SOCIAL MEDIA MARKETING SERVICES IN PAKISTAN

1. SOCIAL MEDIA MARKETING SERVICES IN PAKISTAN SOCIAL MEDIA MARKETING SERVICES IN PAKISTAN Social media helps you reach billions of people around the world at a relatively low cost. Choosing the right platform for your social media marketing campaign depends on your specific marketing goals and the type of audience you want to reach. A key factor to consider is how your social media appears in Google searches. To make it easier for potential customers to find you online, you want your pages to rank high in search results. When building an online presence, you want to be able to increase your visibility by sharing your content and leveraging it. To create an effective social media marketing campaign, you should have a presence on at least three platforms. The social media ecosystem is constantly changing. And the emerging social media platforms all have their own features, audiences, and options. Here is a list of the popular platforms so far: Facebook Facebook is the world's largest social media site. . People of all ages have made Facebook a part of their daily lives. If you’re going to use social media, Facebook is a huge, powerful platform that can’t be ignored. More importantly for marketers, Facebook offers marketing analytics tools such as Facebook Audience Insights. It provides information about audience preferences, behaviour, demographics and interests to better target audiences with ads. Instagram Owned by Facebook, Instagram is a photo and video sharing social networking service. It especially appeals to younger audiences. Instagram’s visual platform helps you build relationships with your fans through eye-catching photos. LinkedIn LinkedIn is a business and employment social network used by more than 65 million professionals worldwide. This is a valuable resource to help you build your business and connect with other professionals. Companies may use the Site to provide information, post job openings, share announcements and industry news, and publish articles and other related content. Twitter Twitter is an online news and social networking website where users send and interact using 280 characters called "tweets." With over 336

2. million users, it is one of the largest social networks. Marketers can use their Twitter profiles to build a following by tweeting news and other content. Twitter is also a great source of real-time insights into market perception of your brand, products, and competition. Just "tap" on Twitter and you can get instant feedback. Youtube YouTube, owned by Google, is a free video hosting website that allows members to store and share video content. With billions of users around the world watching billions of hours of video content, YouTube can drive huge amounts of traffic to your website. Tumblr Tumblr is a microblogging and social networking website where users post multimedia and other content. Most Tumblr users are between the ages of 18-34. Tumblr provides a unique platform for brands better suited to conveying visual messages to reach potential new customers. Social media analytics software collects information from social network streams such as Facebook and Twitter, as well as comments on blogs, news sources, and rich media websites to better understand customer attitudes and characteristics. This information informs social media marketing campaigns. These campaigns use the same channels as

3. marketing channels. Social media marketing software automates the processes and activities associated with marketing campaigns for these channels. Social media has created new opportunities for companies looking to increase customer engagement. True customer engagement connects customers to a company, which in turn drives revenue growth and reduces costs associated with churn. However, engaging via social media requires new ways to manage and understand customer interactions. The key to properly managing social media customer interactions is to first listen to your customers, whether on a one-on-one or collective basis. Use social listening to collect data and connect it with other data from internal and external sources to better understand your customers’ needs and wants. These insights help marketing professionals gain a comprehensive understanding of how best to approach and communicate to customers. These messages are then intelligently delivered through compelling content delivered through social media channels, allowing marketing professionals to take advantage of the network-enhancing properties of social media. Finally, companies must continue to listen to correct and fine-tune the message, evaluate its effectiveness, and look for other effects the message may have.

4. In other words, social media marketing is like every other marketing activity: a process that needs to be monitored and managed. The difference is that the social media marketing process is iterative and can change and adapt faster than traditional marketing campaigns. This adaptive requirement platform helps marketing professionals properly design, launch and manage social media marketing campaigns and perform social media analytics to gain insights into customers and monitor the performance of these campaigns. Social media allows you to build relationships not only with customers, but also with influencers, including celebrities, people with good reputations, or people with large followings. Social media influencers can help you reach new markets. When social media influencers repost your content and expose it to their online followers, you have the advantage of building strong relationships with new audiences. These relationships can also help you make connections that can go a long way toward improving your search engine optimization (SEO).