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Social Psychology:

Social Psychology:. How individuals are influenced by others. Outline for Social Influence. Conformity what causes us to conform? Helping behavior Compliance Obedience. Three Forms of Social Influence. Social Norms. Conformity.

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Social Psychology:

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  1. Social Psychology: How individuals are influenced by others

  2. Outline for Social Influence • Conformity • what causes us to conform? • Helping behavior • Compliance • Obedience

  3. Three Forms of Social Influence

  4. Social Norms

  5. Conformity • A change in a person’s behavior or beliefs in response to others • Adjustment of one’s behavior or beliefs to a group standard

  6. 1 3 2 Standard lines Comparison lines Asch (1951)

  7. Why do we conform? The Three “To-Be”s • Normative Influence = We want to fit in/be liked. • Informational Influence = We want to be right. • Identity Influence = We want to be ‘like’ someone else.

  8. When are we less likely to conform? • when we have an ally • when we can be anonymous • when our opinion is strong or morally based

  9. When can conforming get us in trouble? • Group decision making • groupthink • Cults • When the majority is wrong • Helping/prosocial behavior?

  10. Helping Behavior • Bystander Effect: • The Kitty Genovese Murder • Darley and Latane (1968) • Number of bystanders = 1 3 6

  11. Darley and Latané (1968) - the "seizure" study Percentage of Participants Who Attempted to Help Victim

  12. Diffusion of Responsibility The decrease in an individual's sense of responsibility to help in an emergency when other bystanders are present.

  13. Helping Behavior • Darley & Batson (1973): The Good Samaritan Study • Not in a hurry: • In a hurry:

  14. When do people help? • alone • conforming to others • feel responsible • not in a hurry • in a good mood • feel connected to victim • rural areas

  15. Compliance: Request Strategies • foot-in-the-door • door-in-the-face • lowballing • ‘that’s not all!’ technique • norms: • reciprocity • scarcity • consistency

  16. Obedience • the Milgram experiments • The Power of the Situation • Proximity of Authority • Proximity of Victim

  17. Other Obedience Studies • Sheridan and King (1972 n.p.) • Hofling et al (1966)

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