1 / 13

SEO Life Cycle

Complete SEO life cycle starts from technical audit ,keyword research,content creation,on page,off page optimization till analytics. Again starting with ongoing SEO.

Marketingzen
Download Presentation

SEO Life Cycle

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SEO Life CYCLE

  2. Step1: Technical Site Audit • Check for robot.txt file Are important pages prohibited for crawler? • Check nofollow/noindex tags Check if these tags are properly applied without losing website accessibility to crawler for important pages • Check all types of canonicalization issues Check canonical version of website, with search query site:abc.com -inurl:www

  3. Step1: Technical Site Audit • Use htaccess file to create 301 redirects for all other sub domains to the canonical version of website • Check for indexed pages Check if all important pages of the website are indexed by Google. • Check for website penalty. Search with domain name only and if it does not come up in first few results that means either website is penalized or on the way to get penalized

  4. Step 2: Comprehensive Keyword Research • Search all possible keywords using keyword research tools like Google AdWords • Check local & global search volume • Consider using LSI & possible keyword combination • Use phrase match option when researching in AdWords • Include keyword competitiveness numbers when reporting to client

  5. Step 2: Comprehensive Keyword Research

  6. Step 3: Content Recommendations • Check to see if there is enough content on each page – 300 to 500 words per page • Content must be keyword enhanced (direct or semantically related) • Is content quality content – does it contribute to the user experience or is it completely content-farm type quality • Make recommendations for additional content areas including those that may not require lots of manpower (i.e. user-generated content)

  7. Step 4: On-Page Optimization

  8. Step 4: On-Page Optimization • Some other factors: • Internal Link navigation • Structures and Filenames • Unique Titles Tags • Description Tags • H1 Tags Optimization • Keywords Segregation URL wise • Images and Alt tag

  9. Step 5: Off-Page Optimization Press Release Submissions Directory Submissions Local Business Listings • Other opportunities include: • Article submissions • Social bookmarking • Classified ad submissions • Blog commenting • Theme based submission

  10. Step 5: Off-Page Optimization Social Media optimization

  11. Step 6: Analytics & Webmaster Tools • Ensure analytics account is set up • Ensure Analytics code is on each page of the site • Ensure proper goal urls set up in goals • Has the site been verified through Webmaster Tools account? • Ensure sitemap has been created and upload

  12. Step 7: Ongoing SEO

  13. Contact Us for Industry-Leading Online Marketing Services The Marketing Zen Group 1-888-460-6008 info@marketingzen.com

More Related