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Bottom-freezer

Who is buying bottom-freezers? . Bottom-freezer cuesFocused on fresh food convenience Easy access Full-width fresh food storageAppearance It's different. . market dynamicsBottom-freezer refrigerators. Appearance. Here's what's new! . Beveled doors Hidden hinges External controls Contoured doors Sculptured stainless steel handlesNew interior look High-gloss doors.

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Bottom-freezer

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    1. Bottom-freezer

    2. So who is buying BF’s and fueling this growth? Consumers who are interested in buying BF’s are buying for 2 main reasons. First, it’s about fresh food convenience. Consumers love the easy access and the full width fresh food section that can accommodate a wide party tray or platter. Second, it’s about appearance. They like the look, especially the french door models. They are new and different. Consumers like to differentiate their kitchens.So who is buying BF’s and fueling this growth? Consumers who are interested in buying BF’s are buying for 2 main reasons. First, it’s about fresh food convenience. Consumers love the easy access and the full width fresh food section that can accommodate a wide party tray or platter. Second, it’s about appearance. They like the look, especially the french door models. They are new and different. Consumers like to differentiate their kitchens.

    3. Appearance Lets take a closer look at the new product and see how we are going to WOW consumers with our new appearance.Lets take a closer look at the new product and see how we are going to WOW consumers with our new appearance.

    4. Here’s what’s new! Beveled doors Hidden hinges External controls Contoured doors Sculptured stainless steel handles New interior look High-gloss doors Here is a quick look at what new appearance features you will find on our new bottom freezers. Beveled doors to compliment the other GE Profile products in the kitchen Hidden hinges External front controls Contoured doors GE Profile sculptured stainless steel handle BrightSpace interior with GE Reveal lighting New interior design for bins and shelves And glossy doors and handles in colorsHere is a quick look at what new appearance features you will find on our new bottom freezers. Beveled doors to compliment the other GE Profile products in the kitchen Hidden hinges External front controls Contoured doors GE Profile sculptured stainless steel handle BrightSpace interior with GE Reveal lighting New interior design for bins and shelves And glossy doors and handles in colors

    5. What’s new? Controls… The new controls allow for actual temperature display separately for both the Fresh Food and Freezer areas.The new controls allow for actual temperature display separately for both the Fresh Food and Freezer areas.

    6. What’s new GE designed and manufactured Same plant as side-by-sides and some top-freezers I mentioned earlier that our new 21 and 25 cu. ft. BF’s will be our own BF’s. What I mean by that is we will be building our new models in Mexico at the same facility where our SxS’s are made. This is a big deal, because we now can control our destiny in this category and it shows our commitment to this growing segment by investing in our own facility. Again, all of our new 21 and 25 cu. ft. BF’s will be built by GE in a GE facility. I mentioned earlier that our new 21 and 25 cu. ft. BF’s will be our own BF’s. What I mean by that is we will be building our new models in Mexico at the same facility where our SxS’s are made. This is a big deal, because we now can control our destiny in this category and it shows our commitment to this growing segment by investing in our own facility. Again, all of our new 21 and 25 cu. ft. BF’s will be built by GE in a GE facility.

    7. Beveled doors & hidden hinges Top bevel door design Hidden hinges on all models Bottom bevel door design The appearance and design of these models is attractive. All models have a top bevel door design plus a subtle bottom bevel door and hidden hinges. These formed doors look great.The appearance and design of these models is attractive. All models have a top bevel door design plus a subtle bottom bevel door and hidden hinges. These formed doors look great.

    8. Contoured doors All free-standing Counter-depth models included And of course all of the new 21’s and 25’s have contoured doors.And of course all of the new 21’s and 25’s have contoured doors.

    9. Sculptured stainless steel handles GE Profile™ sculptured Stainless steel handles High-gloss handles on colored molels In stainless steel, we have the Profile Sculptured stainless steel handles that match all of the other GE Profile kitchen appliances. And of course they are real stainless steel, unlike many of our competitors who are still using painted plastic or aluminum. And in colors, we will have smooth, high gloss versions of the same handle.In stainless steel, we have the Profile Sculptured stainless steel handles that match all of the other GE Profile kitchen appliances. And of course they are real stainless steel, unlike many of our competitors who are still using painted plastic or aluminum. And in colors, we will have smooth, high gloss versions of the same handle.

    10. Finally, counter-depth Trim kit models And finally, we have counter-depth models, which will be a big hit for us. In counter-depth we will offer panel required models that you can install custom wood panels on for complete customization in a kitchen. And we will offer models that need no panel. Both french door with external water dispenser and full door models without dispensers will be available.And finally, we have counter-depth models, which will be a big hit for us. In counter-depth we will offer panel required models that you can install custom wood panels on for complete customization in a kitchen. And we will offer models that need no panel. Both french door with external water dispenser and full door models without dispensers will be available.

    11. External dispenser—water only Actual temperature display TurboCool™ setting Door alarm & child lock Auto energy saver Water filter indicator light External water only models will be available in french door models in both color and stainless steel. In colors, including stainless steel, the dispenser area will be color matched. On the dispenser models, there are no controls on the interior of the unit. Everything is upfront on the external dispenser. Features include: Digital temperature controls with actual temperature readout. TurboCool Door Alarm and Child Lock Auto Energy Saver And a water filter indicator light for the 1 year water filtration.External water only models will be available in french door models in both color and stainless steel. In colors, including stainless steel, the dispenser area will be color matched. On the dispenser models, there are no controls on the interior of the unit. Everything is upfront on the external dispenser. Features include: Digital temperature controls with actual temperature readout. TurboCool Door Alarm and Child Lock Auto Energy Saver And a water filter indicator light for the 1 year water filtration.

    12. Completely new interior design New bin and shelf shapes Metallic accents The appearance story doesn’t stop on the exterior. On the inside, these units will have a completely new interior design. New design and shapes for the ClearLook door bins, crispers and shelves Also note the silver metallic accents on each bin and shelf front for that added design element. All of our new units will have BrightSpace Interior lighting. 2 - 60 watt bulbs in the fresh food section and 1 - 60 watt bulb in the freezer. The appearance story doesn’t stop on the exterior. On the inside, these units will have a completely new interior design. New design and shapes for the ClearLook door bins, crispers and shelves Also note the silver metallic accents on each bin and shelf front for that added design element. All of our new units will have BrightSpace Interior lighting. 2 - 60 watt bulbs in the fresh food section and 1 - 60 watt bulb in the freezer.

    13. Food preservation One of our key competitive advantages is food preservation. Just like in our SxS lineup, we need to talk about it every time we talk about our new bottom freezers. One of our key competitive advantages is food preservation. Just like in our SxS lineup, we need to talk about it every time we talk about our new bottom freezers.

    14. Here’s what’s new! Actual temperature display Full-width, adjustable temperature deli drawer Auto Energy Saver Variable Speed Compressor What’s new in Food Preservation for our Bottom Freezers is actual temperature display on the water dispenser, a full-width adjustable deli drawer and auto energy saver.What’s new in Food Preservation for our Bottom Freezers is actual temperature display on the water dispenser, a full-width adjustable deli drawer and auto energy saver.

    15. Actual temperature display Dispenser model Non-dispenser models controls inside fresh food section On our new units that have water dispensers, all the electronics have been moved out of the fresh food section and onto the dispenser. The dispenser will now display the actual temperature inside the fresh food and freezer section. Our non-dispenser models will continue to have upfront electronic controls with actual temperature display on the inside.On our new units that have water dispensers, all the electronics have been moved out of the fresh food section and onto the dispenser. The dispenser will now display the actual temperature inside the fresh food and freezer section. Our non-dispenser models will continue to have upfront electronic controls with actual temperature display on the inside.

    16. Full width deli drawer Full width Adjustable temperature Better storage Another great feature on our new bottom freezers, is the full width adjustable temperature deli drawer. With this drawer, you have more convenient storage since it will fit wide deli or fruit trays.Another great feature on our new bottom freezers, is the full width adjustable temperature deli drawer. With this drawer, you have more convenient storage since it will fit wide deli or fruit trays.

    17. Auto Energy Saver Let’s talk about the new energy saver feature – auto energy saver. So how does it save you energy? There are horizontal mullions on single door bottom freezers and a vertical mullion on the French door models. Inside these mullions are small heaters. Because these heaters are not turned on, they will save energy. When the energy saver feature is turned off, the control button is turned on. If you deactivate the feature, by turning the button off, the heaters will then turn on – thus using more energy. The purpose of these heaters is to remove condensation or moisture formed along the door. We ship the bottom freezers with the Auto Energy Saver feature on since it will save the consumers money by using less energy.Let’s talk about the new energy saver feature – auto energy saver. So how does it save you energy? There are horizontal mullions on single door bottom freezers and a vertical mullion on the French door models. Inside these mullions are small heaters. Because these heaters are not turned on, they will save energy. When the energy saver feature is turned off, the control button is turned on. If you deactivate the feature, by turning the button off, the heaters will then turn on – thus using more energy. The purpose of these heaters is to remove condensation or moisture formed along the door. We ship the bottom freezers with the Auto Energy Saver feature on since it will save the consumers money by using less energy.

    18. What stays the same in our bottom freezer lineup: ClimateKeeper temperature management system – the best in the industry! TurboCool which helps restore cold air in the refrigerator more quickly. Our adaptive defrost technology – FrostGuard – it uses less energy and will take better care of your food. And finally, our upfront electronic controls with actual temperature display that the takes the guesswork out of selecting temperatures. What stays the same in our bottom freezer lineup: ClimateKeeper temperature management system – the best in the industry! TurboCool which helps restore cold air in the refrigerator more quickly. Our adaptive defrost technology – FrostGuard – it uses less energy and will take better care of your food. And finally, our upfront electronic controls with actual temperature display that the takes the guesswork out of selecting temperatures.

    19. Consumers who have a bottom freezer, already know about the great convenience of having fresh food at eye level. Now we have more features that show how great our new line-up really is.Consumers who have a bottom freezer, already know about the great convenience of having fresh food at eye level. Now we have more features that show how great our new line-up really is.

    20. Here’s what’s new! External water dispenser Water filter indicator light Door alarm and child lock Slim water filter ClearLook™ gallon door bins Can rack and condiment bin QuickSpace™ shelf Slide-out, spillproof shelves Slide ’n Store™ baskets Integrated Ice™ system Ice capacity and production Here’s what’s new on our 21 and 25 cu. ft. bottom freezers: External water dispenser with a water filter indicator light, door alarm, and child lock Slim water filter with another great water filtration story Amazing interior that hosts ClearLook gallon door bins, can rack, condiment bin, QuickSpace shelf, and spillproof slide out shelves. And finally inside our freezer there are Slide n’Store baskets and Integrated Ice maker with great ice capacity and production story.Here’s what’s new on our 21 and 25 cu. ft. bottom freezers: External water dispenser with a water filter indicator light, door alarm, and child lock Slim water filter with another great water filtration story Amazing interior that hosts ClearLook gallon door bins, can rack, condiment bin, QuickSpace shelf, and spillproof slide out shelves. And finally inside our freezer there are Slide n’Store baskets and Integrated Ice maker with great ice capacity and production story.

    21. Here’s what’s new! External water dispenser Water only dispenser Water filter indicator light Door alarm Child lock The new external water dispenser now has water accessible at arms reach!! On the dispenser, there is water filter indicator light to alert you when to change the filter. There is also a door alarm that you can turn on and off. When you are loading your groceries, you won’t have to listen to a constant beeping noise but the feature will still let you know when Junior didn’t close the freezer tight after he got out one of his popsicle To disable the door alarm entirely, you press the button when the door is closed. If you want to turn the door alarm off as you are unloading your groceries, you can press the door alarm button while the door is open to temporarily have the beeping stop. And there is a child lock feature – you can lock out the dispenser from dispensing water.The new external water dispenser now has water accessible at arms reach!! On the dispenser, there is water filter indicator light to alert you when to change the filter. There is also a door alarm that you can turn on and off. When you are loading your groceries, you won’t have to listen to a constant beeping noise but the feature will still let you know when Junior didn’t close the freezer tight after he got out one of his popsicle To disable the door alarm entirely, you press the button when the door is closed. If you want to turn the door alarm off as you are unloading your groceries, you can press the door alarm button while the door is open to temporarily have the beeping stop. And there is a child lock feature – you can lock out the dispenser from dispensing water.

    22. Slim water filter GSWF Found on all icemaker installed models Same filtration quality as other GE® water filters Our slim water filter will remove chlorine, lead, cysts, mercury, and many other contaminants. By reducing contaminates and odors, we have cleaner and better tasting water and ice. Look in the resource section for more information.Our slim water filter will remove chlorine, lead, cysts, mercury, and many other contaminants. By reducing contaminates and odors, we have cleaner and better tasting water and ice. Look in the resource section for more information.

    23. Great interior features ClearLook™ gallon door bins Can rack and condiment bin QuickSpace™ shelf Slide-out, spillproof shelves Inside our new bottom freezer are some of the same features you have seen before: We have our ClearLook gallon door bins – on the single full door models, there are 5 galloon door bins and on the French door models, there are 4 gallon door bins. We also have can rack on both the single full door and on the French door. We also have a QuickSpace shelf as well as slide out spillproof shelves. On the French door models and full single door models, there are 4 cantilevered and adjustable half shelves, one of which is a quick space shelf.Inside our new bottom freezer are some of the same features you have seen before: We have our ClearLook gallon door bins – on the single full door models, there are 5 galloon door bins and on the French door models, there are 4 gallon door bins. We also have can rack on both the single full door and on the French door. We also have a QuickSpace shelf as well as slide out spillproof shelves. On the French door models and full single door models, there are 4 cantilevered and adjustable half shelves, one of which is a quick space shelf.

    24. Fabulous freezer features Slide n’ Store™ freezer baskets Integrated Ice™ system Ice capacity and production And not to be left in the cold, are the fabulous freezer features you will find: First there our Slide n’ Store full extension freezer baskets – there is a full extension bottom drawer and two freezer baskets. A great feature to have when you are pulling out a freezer drawer. You won’t be able to lose anything in this freezer! Then there is the integrated ice maker – this ice maker will hold up to 5 pounds of ice in the 21 cu. ft. models and up to 7 pounds in the 25 cu. ft. models AND the ice bucket also full extends. And along with our integrated ice maker, we have the best ice capacity and production – we are able to produce up from 3 to 3 ˝ pounds of ice a day compared to Maytag and LG’s 2 pounds a day.And not to be left in the cold, are the fabulous freezer features you will find: First there our Slide n’ Store full extension freezer baskets – there is a full extension bottom drawer and two freezer baskets. A great feature to have when you are pulling out a freezer drawer. You won’t be able to lose anything in this freezer! Then there is the integrated ice maker – this ice maker will hold up to 5 pounds of ice in the 21 cu. ft. models and up to 7 pounds in the 25 cu. ft. models AND the ice bucket also full extends. And along with our integrated ice maker, we have the best ice capacity and production – we are able to produce up from 3 to 3 ˝ pounds of ice a day compared to Maytag and LG’s 2 pounds a day.

    25. Along with all our great convenience features, we also have 2 great convenience claim for our new bottom freezer lineup.Along with all our great convenience features, we also have 2 great convenience claim for our new bottom freezer lineup.

    26. With our new Counter Depth bottom freezers, the 21 cu. ft. models will only need to have an anti-tip bracket installed on them. It needs to be installed on the showroom floor as well as in a consumers home. The anti-tip bracket is not needed on 25 cu. ft. models. This should not be an issue with your customers since they will be used to installing these on built-in units and is an extra safety precaution. The anti-tip brackets are shipped with every unit.With our new Counter Depth bottom freezers, the 21 cu. ft. models will only need to have an anti-tip bracket installed on them. It needs to be installed on the showroom floor as well as in a consumers home. The anti-tip bracket is not needed on 25 cu. ft. models. This should not be an issue with your customers since they will be used to installing these on built-in units and is an extra safety precaution. The anti-tip brackets are shipped with every unit.

    27. Panel installation 21 cu. ft. model Custom or acrylic panels PFPK21NWW PFPK21NBB Black with black visor handle or alu visor handle Our 21 counter depth french door panel required model can accept custom or acrylic panels. Please see your catalog or merchandiser for panel dimensions, installation instruction and panel kit model numbers. These models are available in white and black and have visor handles. Our 21 counter depth french door panel required model can accept custom or acrylic panels. Please see your catalog or merchandiser for panel dimensions, installation instruction and panel kit model numbers. These models are available in white and black and have visor handles.

    28. Quick pitch Stylish appearance Top and bottom bevels add a touch of style while the new interior design combined with bright, clean lighting Outstanding food preservation Exclusive ClimateKeeper™ system includes actual digital temperature readout, electronic sensors and an air tower for precise temperature control and optimal food freshness Tremendous storage convenience Full-width fresh food access makes enjoying favorite foods and frequently used items quick and easy In 2007, I want you to remember the message and tell the story! Highly styled exterior for a winning appearance and new interior designs really set the unit apart from the competition External controls with actual temperature display maximize temperature performance and food preservation. And a convenience story with full width fresh food access for those wide items like party trays. High style and high performance, GE and GE Profile refrigerators deliver winning features and appearance.In 2007, I want you to remember the message and tell the story! Highly styled exterior for a winning appearance and new interior designs really set the unit apart from the competition External controls with actual temperature display maximize temperature performance and food preservation. And a convenience story with full width fresh food access for those wide items like party trays. High style and high performance, GE and GE Profile refrigerators deliver winning features and appearance.

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