Boost fintech UX noesis _ A UI UX design Case study on bKash

1. Boost fintech UX noesis : A UI UX design Case study on bKash Fintech apps (or financial technology apps) are broadly adopted today as they have changed the way companies operate. It refers to any app that enables people or businesses to digitally monitor, regulate, or gain insights into their accounts or conduct financial transactions. The Covid-19 outbreak impacted the MFS (Mobile Financial Services) market's field-level operations during 2020 and 2021. Despite these setbacks, bKash was able to finish the year with 50.5 million total users, 12.4 million new users, 35,000 new merchants, and 41,000 new agents. Today, we'll examine the Fintech app - bKash and evaluate its user interface. About Bkash bKash, a subsidiary of BRAC Bank, is the fastest and safest medium of mobile financial transactions in Bangladesh. bKash provides services such as sending money, adding money, paying bills, mobile recharge, online payment, and many more. People in Bangladesh, like many other developing countries, migrate to urban regions to earn a living so that they can support their families in rural areas. The idea behind bKash was to cater to this expanding group of employees by developing a reliable system that would enable them to transfer money home in a safe, quick, and reasonable manner. Bkash plays a significant role in connecting the population of Bangladesh to digital financial services. According to GSMA (Global System for Mobile communications Association), the technology behind bKash enables 98% of the country's mobile consumers to access its service using very basic devices. bKash devised a simple USSD interface that could be accessed by the cheapest (i.e. $15) handset. Features of the app ●Send and receive money ●Mobile Recharge ●Qr code scanning ●Pay bills and access the bill information for your saved accounts. ●View all transaction history ●Earn points every time you use bKash services and claim rewards using those points. ●bKash Map - find bKash agent, customer service, and merchant in any part of the country from bKash Map

2. ●A consumer may add up to five additional bKash accounts as "Priyo numbers" in his or her bKash account during any given month and can send money to these numbers for less cost per transaction. IA of the app Analyzing the app's various screens Splash screens The Bkash app uses micro-interactions for the loading animation in the form of 3 dots in the splash screen. This type of interaction helps to provide the user with feedback that the app is working, while also making the waiting time feel less tedious. When the app is opened for the first time it starts in "Bengali"(native language) making it accessible for people who may not be fluent in English. However, for ease of usage, the text can be displayed in both the native tongue and English. Login screens The registration/login process of the app is straightforward and can be completed in a few minutes, even for those who are not tech-savvy. The registration/login page has an efficient UI UX design which is very important when it comes to designing apps. Reach out to our UI UX design team at Neointeraction Design if you or your business needs assistance developing a simple and effective user interface for a mobile Fintech application. The app has audio-enabled instructions as soon as the users enter the registration page and an audio guide that makes it more intuitive and user-friendly, even for first-time users. The option to switch between English and Bengali is present on the login pages, but it is designed more like a switch than a button, which may confuse users. The inability to swap between account numbers causes users difficulties while attempting to log in. Additionally, biometric authentication can be used to enhance the login procedure. To know more: https://www.neointeraction.com/blogs/UI-UX-design-Case-study- on-bKash