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Accessing Global Innovation in Security Peter Jaco Chief Executive Officer ISACA Mumbai Chapter 18 th March 2009. March 2009. Agenda. Security Innovation Technology Consortium (SITC) OrbisIP – Business Model and Technology Market trends Why is it difficult to Monetise your IP?
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Accessing Global Innovation in Security Peter Jaco Chief Executive Officer ISACA Mumbai Chapter 18th March 2009 March 2009
Agenda • Security Innovation Technology Consortium (SITC) • OrbisIP – Business Model and Technology • Market trends • Why is it difficult to Monetise your IP? • Patent Commercialisation Strategies
Security Innovation and Technology Consortium (SITC) Vision/Mission: Knowledge and capability for the global security and resilience markets
SITC Objectives • Provide businesses with access to actionable global market intelligence • Facilitate collaborations between innovative Security Technology SME businesses and the global innovation supply chain. • Get individual businesses and collaborations in front of major customers • Join up the region’s business support services so they’re giving businesses and their collaborations, the back-up they need at every stage of this journey
SITC Board • Rt Hon The Lord Roger Freeman, Chair • Peter Jaco, Deputy Chair (OrbisIP) • Richard Chisnall (QinetiQ) • Duncan Fisken (Computer Associates) • David Mullin (BAE Systems) • Ross Parsell (Thales e-Security) • Mike Anderson (Radiation Watch) • James Brennan (Sollerta) • David McIntosh (Omniperception) • Colin Atkins (Transport for London) • Bob Rose (APPSS/RISC) • John Williams (HSBC) • Paul Osborne, Company Secretary (Cranfield University)
SITC Scope Central Government and National Risk Register Private Critical National Infrastructure Law Enforcement Border Security Security Services International Partnerships
SITC Special Interest Groups Transport Governance, Risk and Compliance Sensors and Detectors Surveillance and Tracking Information Systems Protection Information Assurance
OrbisIP Overview • OrbisIP is bringing new technologies to the international market for Information Security and Homeland Security • Working with over 120 international IP producers • Building a customer network of leading Software / Hardware OEMs and Prime Contractors • To become a one-stop shop for security IP for technology companies • To be the exploitation partner of choice for IP producers • To drive innovation in the global security R&D supply chain
Page 9 OrbisIP Business Model Consumers of IP Sources of IP Advisory Board Technology Advisers Operations OrbisIP University Research Labs National Research Labs SMEs IP Requirements IP Requirements Security Companies OEMs Governments Tech Transfer IP Licensing Revenue Share Payment/Royalties
OrbisIP – Facilitating the Global R&D Supply chain • Scout for IP • Identify security research worldwide • Build OrbisIP knowledge and future requirements • Monitor research outputs and market trends • Assess IP • Perform IP audits • Implement OrbisIP evaluation model • Undertake technical market assessment • Commercialise Information & Homeland Security IP • Take to market through a set of technology clusters • Work with Universities to exploit IP • Combine and integrate IP
Page 13 OrbisIP Customer Requirements • Biometrics, crowd analysis, sensors • VOIP security and forensics • Mobile biometrics, border controls, sensors, voice analysis • Text and transcribed voice analysis • Image processing and video analysis • Image processing and biometrics • Cryptographic key management • Out-sourced data protection • End-point protection and virus clean-up • Forensics technology • Device and Embedded security • Security in mobile applications and digital media protection
Page 14 Market trends • The industry has a growing need for innovation and is willing to licence in or acquire new technology • IP consumers are open to new technology from IP creators and global R&D partners • Recognised depth and quality of R&D from emerging nations • Universities and SMEs have relevant technology that meets the requirements of industry • IP creators want a better return and wider distribution of their technology to industry • Universities and their Technology Transfer Offices (TTO) welcome industry expertise • IP creators need to understand industry Security requirements and market trends
Why is it difficult to Monetise your IP? • Cost of establishing path to markets and channel distribution model • Cost of sales and support of traditional software license model • Complexity and cost of managing IP portfolio – what do you protect? Where? and Why? PCT or not? • Difficulty of enforcing patents and prosecuting infringers • Cost of marketing / distribution / engagement with industry
Patent Commercialisation Strategies • Sale of product build based on Patent • Outright Sale of Patent • License of Patent to 3rd party / OEM • Patent sale with revenue earn out • Selling Enforcement rights • Friendly or hostile licensing – (RIM etc.) e.g. (RIM etc.) • Capitalisation on Patent assets
Patent Commercialisation Strategies • Sale of product build based on Patent: • Advantages – product differentiation, build potential exit value in company with IP pool, create long term revenue and value stream • Disadvantages – costs of building a commercial organisation, bandwidth and distribution restrictions versus a partnership with established global player
Patent Commercialisation Strategies • Outright Sale of Patent: • Advantages – early and potentially high revenue returns, no need to build commercial enterprise so can stay R&D focused • Disadvantages – lack of future larger upside and long term revenue return, loss of control of ideas and innovation
Patent Commercialisation Strategies • License of Patent to 3rd party / OEM • Advantages – larger distribution channel for your technology with established industry partners, earlier revenue streams, input from partner into further R&D partnerships, commissioned to build & enhance technology • Disadvantages – low percentage revenue split on OEM deals, lack of control or innovation agenda, firm can get ‘tied’ to one corporate technology roadmap, cost of legal fees
Patent Commercialisation Strategies • Selling Enforcement rights • Advantages – Revenue without selling your IP assets, 3rd party pays IP maintenance costs • Disadvantages – lock normally long term, difficult to obtain revenue guarantees, may be dragged into infringement legal battles
Patent Commercialisation Strategies • Friendly or hostile licensing – (RIM etc.) • Advantages – Hostile - can earn significant cash through legal campaigns • Disadvantages – lawyer led and expensive with no guaranteed returns, aggressive reputation
Patent Commercialisation Strategies • Capitalisation on Patent assets • Advantages – can use patent portfolio as collateral for finance, retain ownership over IP and control (subject to meeting finance obligations), can provide working capital • Disadvantages – difficult to value, doesn’t work well for SMEs more a balance sheet exercise for large corporates, requires strong financial position and can entail personal guarantees
Page 24 OrbisIP – Contact Information For further information on OrbisIP please contact: OrbisIP Limited Peter Jaco9 – 10 St.Andrew Square Chief Executive Officer Edinburgh, Scotland pjaco@orbisip.comUnited Kingdom Tel: +44 (0) 20 7929 4467Fax: +44 (0) 20 7929 4500