1 / 17

News Consumption Revisited: Examining the Power of Habits in the 21 st Century

News Consumption Revisited: Examining the Power of Habits in the 21 st Century. 11 th International Symposium on Online Journalism April 24th, 2010 // Austin, TX. Angela M. Lee Ph.D. Candidate Annenberg School for Communication

Mia_John
Download Presentation

News Consumption Revisited: Examining the Power of Habits in the 21 st Century

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. News Consumption Revisited: Examining the Power of Habits in the 21st Century 11th International Symposium on Online Journalism April 24th, 2010 // Austin, TX Angela M. Lee Ph.D. Candidate Annenberg School for Communication University of Pennsylvania alee@asc.upenn.edu Michael X. Delli Carpini Dean Annenberg School for Communication University of Pennsylvania mxd@asc.upenn.edu

  2. The New Era: Journalism In Transition • Optimism among 1st wave of online journalism studies: Internet liberates news information. • “A revolution”; “future of journalism”; “a whole new journalism” • Q: How does the Internet make a difference in online news consumption? • Democratize news information?

  3. Online News: Old Wine in New Bottle? • Dominance of tradition news entities online • Supply most news content; • “Shovelware” of content; • Have most traffic. • Hindman (2008): “Accessibility does not equate visibility” • In theory: Internet allows all voices to be heard • In practice: Only those with megaphones are heard (i.e., Yahoo, MSNBC, CNN) • “Myth of digital democracy”

  4. (New) Theory of Media Attendance • Def.: People lapse into habitual patterns of media consumption when supply > demand. • Habits = “gratifications” in U&G, but rarely examined in Communication research • Habits: An activity that is routinely performed, and often developed early on in one’s life. • Primacy • Frequency

  5. Habits & Digital Divides • Contemporary Americans have grown up in three different news media and technological environments: • Digital Natives (18-29): Print’s less central, TV&Radio news are still influential but declining. Grew up with Internet. • Digital Immigrants (30-64): TV&Radio news dominated, though print was still important. Adopted the Internet later in life. • Digital Settlers (65+): Print dominated, TV&Radio news on the rise. Grew up in analog-only environments Source: Palfrey & Grasser, 2008

  6. Data & Method • Biennial Media Consumption Survey 2008 (BMCS) by the Pew Research Center for the People & The Press • N=3600 nationally representative sample of adults • Survey administered from April 29-May 21, 2008 • Logistic Regression Analysis • SPSS 17. • Chi-squares, Gamma and OLS also performed, and all findings yield the same conclusion as that of Logistic Regression Analysis

  7. H1a-d & H2a-d • In traditional media landscape… • H1a: Settlers’ (65+) primary & most frequented news medium = Print • H1b-c: Immigrants’ (30-64) primary & most frequented news medium = TV/Radio • H1d: Natives’ (18-29) primary & most frequented news medium = Internet • As would be expected, all hypotheses are supported, except for TV news use. • Q: TV?

  8. Post-Hoc Analysis of TV Usage (freq.) N= 271 Broadcast: ABC, NBC, CBS Cable: CNN, MSNBC, ESPN, CNBC, FOX, BBC

  9. H3a-d (Migration of Offline Habits Online) • Specific websites that one turns to online will be influenced by one’s offline consumption habits • H3a: Settlers (65+): Primarily visit print newspaper sites • H3b,c: Immigrants (30-64): Primarily visit TV/radio sites • H3d: Natives (18-29): Primarily visit non-traditional news sites • i.e., Drudge, Digg, Slate, Topix, Blackamericaweb, Charter, Cox.net

  10. …H3e • Being natural inhabitants of the Internet, Natives (18-29) will visit a greater variety of news websites than Immigrants orSettlers.

  11. H3a-d Findings *See paper for logistic regression analyses* N= 485 Newspaper:  TV: Half Radio:  Untraditional:  Note: CNN, MSNBC and Fox = 70% of TV news sites Q: Untraditional: Weird pattern? 6% total Settlers; Small N

  12. Post-Hoc: “YI” (30-47) look more like Natives; “SI” (48-64) look more like Settlers. N= 485 Q: Convergence of online news uses among younger population?

  13. H3e Findings (Supported) • Significantly more natives (29%) reported a greater variety of news sources than immigrants (27%) or settlers (11%). Also:

  14. Limitations • Suitability of data • Exploratory in nature • Possibility of alternative explanations Nonetheless… • Emergence of interesting patterns • Suggestive role of habits both offline and online

  15. Implications • Habits dictate traditional news medium choices • Habitual offline news uses influence online news uses • Even if there is accessibility and visibility, as long as news consumers don’t have the habit of seeking alternative sources, “digital democracy” is merited only in theory but not practice • Possible maturation of habitual news uses over time • Younger population (18-47) is converging in their online news use patterns

  16. Future of (Online) Journalism? • “We can only change what we understand” (G.S. Adam, 1993) • We need to understand why and how people consume news across media • Angela’s forthcoming dissertation: Examining news consumption via Uses & Gratifications + Integrative Model of Behavior Change

  17. Photo by: Angela M. Lee Thank you for your time and attention Angela M. Lee alee@asc.upenn.edu Michael X. Delli Carpini mxd@asc.upenn.edu

More Related