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Real Estate Company Overview by Event Management Company - NeoNiche

Click here to view overview of Real Estate Industry, The event was managed by one of the well known Corporate Event management Company in Mumbai, India. https://neoniche.com/corporate-event-management/

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Real Estate Company Overview by Event Management Company - NeoNiche

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  1. INDUSTRY LOOK BOOK 2018 REAL ESTATE INDUSTRY The Building of Trends.

  2. OVERVIEW The real estate sector is one of the most globally recognized sectors. In India, real estate is the second largest employer after agriculture and is slated to grow at 30 per cent over the next decade. The real estate sector comprises four sub sectors - housing, retail, hospitality, and commercial. INDUSTRY LOOK BOOK 2018

  3. MARKET SIZE CAGR 15.2% INDUSTRY LOOK BOOK 2018 SOURCE: KPMG REPORT

  4. FORECAST The Indian real estate market is expected to touch US$ 180 billion by 2020. Housing sector is expected to contribute around 11 per cent to India’s GDP by 2020. In the period FY2008-2020, the market size of this sector is expected to increase at a Compound Annual Growth Rate (CAGR) of 11.2 per cent. Retail, hospitality and commercial real estate are also growing significantly, providing the much-needed infrastructure for India's growing needs. INDUSTRY LOOK BOOK 2018

  5. 20 20 6 PREDICTIONS FOR 2020 AND BEYOND… The global investable real estate universe will expand substantially. By 2020, investable real estate will have grown by more than 55% compared to 2012. Fast-growing cities will present a wider range of risk and return opportunities. The greatest social migration of all time –chiefly in emerging economies – will drive the biggest ever construction surge. Technology innovation and sustainability will be key drivers for value. New developments will need to be ‘sustainable’ in the broadest sense, providing their residents with pleasant places to live. INDUSTRY LOOK BOOK 2018 SOURCE: PWC.COM

  6. 20 20 6 PREDICTIONS FOR 2020 AND BEYOND… Collaborating with governments will become more important. In many emerging economies, governments will take the lead in developing urban real estate and infrastructure. Competition for prime assets will intensify further Will have to develop assets in fast-growing but higher risk emerging economies, or specialise in the fast-growing subsectors, such as agriculture, retirement, etc. A broader range of risks will emerge. Climate change risk, accelerating behavioural change and political risk will be key. INDUSTRY LOOK BOOK 2018 SOURCE: PWC.COM

  7. VALUE OF REAL ESTATE INDUSTRY 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0,000 TOTAL UNIT SALES Q2 -FY’ 18 Q2 - FY’18 Ahmedabad Chennai Hyderabad Noida Pune Mumbai Gurugram Bengaluru Kolkata INDUSTRY LOOK BOOK 2018

  8. Marketing Budget of Real Estate is 13% of net sales (approx.) based on the report of INDUSTRY LOOK BOOK 2018

  9. MARKETING ACTIVITIES IN REAL ESTATE INDUSTRY ACTIVATIONS WORKSHOP CPMEET CONFERENCE PROPERTYFAIR PROPERTY EXPO INVESTMENT EXPO REALTY SHOW INDUSTRY LOOK BOOK 2018

  10. EVENTS & ADVERTISING IN REAL ESTATE INDUSTRY CPMEET HNIMEETS LAUNCHES EXHIBITION BRANDING CUSTOMER ENGAGEMENTS CORPORATE ACTIVITIES COLLATERALS BTLACTIVITIES CUSTOMER LOYALTY EVENINGS RESIDENTIAL GATHERINGS FORUPSCALING INDUSTRY LOOK BOOK 2018

  11. THE WAY FORWARD It’s a challenge. It’s an opportunity. But it’s happening. INDUSTRY LOOK BOOK 2018

  12. Real Estate is becoming a more ‘DYNAMIC OPERATIONALBUSINESS’ Over supply is the challenge New technology are transforming the nature of real estate Interest rates are falling Evolving into something that is less about ownership and more about access Companies unwilling or unable to embrace change, risk being left behind permanently New entrants are disrupting the sector Huge amounts of capital are flowing into the sector Companies are turning to technology to gain even the slightest of edge INDUSTRY LOOK BOOK 2018

  13. THINGS TO LOOK FORWARD FOR LOYALTY PROGRAMS INVESTMENT LURES GRATIFICATION MEETS REFERRAL PROGRAMS BRAND BUILDING EXERCISES INDUSTRY LOOK BOOK 2018

  14. LOYALTY PROGRAMS Many real-estate companies couldn't deliver on their promise to possession deadlines due to some unforeseen events If so happens in future, loyalty programs are a great way to keep your customer engaged and up-to-date about the project progress The company can arrange a get-together for the families filled with engagement activities and gratification, this will also give them a sense of being a part of the society which they’ll move in to INDUSTRY LOOK BOOK 2018

  15. INVESTMENT LURES Some attractive options for people who are just looking at real-estate asinvestment options could really fire-up thesales A gathering could be held for them specially, wherethey’llbe given knowledge and insights about various projects of the company and various investmentoptions This would benefit both the companyand the investor as the investor wouldn’t have to travel and can look at moreoptions and hence the company would be able to sell more INDUSTRY LOOK BOOK 2018

  16. GRATIFICATION MEETS A gratification meet is a great way to thank your channel partners and investors for believing in you and taking the leap with you Apart from instant gratifications like discounts and goodies, delayed gratifications like a nice get-together where they are able to unwind for the evening and made to realize that they are a part of something big really goes a long way It’s a good way to re-emphasize your brand name amongst them and the competitors INDUSTRY LOOK BOOK 2018

  17. GRATIFICATION MEETS WE NEED TO DESIGN, EXECUTE AND MANAGE A PROGRAM WITH: • Technology development &Management • Program Management & Activity Execution • Program & Process Enhancement • Communication Management • Data Management &Analysis • Reporting • Rewarding the topperformers INDUSTRY LOOK BOOK 2018

  18. REFERRAL PROGRAMS Word of mouth publicityis still the one with least investment andmost outcome,but generally weare unaware of their references If a referral program is set-up for the current buyers to spread the word to potential consumers, it will go a long way in identifying how many people are talking about you andwhat they aretalking about Thiscould further be encouraged by some discounts orgoodies Moreover, the same buyer might also be interested in other projects in which case he would be pleased to be benefittedtoo INDUSTRY LOOK BOOK 2018

  19. INDUSTRY LOOK BOOK 2018

  20. WE NEED TO HELP REAL ESTATETO Streamline their revenue stream thus improving on payment collections (THROUGH DATABASEMANAGEMENT & WEB SERVICES) Generate sales throughreferrals (PROMOTION CAMPAIGNS) Align with agents and createpreference for the properties (MEET &GREETS) Develop & implement communications for projectselling (BRAND BUILDINGEXERCISES) INDUSTRY LOOK BOOK 2018

  21. WE NEED TO HELP REAL ESTATETO APARTFROM THEMAJOR TASKS, WE CAN ALSO • Help them get more social media friendly • Helpthem host insightful webinars, e.g.: “12 Little-Known Things to LookFor In A New Home” with anexpert • Help them arrange 101 interactionswith the potentialbuyers • Help them withbranding and gifting solutions INDUSTRY LOOK BOOK 2018

  22. SOME MORETHINGS TO LOOK INTO Having a personal connect with your consumers often comes out as the deal sealer in such a cut-throat competition. A company canachieve this by some outdoor experience activities depending on the demographic area, which arenot run-of-the-mill selling pitchsort INDUSTRY LOOK BOOK 2018

  23. SOME MORETHINGS TO LOOK INTO Keep In Touch. Stay in touch (even months and years later) with past buyers in order to build in that good relationship. Send anniversary cards, holiday cards, etc. to stay fresh in their minds. When they have a friend who is ready to buy, they’ll pass along your info. INDUSTRY LOOK BOOK 2018

  24. OTHER ACTIVITIES TO LOOK IN TO Having a personal connect with your consumers often comes out as the deal sealer in such a cut-throat competition. A company canachieve this by some outdoor experience activities depending on the demographic area, which arenot run-of-the-mill selling pitchsort TREKKING ZIPLINE DEEP SEADIVING HOT AIRBALLOON INDUSTRY LOOK BOOK 2018

  25. CSR ACTIVITIES This is a great exercise for brand building, letting people know that youcare. It leaves a lasting impact andalso improves on branding without a ctually doing it. Forexample: Entertainment activities for underprivileged children/ elderly Planting and other naturefriendly activities INDUSTRY LOOK BOOK 2018

  26. THANK YOU INDUSTRY LOOK BOOK 2018

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