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How to make outdoor advertising work for you

in this ppt we describe the How to make outdoor advertising work for you

Naveenraj
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How to make outdoor advertising work for you

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  1. How to make outdoor advertising work for you

  2. Introduction • Nowadays, people spend more time outside their homes, thus enables outdoor ads to communicate with them effectively. • With the help of outdoor advertising, you can target your audience in a specific town, city and your market area. • You can also reach out to particular demographics, ages and income group of people.

  3. Analyze what’s already out there and working • What brands have successful billboard campaigns? Why are they successful? Can you take what they’ve learned and apply it to your own strategy?

  4. More is more • when it comes to billboard advertising. In the same study referenced above, Nielsen concludes that the more billboards you’re able to have, the higher percentage of recall viewers have of both your brand and message.

  5. Commuting is still the norm • Even with the spike in telecommuting and working from home, the majority of individuals still work in an office. • That’s a captive audience for your billboard who will repeatedly travel past your ad. • Do some research into what the average commute is like in your area and how long it takes. • Knowing the patterns of your audience will help you target your campaign to the busiest areas with the highest density of folks.

  6. Demonstrate a return on your investment • Utilize analytics to prove billboards are working for your business. • Mobile data is now available to track who’s seeing your billboard, leading to a more informed campaign. • The better prepared your tracking strategy, the easier for you to show the ROI for your campaign.

  7. Don’t forget you still have digital options • Don’t forget you still have digital options in this traditional format. • Going digital on a billboard isn’t the same as flashing an ad online through a screen. • It’s still well received and viewed by your commuting audience, and isn’t subject to screen fatigue.

  8. conclusion • In today's world, your ad must be more creative in order to stand out from your competitors. • There are several best outdoor advertising agency in Kerala with innovative ideas for outdoor ads which will make you look unique and also keep you ahead of your competitors. • Hence hiring such a professional to make your ad a hit would be a wise decision to make.

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