FILMWEB.NO A Collaborate Audience Related Initiative

1. FILMWEB.NOA Collaborate Audience Related Initiative Amsterdam, June 23 – 2003 MEDIA Salles Seminar Kjell A. Orseth Managing Director Filmweb AS

2. Background • Filmweb AS was established 31.07.97 as the Internet company of the Norwegianfilm and cinema industry • An extensive collaborate effort (industry ownership) • The company were to: • implement a film and cinema information service • to build a service for distribution of cinema tickets • to make extranet services for distribution of press material and for reporting purposes • earn money on selling ads on the portal • The base for the services was the new Internet technology

3. Visions • Used to be very “product” oriented: • To develop and maintain electronic services for the Norwegian film- and cinema industry, its audience and customers • To create exciting and trustworthy services and to stimulate to increased interest in film and cinema • Our new vision is more “market” oriented: • We are to enhance the route to the film experience Technology Market

4. The Filmweb portal • filmweb.no - launched the 30th of March 1998 • Film portal and film community on the internet for: • Cinemas: Approximately 60 – all major players • Distributors of cinema film: All thirteen that are present in Norway • Distributors of video film: SF-Video and Sandrew Metronome • Film festivals: Four are included • Public bodies/organisations: Norwegian Film Distribution Companies Organisation, Film&Kino, Norwegian Exhibitors Managers Association, The Norwegian Film Institute and more • A total of about 90 partners • Filmweb.no is the most visited Internet portal within the Norwegianentertainment category (300.000 users pr. month)

5. Target group • Target group for the portal – end consumer: • Primary target group: Film interested youth 15-25 (30) years • Secondary target group: “With children” • Secondary target group: “The Industry” • The portal does not exclude any group 15-25 With children The industry Filmweb

6. Norway – an interesting case • Internet: • Availability - high • Use – high • Trust – high • Most main local markets are under-screened • 70% of the market available for ticket sale on the Internet • Industry policy: no booking on the Internet available (according to Norwegian legislation, cinema owners are not obliged to refund non-used tickets)

7. Norway – an interesting case • The cinema consumer: • 90% uses Internet, 45% daily • 75% has an own e-mail address • 30% gather film information on the Internet • 25% gather programinformation on the Internet • 30% buys tickets on the Internet

8. How to develop a joint approachtowards the audience? The industry (Exhibitors & Distributors) Filmweb Media server CRM Tickets Portal The audience Media

9. Strategy • The audience comes to the industry instead of the industry running after the audience • Joint efforts towards media to increase availability and coverage of film and cinema as entertainment • Making a partnership with other Internet-based services to promote Filmweb and the cinema products • Being the Gatekeeper between the Audience and the Industry

10. Filmweb v/1.0 launched 30.03-1998

11. Filmweb v/2.0 launched 15.01-2002

12. Filmweb v/2.1 launched 15.05-2003

13. filmweb.no – page views / month

14. The Filmweb Newsletter

15. The Filmweb Content System • One of our key success factors • A collaborate solution forinternetand web publishing (Content Engine) • All partners have their own website but they share most of the content in the databases (text and multimedia)

16. E-tickets • Distribute tickets online for the largest cinemas in Norway • Now more than 1.300 transactions daily • So far distributed more than 1.600.000 tickets – value of EUR 13 million • Currently 20% of overall ticket sales for the largest cinemas!

17. E-ticket sales in Norway

18. wap.filmweb.no: launched in Nov-99 • Nice increase in use of portal, but only about 350 tickets pr. month • Filmweb is a member of a EU-sponsored consortium (Free-G) for further development of service

19. Filmweb Media Server • media.filmweb.no • Service launched March 2000 for media and public relation material such as stills, ads etc. • Established with support from the industry and has proven to become a popular service with more than 700.000 downloads per month. • Lowdevelopment cost: app. EUR 90.000,- / yearly technical cost of maintaining EUR 45.000,- • Increased availability of press material in general • Improved service level towards cinema, media and PR • Very cost effective – savings of EUR 1.500 pr. film

20. Filmweb Media Server v/2.0

21. Filmweb Report Server • rapport.filmweb.no • A sales (MPA) reporting system sponsored by the Norwegian Exhibitors association and the Film Distribution Companies Organisation • Goal: • Make a system where reports are generated directly based on electronic information from the cinemas ticketing systems or reporting through the web • Increased availability of reports and statistics for the entire industry • Service launched January 1st. 2003 • Currently 96% penetration

22. Filmweb Report Server v/1.0

23. Some advantages with the Filmweb-system • Cost effective (sharing of infrastructure) • Critical mass of know how • Strong presence in the market • Market power towards non-industry players (i.e. the media, other portals)

24. The Internet • Gives us the tool for: • Communicating with each single costumer to sensible price • Building strong customer databases • Analyzing customer behavior • Direct marketing • Loyalty building • Instant shopping

25. Further information: • Please contact: Filmweb Kjell Arne Orseth E-mail: kao@filmweb.no Tel: +47 21 50 48 02