howtogetonlinepresentation

1. How to Get Online What you do and don’t need!

2. Who am I? Sam Raife SEO Consultant BlueclawSearch.co.uk Sam.raife@blueclaw.co.uk @Battletoys Battletoys.co.uk

3. Who are Blueclaw? Our award winning expert services include: - Search Engine Optimisation - Paid Search Management - Conversion Optimisation - Social Media - Web Development - Online PR - Mobile Apps Blueclaw staff have previously worked for various organisations such as: Google, BBC, Citigroup, Deutsche Bank, Trinity Mirror Group Over 50 years of combined SEO/Social Media/PPC experience.

4. Background • Cold calling • Learnt the basics • Now play with Google all day

5. What I’m covering • What you need a website for • How to get online • How to keep costs down • What a website will do • What it won’t do Statistics, Sources and Tips will be down Here

6. What you need a website for • Awareness • Over 5 billion searches a day • 53.4% tablet growth this year! • 83.6% of people in the UK use the internet http://www.statisticbrain.com/google-searches/ http://techcrunch.com/2013/10/21/tablets-vs-pcs/ http://www.internetworldstats.com/stats4.htm

7. Google is the new yellow pages • Did I mention: Over 5 billion searches a day • Local listings • Even over 50s use it! http://www.statisticbrain.com/google-searches http://www.google.com/+/learnmore/local/ http://www.ageuk.org.uk/work-and-learning/

8. In it to win it! It could be you! • Search results change! Based on where you search from • Local searches now dominate • 43% of searches are localised http://bit.ly/1h4GIUf http://selnd.com/QXOUZb

9. To shout about you! • A website is your advert • As in a job interview • Focus on skills • Image is important • Likeability is vital • Keep it short • Develop a story • Always ask for the next step • Know your customer http://www.dummies.com/how-to/content/how-to-sell-yourself-in-a-job-interview.html http://blog.slideshare.net/2013/10/07/how-to-present-and-sell-yourself-online/

10. Because people are connected! • Social media • Word of mouth • Business cards • Networking http://thinkbiggolocal.com/why-is-social-media-important-to-your-business http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra

11. How to get online? • Choose a website name (Domain/URL) • 123-reg.co.uk • Godaddy.com • CrazyDomains.co.uk • Business Name or Keyword Related • homebase.co.uk • DIY.com - B&Q 2001 http://www.boredpanda.com/worst-domain-names/ http://www.diy.com/diy/jsp/corporate/content/about/history.jsp

12. Scenario 1 – Mr G chimney sweep • Not tech savvy at all • Had money to spend • Very basic services • Wanted an all-in-one solution • Drag and drop http://www.mrgchimneysweep.co.uk/ http://www.fatcow.com/

13. Drag and drop • Allows you to Make Changes whilst on the page • Needed a Cheap Website • Very Basic Services • Wanted an All in One solution. • Drag and Drop http://www.mrgchimneysweep.co.uk/ http://www.fatcow.com/ https://www.123-reg.co.uk/website-builder/ http://www.moonfruit.com/ http://jigsy.com/ http://www.weebly.com/

14. Drag and drop - benefits • Make changes whilst on the page • Add in simple features • Choose from a range of templates • Usually 5 or 6 pages is cheap • Drag and drop http://www.mrgchimneysweep.co.uk/ http://www.fatcow.com/ https://www.123-reg.co.uk/website-builder/ http://www.moonfruit.com/ http://jigsy.com/ http://www.weebly.com/

15. Drag and drop - downsides • Expensive & regular costs • Only simple features available • Site looks similar to others • Limited to number of pages • You are the designer! http://www.mrgchimneysweep.co.uk/ http://www.fatcow.com/ https://www.123-reg.co.uk/website-builder/ http://www.moonfruit.com/ http://jigsy.com/ http://www.weebly.com/

16. Scenario 2 – BellaPaella • A bit more tech savvy • Wanted control over it • Site to grow with business • Wanted to update it regularly • Wanted lots of pages & events http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ https://wordpress.org/plugins/

17. Wordpress – Front-End http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ http://www.w3schools.com/css/ http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ https://wordpress.org/plugins/

18. Wordpress – Back-End http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ http://www.w3schools.com/css/ http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ https://wordpress.org/plugins/

19. Wordpress- Benefits • Ultimate flexibility • Free plugins • Free extra pages • Only pay for hosting • Grows with your business http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ https://wordpress.org/plugins/ http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ http://www.w3schools.com/css/

20. Wordpress- downsides • More complex at first • Can’t see the whole site whilst adding in content • Might have to learn some HTML • Too much choice • Has a style sheet http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ https://wordpress.org/plugins/ http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ http://www.w3schools.com/css/

21. Keeping costs down? • Struggle through and use Wordpress • DIY • Shop around • Only pay for hosting • Do a bit at a time http://chrislema.com/comparing-drag-drop-wordpress-themes/ http://www.slideshare.net/EastBayWPMeetup/drag-anddrop-themes http://www.seo-writer.co.uk/review-moonfruit-vs-wordpress/ http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ http://www.w3schools.com/css/

22. What a website will not do? • Create itself • Write its own content • Market itself • Automatically appear in google • Be the answer to your prayers • Generate all your business http://www.dummies.com/how-to/content/how-to-write-good-web-content.html http://www.blueclawsearch.co.uk/blog/2013/11/01/develop-your-content-strategy-with-powerful-brand-storytelling/ http://socialmediatoday.com/feldmancreative/1611616/right-way-write-content http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ http://www.w3schools.com/css/

23. What a website will do? • Advertise your business • Be a virtual business card • Help you stand out • Bring you business • Make you money! http://realbusiness.co.uk/article/23073-are-you-using-seo-to-market-your-website http://www.slideshare.net/EastBayWPMeetup/drag-anddrop-themes http://www.seo-writer.co.uk/review-moonfruit-vs-wordpress/ http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ http://www.w3schools.com/css/

24. Thank You for Listening You can all wake up now… Any Questions? E-mail: Sam.Raife@Blueclaw.co.uk Twitter:@Battletoys Personal E-mail: raife.sam@gmail.com