10 Steps to creating a Landing Page that Converts

1. A PREPARATORY TIMELINE 10 STEPS TO CREATING A LANDING PAGE THAT CONVERTS KEEP THE DESIGN CLEAN AND SIMPLE Many landing pages suffer because there’s just too much going on. Approach landing page design with a feeling of respect for the time of the visitor. CREATE LANDING PAGE HEADLINES THAT HIT HOME The headline on the landing page is the first thing that visitors see, so it needs to capture their attention immediately and convey your unique value proposition (more on this below). GRAB ATTENTION WITH LANDING PAGE IMAGES Humanizing your offer can make it more relatable. One of the easiest ways to do this is using a relevant image. TALK UP THE BENEFITS Let’s face it: the average attention span is shorter than ever – eight seconds, to be exact. So when you craft large blocks of text, you risk lower engagement and fewer conversions. ESTABLISH YOUR USP Your USP (Unique Selling Point) is the thing that sets you apart from the competition and the reason why people will choose you over everyone else. MAKE CALLS-TO-ACTION STRONG AND CLEAR Every element of your landing page is designed to get visitors to notice and click on the call-to-action. The golden rules of form optimization are to keep it concise and feature a compelling, unique call-to-action. INCLUDE CONTACT INFORMATION Contact information tells the visitor that you’re a real company. It lets them know that there’s someone behind the landing page, which increases trust. FIND AN EASY TO USE LANDING PAGE BUILDER Once we lay out what it takes to create a high converting landing page, it sounds pretty easy. But if it doesn’t, don’t worry, plenty of small business owners either don’t have the time or know-how to create a website landing page to help create additional business opportunities. TEST, TEST, TEST Landing pages are trial and error. Once you’ve created a page you’re happy with, don’t put it live and just leave it. Always monitor performance. Look at your analytics weekly and look at performance over tim USE SEARCH ENGINE OPTIMIZATION TO DRIVE LANDING PAGE TRAFFIC. Remember that your landing page is public, so it has the potential to be discovered by people who are typing specific search queries into a search engine such as Google. CONGRATULATIONS! TIME FOR WEB DESIGN. CREATED BY: WWW.RAINASTUDIO.COM REFERENCE: HTTPS://WWW.INVESPCRO.COM/BLOG/LANDING- PAGE-SINS-MISTAKES/ AVAILABLE WEB DESIGN SERVICE ON FIVERR: WWW.FIVERR.COM/RAINASTUDIO