UN)

  9. Great British Beach Clean WALES

  10. Food on the Go

  11. The Cigarette Ban

  12. The Carrier Bag Charge

  13. GBBC - 2017

  14. Top Plastic Items – GBBC 2017

  15. Welsh data? • LEAMS • BEACHWATCH • LOCAL AUTHORITIES • VOLUNTEER GROUPS • NATIONAL SURVEY • PLACE & WELLBEING PLANS

  16. Challenges to ‘Plastic Free’

  17. Not all plastics are equal

  18. Policy horizon • EU Circular Economy Package • Wales & England – (DEFRA) EPR / PRN’s ‘Waste & Resource Strategy’ – This year • Wales – DRS – This year • Wales - ‘Route map to a Resource Efficient Wales’ • Devolution uncertainties… • England only bans or a Wales only Plastic Tax? • Brexit impact?

  19. BEHAVIOUR CHANGE • Behaviour change is a research based process for addressing knowledge, attitudes and practices which focuses on the individual as an agent for change. • Mix of disciplines: Psychology, social sciences and economics. • Many models for BC – some individual (e.g.; Smoking) and some community wide (e.g.; energy use) • (2014) 51 countries in which ‘centrally directed policy initiatives’ were influenced by behavioural sciences • But…It’s not actually possible to change people’s behaviour directly! “The sheer complexity of human behaviours and motivations makes it very hard to predict with certainty what the impacts of policy interventions on people’s behaviour are going to be.”

  20. Communicating Anti-litter messaging • Short, direct, positive and actionable • Topic • Motivation • Action Frame messages by what is lost by neglecting to act versus what you are saving by acting (e.g.: It is more effective to say, “If you don’t recycle you’ll lose money by having to pay more to have your waste collected” than, “you should recycle because you’ll save money on waste collection.”) Attitudes (how the individual feels about smoking), Norms (how society views smoking) and Controls (banning smoking in public places). Make it actionable (e.g. Instead of ‘Littering enforcement in operation’, ‘Littering enforcement in operation – please take your litter home) The source of advice (e.g. the advisor and the organisation they belong to) and the persuasiveness of the arguments are just as important in taking up advice as other factors. Above all, make it easy and convenient for people to do the right thing.

  21. Solutions? • Stop the unnecessary (straws, sachets, non-refillable containers etc) • Litter Action Plan • Use data and spatial ‘pathways’ information to identify strategies and partnerships • Plastic reduction strategy at local and regional levels – Anchor Institutions • Try to source 100% recycled content and 100% recyclable – (ie; Close the loop) • Implement a sustainable procurement policy • Aim to buy plastics that can be reused in someway or at least recycled. • Customer communication and education • Beware alternatives! • Use purchasing power – procure together if costs are prohibitive • Clean Seas Pledge • Engage businesses! • Government Consultations – EPR (UK) & DRS (Wales & England)

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