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Chapter 7

Chapter 7. Shopping and ORM Solutions. Agenda. Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet. Online Shopping. Business requirements Setting up consideration Tracking customers Process orders Administration

Michelle
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Chapter 7

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  1. Chapter 7 Shopping and ORM Solutions

  2. Agenda • Online Shopping • Electronic Software Distribution • Configurator Tools • Operational Resources Management • Pricing on Internet

  3. Online Shopping • Business requirements • Setting up consideration • Tracking customers • Process orders • Administration • Software feature • Software selection

  4. Business Requirements • Select products • Proper image of the online shop • Cross-selling and cross-promotion • Implementing method • In house • Outsourcing • ISP hosting

  5. Setting Up Consideration • Competent employees • Tracking customer • Proper logistics partner and bank • Software selection • Additional features • Auto-responder • Chat room • Newsgroup • Automatic search engine • configurator

  6. Tracking Customers • Basic authentication • Login and password • Cookies • Domain name • IP address • Personalized URLs • Strong authentication • Digital certificates

  7. Process Order • Shopping basket • Add and delete items • Change amount • Order method • Web page • E-mail • Fax • Telephone • Normal mail

  8. Process Order • Payment System • Security for credit card: secure socket layer (SSL) and secure electronic transaction (SET) • Paper and electronic cheques • Invoice • Cash on demand • Automatic acknowledgements • E-mail • Fax

  9. Process Order • Discount calculation • Tracking • Order status • Customer feedback

  10. Administration • Update product & price • Online • Off line • Database integration • Entire buying process • Marketing research • Inventory management • Availability • Peak time • Prioritization • Customers

  11. Software Feature • Database • Shopping basket • Order and payment process • Payment • Reporting • Search engine • Web design templates • Terms and conditions • Interfaces • Existing databases • Enterprise and legacy applications

  12. Software Selection • Criteria • Type: hosting or product • Platform • Price • Feature • Others? • Product • HP Emporium • IBM Net.Commerce • Microsoft Commerce Server

  13. Agenda • Online Shopping • Electronic Software Distribution • Configurator Tools • Operational Resources Management • Pricing on Internet

  14. Electronic Software Distribution • Benefit • Problem & strategy

  15. Benefit • Reduce cost • Shipping • Duplication • Delivery • Inventory • Flexible pricing strategy • Concurrent licenses: database management systems • Licensed periods: shareware or tryware or digital certificates • Licensed session or time: hotel installation

  16. Problem & Strategy • Pirating • Digital infrastructure strategy • Compression format (FlashPix) • Copy prevention (cSafe) • Devices (ImageLock) • Implementing consideration • Easy to use (no. of installation, updating) • No additional hardware

  17. Agenda • Online Shopping • Electronic Software Distribution • Configurator Tools • Operational Resources Management • Pricing on Internet

  18. Configurator Tools • Help customer to configure the desired product • Benefits • Reduce technical people in pre-sales and sales • Reduce the return rate • Reduce time requirement • Products • BT Squared Technologies • Trilogy

  19. Agenda • Online Shopping • Electronic Software Distribution • Configurator Tools • Operational Resources Management • Pricing on Internet

  20. Operational Resource Management • Digitizing the paper based operational resource management • Benefits • Reduce transaction cost and price • Track order • Centralized control • Features • Administration tool: non technical person • Catalogue support: multiple suppliers • Search engine • Enterprise integration • Localization: price and product • Reporting • Workflow

  21. Operational Resource Management • Products • Commerce Chain by Commerce One • Netscape CommerceXpert

  22. Agenda • Online Shopping • Electronic Software Distribution • Configurator Tools • Operational Resources Management • Pricing on Internet

  23. Pricing on Internet • Advertising pays the product • Buyer’s willingness to pay • Transaction costs based billing

  24. How do you use ESD and configurator in your organization to improve operation efficiency? • Can you think the major features which are needed when you select a ORM tool? • How does these new Internet pricing affect the traditional business?

  25. Points to Remember • Online Shopping • Electronic Software Distribution • Configurator Tools • Operational Resources Management • Pricing on Internet

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