KS Group Pune SEO Report_ May 2024

1. KS Group, Zirakpur, Punjab Monthly SEO Report - May 2024

2. This presentation entails the activities and results obtained during the month of May 2024.

3. Improve the target keyword rankings to top 30 or better on Google search for the intended geography in a time span of 12 months Keyword Ranking Objectives • Improve the Google organic search traffic • Track organic conversions on the website Organic Traffic • Improve the site health by fixing technical errors of the website • Off-page optimizations as per particulars On-page & Off-page Optimization

4. Target Keywords List

5. Keyword Rankings Keyword ranking via SEO involves optimizing your website to appear higher in search results for specific keywords. To boost rankings: Consistency and quality drive success in SEO rankings.

6. Keyword Rankings

7. Observations • All keywords rank on the first page of Google's search results • 6 kws are ranking on the 1st position

8. Project Timeline

9. TIMELINE. December January February March Hygiene check & audit fixes, meta tags, GSC check & resolution, off-page activities, XML sitemap update, traffic analysis and backlinks creation Hygiene check & audit fixes, meta tags, GSC check & resolution, off-page activities, XML sitemap update, traffic analysis and backlinks creation through competitor analysis Hygiene check & audit fixes, meta tags, GSC check & resolution, off-page activities, XML sitemap update, traffic analysis and backlinks creation through competitor analysis Hygiene check & audit fixes, meta tags, GSC check & resolution, off-page activities, XML sitemap update, traffic analysis and backlinks creation

10. TIMELINE. April May Hygiene check & audit fixes, meta tags, GSC check & resolution, off-page activities, XML sitemap update, traffic analysis and backlinks creation Activities in Progress

11. Google Analytics GA4 Google Analytics 4 (GA4) is an advanced analytics platform that provides businesses with comprehensive insights into user behavior on websites and apps. It offers enhanced event tracking, cross-platform visibility, predictive metrics, and a user-centric approach, enabling businesses to optimize online experiences, make informed decisions, and adapt to evolving data privacy regulations.

12. Google Analytics All Traffic Sources. Observations: • The overall traffic to the website from all sources was 4154 Organic search resulted in highest traffic. • We can see an excellent engagement rate across all the traffic sources.

13. Google Analytics Observations: • The website's organic traffic increased by 3..52% as compared to the previous month • Engagement rate increased by 1.68% compared to the previous month Organic Traffic.

14. Google Analytics Observations: • Through organic traffic, the number of new users were 2.3K and the number of returning users were 473 for this month New Vs. Returning.

15. Google Analytics Mobile Vs. Desktop. Observations: • 1743 organic new users visited the website through mobile devices while 762 new organic users came from desktop. • The engagement rate is higher for tablet device users.

16. Google Analytics Organic Traffic - City-wise. Observations: • Pune contributed to highest traffic in the last month having 1139 new users and 2332 total users followed by Pimpri-Chinchwad.

17. Google Analytics Observations: • Traffic coming in from “organic” source have highest visitors, thus proving it to be the most effective source of traffic for this month • We have received highest views through the organic traffic. Traffic Quality.

18. Google Analytics Top Organic Landing Pages. Observations: • The spoken english course page was responsible for driving the maximum number of organic users and sessions to the website.

19. Google Analytics Organic Conversions. Observations: • We received 266 organic conversions via the apply now button click on the home page

20. On Page & Off Page SEO Activities SEO activities are divided into "on-page" and "off-page" based on whether they occur on our website or external platforms. On-page SEO covers all optimizations within our site, from content and technical aspects to internal linking. It encompasses tasks like keyword research, content enhancement, title tag and meta description optimization, page speed improvement, and more, aiming to offer quality content and user experience while signaling page relevance to search engines. Off-page SEO, on the other hand, emphasizes acquiring quality backlinks for authority and keyword ranking enhancement. This involves methods such as Quora QnAs, article writing, business directory listings, social bookmarking, and more. It's important to note that a successful SEO strategy integrates both on-page and off-page approaches to achieve optimal results.

21. SEO Activities Meta Tags verification 301 redirection On-Page Activities Done this Month. XML sitemap creation and updation GSC check and issue resolution URL submission for indexing Adding alt text to missing one Footer changes

22. SEO Activities Article Submission 40 articles published. Social Bookmarking 24 Submissions done Off-Page Activities Done this Month. PDF Submissions 28 PDFs submitted Image Submission 4 Submissions done Classified Submissions 3 Submissions done For more details visit the link to the master sheet - Link

23. Google Search Console Search Console offers vital insights into how Google navigates, indexes, and delivers websites, aiding owners in optimizing search performance. Email notifications alert about new issues detected by Google. It assesses organic search performance and facilitates site adjustments in the Google index. Unlike Google Analytics, it focuses solely on web search traffic, excluding direct, ad, or referral traffic.

24. Google Search Console Observations: • Compared to the previous month, the impressions have increased but there is a slight drop in the clicks. Overview.

25. Google Search Console Observations: • The overall user search queries are - Branded and service oriented. • There is a slight drop in impression and clicks for the branded queries Queries.

26. Google Search Console Observations: • This month we received 4.16K clicks and more than 173K impressions via Google organic search Clicks and Impressions.

27. Google Search Console Observations: • The overall user search queries are - Branded and service oriented. • Queries like eltis, eltis pune, symbiosis english speaking are contributing to the clicks and impressions for the website. Queries.

28. Project Outcome and Suggestions

29. 2511 new organic users visited the website in April April Traffic coming in from “organic” source have highest visitors, thus proving it to be the most effective source of traffic for this month Project Outcome. All the keywords rank on the first page of Google's search results Almost all of the technical errors discovered via SEMrush and other sources have been fixed, leading to better overall performance in Google searches.

30. Recommended to add blogs to the website to add fresh content to the website to improve scope of interlinking and keyword ranking April The website will be able to support our target KWS through internal linking if we add new blogs on a regular basis. This will also show Google that we are consistently producing new content, which will enhance our indexing and crawling automatically Suggestions. Please add a Enquiry form to the website and request to create a thank-you page and link it to the submit button so that we can begin tracking conversions using GA4 Overall website suggestion that have been already shared shared, if implemented it will give a huge positive impact

31. April Continue the generation of backlinks as planned. We need to work on optimizing the page loading speeds for our targeted and important URLs Suggestions. We should add what students say about our institute and share updates about recent seminars, fun activities, and institute events on our website. This way, people can find helpful info and stay interested in what's going on at our institute

32. Thank You If you have any questions or require further clarification, please do not hesitate to reach out.