1 / 4

SEO in Digital Marketing

SEO means search engine optimization and is the process used in digital marketing to getting pages higher in search engine such as Google. By doing SEO we can rank our website in Google search result to get traffic to our website. The better visibility your pages have in search results, the more likely you get attention and attract multiple and existing customers to your business.

Negi1
Download Presentation

SEO in Digital Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Search engine optimization Search engine optimization(SEO) M Marketing. arketing. (SEO)in Digital in Digital What is SEO? SEO means search engine optimization and is the process used in digital marketing to getting pages higher in search engine such as Google. By doing SEO we can rank our website in Google search result to get traffic to our website. The better visibility your pages have in search results, the more likely you get attention and attract multiple and existing customers to your business. How SEO used in digital marketing?

  2. Search engine optimization is used for digital marketing to generate traffic to your website and rank higher in search engine like Google. SEO is also a valuable tool for brand awareness or building relationships in digital marketing with your customers. As digital marketing has evolved, search engine optimization (SEO) has increasingly become an early thought rather than a late addition in the typical marketing workflow. SEO will give you return on your investment. SEO efforts helped build whole team efficiency across PPC and content marketing, and also informed other business decisions in digital marketing. Different methods and approaches to SEO There are different ways to perform search engine optimization. These three most common approaches to search engine optimization. White hat SEO White hat search engine optimization SEO is the technique has to do with everything that helps your website rank without getting in trouble with search engines. White hat search engine optimization SEO techniques are as per Google’s guidelines to ranking any web page or website. By doing this, you’re getting on Google’s good books, helping you to better promote your business online without any form of negativity. Black Hat SEO Black hat search engine optimization SEO is a much faster way to get results as much as it is a faster way to get your site deleted from Google’s server. Black hat SEO techniques are all about manipulation and exploitation of Google’s guidelines. You will rank faster but only for a shorter period of time as Google begins to notice that your page is not showing anything real and you get only bulk of clicks. Grey Hat SEO Grey hat search engine optimization SEO is a little mix of the two hats to SEO already mentioned above. Grey hat helps you to write good content and you will grow fast because you follow Google guidelines which they want. How many types of SEO are there?

  3. There are two main types of Search engine optimization (SEO), each with their own set of plan and possible impact. Those types are called on-page, off-page. On page SEO On page Search engine optimization (SEO) is the content present on our website that is title tags, Meta descriptions, heading structure, content, image optimization, accessibility, and overall website performance as per the guidelines of Google. Every SEO main target is that on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s like. Off page SEO Off-page Search engine optimization SEO includes activities from back site of your website. On page Search engine optimization (SEO) is basically promotion of your website on other websites in order to generate links to our websites. Author - Hashtag Academy Dehradun Hashtag Academy is one of the most recommending digital marketing institutes in dehradun offering variety of digital marketing courses with 100% placement and all kind of supports to its students. Since last 6 years we are providing training to students, job seekers, professionals, freelancers, housewives and all with more than 1000+ trained and placed students.

More Related