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Organic SEO takes time, patience and knowledge. The longer you put it off, the longer in line your website has to wait in line to be in the game. Yes you can pay for traffic through Pay-Per-Click, but this does nothing for your site's organic results. Bringing your site up to speed organically is like investing in a quality home foundation. Any work will help secure it. The more work you put into it, the more secure it will become.
Business owners and marketing directors alike read about SEO online or in books - they learn a few tricks and then feel as if they have it mastered. Why hire somebody from the outside, they might ask? We can do our own. While there are tricks and procedures every business owner or marketing director should be doing, there are other tricks and procedures that only come with experience.
We hear clients also state that they can't afford full SEO services so why should they have SEO at all? As per the Affordable SEO metaphor above, even the smallest amount of work will help. No work at all leaves you out in the cold to compete with millions of other websites for customers. So the bigger question could be, can you afford not to have SEO and be left out?
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