Marketing Research Secondary Data Sources

1. Marketing ResearchSecondary Data Sources Casey Long, Business Librarian 404-413-2864 – caseylong@gsu.edu IM: GSUBusLib

2. Research Session Goals • Types of Secondary Data Sources • Tips on Finding Secondary Data Sources • Article Database & Web Search Techniques http://www.library.gsu.edu

3. http://www.library.gsu.edu

4. Finding Secondary Data List types of organizations would use, produce, or be interested in this data. WHO CARES? Determine how the data might look. (Spreadsheet, statistic in PPT slide, working paper, etc) WHAT FORM? WHY FREE? Analyze the demand for this data and decide if it is cost effective to produce. http://www.library.gsu.edu

5. Encyclopedia of Business Information Sources - Ref Z7164 .C81 E53 Statistical Abstracts of the United Stateshttp://www.census.gov/prod/www/statistical-abstract-us.html Business Research Guidebooks Business Information: How to Find It, How to Use It by Michael R. Lavin - Ref. HF5356.L36 International Business Information: How to Find It, How to Use It by Ruth A. Pagell and Michael Halperin - Ref. HF54.5 .P33 1998 Online Library Research Guides Harvard Baker Library - http://www.library.hbs.edu/guides/ Emory Business Library - http://business.library.emory.edu/info/ News Articles – Note sources used. Market Research Directories Marketresearch.com - http://www.marketresearch.com/ Mindbranch.com - http://www.mindbranch.com/ Secondary Data Finding Aids http://www.library.gsu.edu

6. Basic Operators AND / + OR / - AND NOT Nesting Combining multiple concepts Truncation Searching for multiple word endings Word Count Length of article Keyword Placement Title/Headline/Citation Abstract/Lead Paragraph Index Terms/Subject Terms Full Text Proximity Search Distance between search terms Word Appearance Frequency of word use Search Techniques http://www.library.gsu.edu