OOTY - Market Research and Opportunity Analysis Report

1. OOTY - Market Research and Opportunity Analysis Report • Report Inclusions • Geographical Analysis of a selected location| Demographical Analysis of selected location | Market Dynamics | Economical Overview | Environmental Analysis | Existing Infrastructure | Resources Availability | Market Potential - Untapped Opportunities | Potential Business Ideas and Ratings Know more- http://meticulousbplans.com/market-research/

2. Executive Summary and Analysis • Ooty is a town and a municipality in the Niligiris District of the Indian state of Tamil Nadu. It is officially known as Udagamandalam. • The town is connected by the Nilgirighat roads and Nilgiri Mountain Railway. • Its natural environment attracts tourists and it is a popular summer destination. • With a lot of pharmaceutical companies and other such industries making their presence felt recently, Ooty is undergoing a slow transformation into a business hub. • Human Biologicals Institute, which manufactures human rabies vaccine is present in Ooty near Pudumand. • Hindustan Photo Films manufactures photo films in Ooty. • There are several other important manufacturing industries situated on the outskirts of Ooty such as needle industry in Ketti, Cordite factory in Aruvankadu, etc. Market Research and Opportunity Analysis Report OOTY

3. Economical Analysis • The economy of Ooty is based on tourism and agriculture, along with the manufacture of medicines and photographic film. • Agriculture in Ooty mainly includes the cultivation of "English vegetables" and "English fruits" grown locally. This primarily consists of potato, carrot, cabbage and cauliflower and the fruits being peaches, plums, pears and strawberries. • The local area is known for tea cultivation and is economically grown in Ooty. Soil conditions, elevation, and climatic conditions give flavor to the tea grown here. • Chocolate, pickle manufacture and carpentry, weaving and handicrafts are a few small scale activities people engage in. • The other major source of Ooty economy comes from Dairy farming wherein a cooperative dairy manufactures skimmed milk powder and cheese on a large scale and are distributed within India and exported to other countries as well Market Research and Opportunity Analysis Report OOTY

4. SWOT Analysis • Pleasant weather attracting tourists all over the year. • Strong industrial base. Strengths Weaknesses • Lack of infrastructure, public transportation. • Narrow and steep roadways. • Emerging market. • Availability of land at comparatively low cost Opportunities Threats • Natural disaster like; Landslide. • Rapid growth of tourism has created enormous strains on the infrastructure & environment of the city. Market Research and Opportunity Analysis Report OOTY

5. Untapped Business Opportunities in OOTY • Automotive and Transport • Agriculture InduSTRY • Energy & Cleantech • Biodiesel Processing • Solar Harvester Manufacturing • Agricultural Drone Renting • Green Tourism • Tea Tourism • Cold Chain • Electric Vehicle 1 3 5 2 4 6 • Service Industry • Healthtech industry • Hospitality INDUSTRY • E-pharmacy • Healthcare Mobile App • Wellness Center • Corporate Retreat Center • Backpacker’s Hostel • Biodegradable Sanitary Napkin Manufacturing • Vending Machine Market Research and Opportunity Analysis Report OOTY

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