No More Worries. Semalt Expert Knows How To Fight Bot Traffic Using Google Analytics

1. 23.05.2018 No More Worries. Semalt Expert Knows How To Fight Bot Tra?c Using Google Analytics Clear reports and data depict a lot when it comes to online marketing. Obtaining data and statistics free from unwanted traf?c, bot traf?c, and malware implies the skills and professionalism used to maintain a website. For the last few weeks, B2B businesses and small organizations have been facing the challenge of excluding bot traf?c and internal traf?c from their reports. Luckily, Google Analytics has come to their rescue after introducing effective ?ltering techniques that use variables and users information to exclude unwanted traf?c from known bots and spiders. The presence of the Trojan virus, malware, and bot traf?c skews end users data available in the Google Analytics in a very big way. The Customer Success Manager of Semalt, Andrew Dyhan, describes here why differentiating real traf?c from bot and internal traf?c is very important when it comes to online marketing. Impact of Bots and Spiders on Your Statistics Recently, Google made a vital update to the Google Analytics. The update makes it simple for marketers to exclude spiders and bots from your reports and statistics. Availability of internal and bot traf?c adversely affects your data present in the web spiders and search engines. Google works to ?lter out malware registry ?les, Trojan virus, known bots, and spiders. Unfortunately, other forms of traf?c generated by malicious opportunists get to affect your site. The internal traf?c, bot, and spiders represent https://rankexperience.com/articles/article1346.html 1/2

2. 23.05.2018 more than a third of the internet traf?c. Before excluding traf?c from your site, consider checking the hostname of the traf?c to avoid excluding real traf?c. The Take of IAB on Bots and Spiders Interactive Advertising Bureau, an international corporation that empowers marketing industries to thrive in the industry, has also been advocating for the need of blocking bots and spiders from real traf?c. The bureau comprises of the 'International Spiders and Bots List', a list that highlights all forms and kinds of bots and spiders affecting real traf?c in the marketing industry. For your list to work effectively, you have to update it monthly Annually, marketers and online business owners pay an average fee of $7,000. The fee varies depending on whether a client is subscribed to the IAB membership. After subscribing to IAB, Google Analytics starts ?ltering your reports and data by making comprehensive comparisons of known bots and spiders and your website hits. Before the introduction of this update by the Google, ?rms, and organizations has been making manual ?ltering, here some of the known bots and spiders manage to get access to your data and reports. To exclude known bots and spiders from your traf?c, open your 'Reporting View Settings' and enable your tool to start. Scroll through the displayed options up to the bottom page, and enable bot ?ltering. Depending on the domain of your website, your traf?c numbers start dropping to a more realistic number. Even if the number may comprise of fake traf?c such as the internal traf?c, known bots and spiders traf?c will be excluded from your statistics. The success of your online business is determined by the efforts committed to achieving your goals. Subscribe to the IAB membership and exclude known spiders and bots affecting your report. https://rankexperience.com/articles/article1346.html 2/2