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Mastera The Rise of Original Content on VOD Platforms www.mastera.io
Video on Demand (VOD) streaming has been around for many years, but it was not until the early 2010s that it gained mainstream popularity. Since then, VOD platforms such as Mastera, Netflix, Amazon Prime, Hulu, and Disney+ have become a staple in households across the world. One of the main reasons for the rise of VOD streaming is the availability of original content on these platforms.
The Early Days of VOD Streaming Before the advent of VOD streaming, cable and satellite TV dominated the entertainment industry. The audience had limited options when it came to TV shows and movies, and they had to watch whatever was broadcasted.
Why Original Content? One of the main reasons why VOD platforms invest in original content is to differentiate themselves from traditional media. With the rise of cord-cutting, traditional media like cable and satellite TV are losing their audience. By investing in original content, VOD platforms can offer something that cannot be found anywhere else.
Impact on Traditional Media Impact on the Entertainment Industry Impact on the Creative Industry Traditional media is now in direct competition with VOD platforms for viewership. In response, traditional media has started to invest in their own original content to retain their audience. The rise of original content on VOD platforms has also had an impact on the creative industry. In the past, the creative industry was limited to a few studios and networks. The rise of original content on VOD platforms has had a significant impact on the entertainment industry. One of the biggest impacts is the shift in power from studios and networks to the streaming platforms.
Future of Original Content on VOD Platforms Diversity and Inclusivity Investment in Original Content Technological Advancements Global Expansion and Localization
Conclusion The rise of original content on VOD platforms has changed the entertainment industry in significant ways. With VOD platforms investing heavily in their own original content, traditional media is struggling to keep up. This shift has led to more opportunities for creatives to showcase their work and has provided audiences with a wider range of diverse and unique content. As the VOD space continues to grow and evolve, new players like mastera.io are emerging, bringing underrepresented voices to the forefront.
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