2020 Census Implications for Local Governments

1. 2020 CensusImplications for Local Governments Daniel Foth, JD, Local Government Specialist, Local Government Education, UW Madison-Division of Extension Dan Veroff, Extension DemographicSpecialist Applied Population Laboratory,UW-Madison/Extension

2. Age Pyramid 2010 - Data source: 2010 Census Summary File 1: QT-P1

3. Census outreach andawareness

4. The DecennialCensus • The purpose is to conduct a census of population and housing and disseminate results to the President, the States and the AmericanPeople • Important Uses of Censusdata: • Apportionment • Redistricting – more on this later • Enforcing voting rights and civil rightslegislation • Distributing $675 Billion(annually) • Information for municipal planning, services, resource allocation

5. Bayfield County - Census Data Use • Apportionment of government representation • State and Federal funding and resource allocation • Trends and future plans - comprehensive plans and other decision documents • Documentation for grant proposal applications • Market research for local governments, organizations, and businesses • Base data

6. Federal Aid to Bayfield County • Federal Aid to Wisconsin - $77,600,000,000 • Federal Aid to Bayfield County $118,726,385 • 0.15% of Federal Spending in Wisconsin • Douglas is $227,928,226 • Ashland $104,220,720 • Per USA Spending.gov – • https://www.usaspending.gov/?#/state/55

7. Count verses Sample or Estimate • Count Data • Actual number • Decennial Census, like the 2020 Census • Census Short Form • Sample or Estimate Data • Mathematical degree of confidence • Census Long Form • American Community Survey • Consumer Expenditure Survey • Small Area Income and Poverty Estimates

8. Data from the 2020Census Age Race Households andFamilies Types Relationships Living arrangements ofkids Tenure of housing (owner vs.renter) Housing Occupancy/Vacancy Cross tabulations of data & data for very smallareas

9. The American CommunitySurvey AKA What happened to the longform? Replaced longform Large, continuous survey Data for all areas since2010 Annual updates ofdata Adds new questions asneeded

10. UndercountImpacts • Potential undercount concerns/factors • Low and unpredictable funding. • Internet self-response • Federal survey self response rates declined • “Hard to Count” response? • Red Cliff Reservation & Tribal Communities • Disinformation campaigns (“fake news”) via Google, Facebook, and Twitter.

11. Hard-To-Count (HTC)Demographics • People Living inPoverty • People withDisabilities • Refugees • Renters • Snowbirds • SeniorCitizens • Veterans • Young Adults(18-24yrs) • Children (under5yrs) • CollegeStudents • FarmWorkers • Homeless • Immigrants • LanguageConstrained • Millennials • Minorities

12. Selected Bayfield County Census Data

13. Census Data Access • www.census.gov • Libraries • Data companies and organization, marketing firms, and various agencies and government departments • UW-Madison Extension Bayfield County

14. New data portal iscoming! https://data.census.gov/cedsci/

15. Operational Schedule / KeyMilestones

16. Cost Efficient / Response Improvement

17. A sea change: internetresponse

18. Optimizing self-response

19. SomeChanges for 2020

20. Change in question onrelationships

21. Specific messages onconfidentiality

22. Response options for 2020 Census • Internet • Phone • Mail form back • In person follow-up

23. Local Redistricting inWisconsin

24. Why does Wisconsinredistrict? • 1 Person, 1 Vote:Districts drawn 10 years prior to the current census may not represent an equal number of constituents, and are required to be redrawn due to shifts in population. • Local Redistrictingaccounts for growth patterns, communities of interest, and to be used as the basis for the creation of electiongeography. • Municipal wardsare used to create aldermanic, supervisory, & legislative districts to aid voters & election officials.

25. Redistricting Responsibility • Legislative Redistricting • Responsibility is given to the currently elected statelegislators. • Local Redistricting • County elected officials are responsible for SupervisoryRedistricting • Municipal elected officials are responsible for Municipal WardCreation • City elected officials are responsible for Aldermanic DistrictCreation • All municipalities with a population over 1,000 are required to create wards • Note: Smaller municipalities may also need to create wards depending on exceptions from Supervisory, Legislative or Congressionalredistricting.

26. What is RedistrictingData? • Released on or before 3/31/2021 – starts process of local redistricting inWisconsin • Tabulations by race/ethnicity for total population and population ofvotingage (63 RaceCategories) • Data on housingoccupancy • Data at the individual census blocklevel

27. Roles for MunicipalStaff & Clerks

28. How does this impactBayfield? • Local Redistricting begins no later than April 1,2021 • Census data must beused! • – Section 3 State of the Wisconsin State Constitution https://docs.legis.wisconsin.gov/document/wisconsinconstitution/IV,3 • The Legislative Technology Services Bureau will provide the data & systems for all parts of local redistricting through WISE-Decade &WISELR • New wardboundaries!

29. Overview of redistrictingtimeline • –2020 • April 1, 2020: CensusDay! • Local RedistrictingPilot • –2021 • April 1, 2021: Delivery of PL 94-171 • RedistrictingData • “Roadshowtrainings” EarlyApril • Local RedistrictingBegins • Legislative and CongressionalRedistricting • –2022 • New Districts and Wards used in Fall GeneralElection

30. Local redistricting - Three StepProcess • STEP 1 April 1st - June 1st : Counties create tentative SupervisoryPlan • Counties make tentative supervisory districtplan • Counties have 60 days to complete thisprocess • STEP 2 June 1st - August 1st : Municipalities createwards • Municipalities create their wards with county’s tentative plan inmind • Municipalities have 60 days to complete thisprocess • STEP 3 August 1st - October 1st : County finalizes SupervisoryPlan • County must finalize & adopt supervisory districtplan • If adjustments are needed, this is municipalities opportunity to make changes in their previously passedordinances • Municipalities that are required to do so must create aldermanic districtplan

31. Participation in the 2020 Census • Update base map and address list • Complete Count Committee • Talking to local groups and information materials about completing the Census form.

32. From national toneighborhood • Emphasis onpartnerships • PaidAdvertising • Complete CountCommittees • Targeted promotional materials and resources in different languages • Resources on hard-to-countpopulations • – Mappingtools: • https://www.census.gov/roam • https://census.socialexplorer.com/2010ratemap/ • Small areadata • https://www.census.gov/research/data/planning_database/2018/

33. Census Partnershipprograms • Work with local partners to Engage, Educate and Encourage participation in the 2020 Census by those who are less likely to self respond and who are known to be hard tocount. • The 2020 Census succeeds through partnershipswith: • TribalGovernments • StateGovernments • County and MunicipalGovernments • CommunityOrganizations • Faith-basedInstitutions • Schools/Colleges • Businesses • LocalMedia • Philanthropy

34. State of Wisconsin Efforts • New for 2020! • Wisconsin – Governor Evers and Department of Administration • Mike Woicekowski, DOA – mikep.woicekowski@Wisconsin.gov • DOA is organizingoutreach efforts for entire state, provides guidanceand support for census implementation.

35. Complete Count Committees(CCCs) • Organized at the county, municipal, or communitylevel • Formed by local, officialproclamation • or passage ofordinance • Members appointed by the Highest Elected Official(HEO) • Committee organizes local outreach efforts • Provides leadership/support for participation

36. CCCs Purpose andInfluence • Assist Census Bureau to meet the goal of a timely, accurate and cost- effective census count. • Act as 2020 CensusChampions • Provide “trusted voices” as Census Ambassadors.

37. Community Outreach Materials https://www.census.gov/partners/2020-materials.html

38. Sample Topics for theCCCs • How to reach specific audiences, such as Millennials, students, Seniors, businesses, and faith-basedcommunities • How to help recruit for CensusJobs • How to use and engage with Media & SocialMedia • How to share, reinforce, and localizethe Censusmessage

39. CommunityOutreach Community/Immigrant Based Organizations, Cultural programs and Centers, Embassies, Consulates General and Faith-Based Institutions will be heavily utilized to assist with recruiting, language support, translation services and raising awareness within the linguistically isolated areas as well.

40. Critical NextSteps - Partnerships • Determine ways you can Partner for the 2020 Census • Appoint a CensusLiaison • Help with Recruiting for CensusJobs • Establish aCCC • Formalize with Letter to RegionalDirector • Determine CCCMembership • Request CCCTraining

41. CCC Key CommunicationPhases Local governments and community leaders participate in activities highlighting thatthe2020 Census is fast approaching and it is easy, important andsafe.

42. Recruiting & JobOpportunitiesWisconsin Employment Opportunities • https://www.census.gov/about/regions/chicago/jobs/wisconsin.html • Current job openings • 2020census.gov/jobs • 2020census.gov/fieldjobs • census.gov/about/regions/chicago/jobs/all.html • Call 855-JOB-2020 • E-mail - chicago.rcc.recruiting@census.gov.

43. Connect WithUS Census Bureau

44. Census Data andTraining • Bring our data experts toyou - Request a free data training for yourorganization. • Subscribe tocensus.gov/academy - Join our educational hub to receive ourupdatesand trainingproducts. • Receive our DataGems - These short “how-to” videos are an easy andquickway to increase your knowledge of Census data. Get them in yourinbox! • Get access to our datacourses - You will learn-at-your-own-pace with these video- tutorials designed for different skilllevels. • Interact with our instructors via webinars - Learn about our data releases and tools while attending these live virtualclasses. census.gov/academy Contact us: census.askdata@census.gov 1-844-ASKDATA

45. About the Applied PopulationLab • Clearinghouse for Demographic Data andProducts • State Data Center & UWEXroles • AppliedWork • Mapping • RegionalProfiles • Facilitation of data and informationalresources • Training • Local area estimates andprojections • School District Enrollment ProjectionProgram • Ourwebsites • Main home page:www.apl.wisc.edu • Data access page:www.getfacts.wisc.edu

46. Thanks! University ofWisconsin-Madison Division of Extension DanVeroff Daniel Foth e-mail:dlveroff@wisc.edu Daniel.Foth@wisc.edu Phone: (608)265-9545 (608) 265-2852 Applied Population Laboratory Local Government Education http://www.apl.wisc.edu/https://lgc.uwex.edu/