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2. Fact Sheet. ENTERTAINMENT. Statement: Making the web entertaining is what Yahoo! does best. With dedicated Games, Movies, TV & Music sections, Y ahoo ! has a quality , relevant audience for clients wishing to deliver innovative ad campaigns. Contact us at sales@ uk.yahoo-inc.com.

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  1. 2 Fact Sheet ENTERTAINMENT Statement: Making the web entertaining is what Yahoo! does best. With dedicated Games, Movies, TV & Music sections, Yahoo! has a quality, relevant audience for clients wishing to deliver innovative ad campaigns. Contact us at sales@uk.yahoo-inc.com YAHOO! HAS THE REACH TO HIT YOUR TARGET PORTRAYING THE Y! USER Yahoo! user is more likely than typical GB adult to… 144%Visit sites devoted to cinema listings/events 131% Buy music/video/DVDs over the internet 70%Have spent £100+ on CD albums in last 12 months 58% Try to keep up With developments in technology 41% Have bought 9+ DVDs or videos in last 12 months Your target? 3.1m Monthly cinema goers (25%) 4.5m Own a DVD player (36%) 3m+ Y! USERS BUY VIDEOS DVDs & CDs BY POST/WEB Number of users who buy CDs, DVDs & videos by post or online AOL 939,000 Freeserve 1,490,000 MSN 1,959,000 Google 3,134,000 Ask Jeeves 3,154,000 Yahoo! 3,837,000 6.1m ABC1, aged 15-44 (50%) 12.3 million users REACH 18-34’s ON YAHOO! VIDEO GAMES X In the last 12 months, 20% of Y! users spent £100+ on comp/video games or systems, totalling £25m Media Channels used by GB 18-34 yr olds CAMPAIGNS STAND OUT ON Y! SOURCE: Survey GB TGI 2002 Winter (Oct 2001 – Sep 2002) – pop

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