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Dropbox is testimony to this fact, if you want to create a strong brand, you need to first understand and know your target market so that you can make your marketing solutions to customly reach them. One other thing apart from understanding your target audience is to look at what your competitors are doing. An example of a company that did this so well, is Pepsi. Before going to their branding agency to kickstart the campaign for Pepsimax to counter coke Zero. Pepsi looked at how coca cola had branded coke zero and hit the market with better ads and branding efforts than those of coke and guess what, Pepsi out competed coke in the game. Please Visit My Site : http://motioncue.com/brands
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