Semalt Expert Elaborates On How To Fight Rogue Traffic In Your Google Analytics

1. 23.05.2018 Semalt Expert Elaborates On How To Fight Rogue Tra?c In Your Google Analytics There are instances where rogue traf?c may be sent to Google Analytics property. Rogue traf?c refers to traf?c that is not required in one's reporting statistics. This is simply because rogue traf?c is not real traf?c and therefore gives false data that skews statistics. The key to ending this menace is the use of a hostname inclusion. Lisa Mitchell, the Customer Success Manager of Semalt Digital Services, de?nes how to avoid annoying rogue traf?c and stay safe. There are three key factors that bring about rogue traf?c: Data may be sent to the same Google Analytics account by test server traf?c. The same tracking code may be used accidentally on another website owned by the same user. The property ID may be hijacked and used to send false data originating from unrelated websites. Rogue traf?c can be exempted from reporting data by use of either an exclude ?lter or an include ?lter. However, it is recommended to set up an include ?lter and use it to block rogue traf?c. This is useful because it allows for https://rankexperience.com/articles/article1373.html 1/3

2. 23.05.2018 reports to contain only data that is extracted from the correct hostname. A hostname refers to the domain on which the website of interest is running. The following are the requirements prior to the setup of a hostname: A con?rmation from the developers regarding the website domain There should be a test view responsible for monitoring the ?lter effects before transfer to the main reporting view. There should be acquired knowledge on how to write regular expressions. One can ?nd out if a Google Analytics account reports have unwanted sources through checking the hostname report. The hostname report can be arrived at by checking the Google Analytics account in the Audience section. Select the technology option followed by the network. This is followed by selecting the primary dimension of the hostname. It is possible to receive traf?c from development servers if a hostname has not been applied. Traf?c from http://translate.googleusercontent.com/ and http://webcache.googleusercontent.com/ may be received and should be received mainly because: 1. They show when Google translate service has been used on a website 2. They show when the "cached" option has been selected on a search result. How to Create the Regular Expression Pattern An expression creator should be used in creation of the expression. A syntax cheatsheet should be used. Metacharacters should be avoided by putting a back (\) or a forward slash (/) in front of a full stop. An (co\.uk|com)|googleusercontent. The ?lter should be thoroughly tested because once data has been excluded from the reporting view, it can never be recovered. example of a regular expression is freshegg\. How to set up the ?lter in the test view It is important to ensure that the ?lter does not get carried to unwanted properties by following this naming convention procedure: Step 1 Step 1 Go to the ?lter settings Step 2 Step 2 https://rankexperience.com/articles/article1373.html 2/3

3. 23.05.2018 On the ?lter type, select the "custom include" option Step 3 Step 3 On the "?lter ?eld" option input the hostname Step 4 Step 4 On the "Filter pattern" input the regular expression hostname Testing of the hostname The following steps should be carried out before the ?lter is applied to the main reporting view 1. Real- time reports should be checked to identify occurring issues 2. Wait for a period of 2-5 days which depends on the volume of traf?c 3. Compare the data obtained from the test view with that of reporting view Filters should not be applied to a reporting view on Fridays because they will not be checked up until Monday. https://rankexperience.com/articles/article1373.html 3/3