Hindustan Hindi News Paper

1. A Report On NewspaperKart OnlineNewspaperSubscriptionService Aviraj Chatterjee Sanchit Shah

2. Content 1.Introduction 2.Survey Breakup 3.Product & Procedure 4.Operation Cycle Summary 5.Marketing Channels 6.Benefits to Agency & Customers

3. 1.Introduction As the world is marching towards the era of total internet dependency through smart phones, startups and technological advancements, There are some things people still love to have in their hand alongside in the morning. They trust their newspapers for the best source of information. But the inconveniency arises in the ease of availing them, storing and disposing them after reading. Moreover there is a lack of a common platform for all the newspapers to showcase their portfolio in a simple yet effective manner. Newspaperkart is an online newspaper subscription service which enables people to easily buy a newspaper and return it for recycling by a single click. As a customer, one can a order newspaper, get various discounts, exciting coupons and enjoy free rag picking services all at one place! It also serves as a common marketing platform for all the budding & established newspapers providing them with 100% target audience. As a Newspaper agency, you can list your newspapers, promote new launches & showcase your Core News Profile through a dedicated profile page provided to you. Hence Newspaperkart provides a wholesome experience to both the parties thereby creating mutual benefits.

4. 2.SurveyBreakup We conducted a survey in Gurgaon & found that customers face mainly these problems for subscribing a newspaper: New Customers need to ask their neighbors initially to inform the vendors or hawkers of that area to start a newspaper at their place. Most of the users know only 2‐3 types of main newspapers and are unaware of other options that are more prominent in their respective fields (eg. Finance , Jobs, Entertainment , etc ) It is a kind of burden for them to take care of their newspaper scrap , and prefer reading online news to get rid of these unnecessary responsibilities We, at Newspaperkart tend to mitigate these issues for making this industry smooth and future‐proof.

5. 3.Product&Procedure The Homepage displays all the popular and featured newspapers. Alongside, It also lists all newspapers according to 3 Main categories: National, Local & News Profile. Search Option and various tabs provide the customer quick access to his relevant newspapers.

6. The profilepage of a newspaper consists of mainly 2 Sections. The profilepage of a newspaper consists of mainly 2 Sections. 1. Newspaper Overview: This will highlight all the relevant features & special achievements along with a Picture of that newspaper 2 Rate card: This displays the cover‐price rate for 3 months, 6 months & 12 months. (Newspaper agency may also chose to add their yearly subscription offers along with the above rates.)

7. Check‐outPage Once you click subscribe button, you are ready to checkout. Enter the Details as Shown in the snap and you are done! PaymentOptions Customer can pay among the various Options as shown below:

8. RoleOfNewspaperAgency Once the Order is placed, Newspaper agency will receive a notification on their vendor Dashboard . The User ID and Password will be provided by Newspaperkart. They will also receive a mail on their official Email‐ID Along with the order, Newspaperkart will transfer the full payment to the newspaper office. Once the payment is received, the Newspaper agency will just follow the same existing channel and deliver the newspaper. Note: The Newspaper Office/Agency may also opt to use their own Online System for receiving orders. But we recommend you to use our Website integrated system for smooth operation.

9. 4.OperationCycleSummary

10. FlowchartDescription As show in the Flowchart, The operation cycle has three main routes : 1. Customers, who open the website, select their newspapers, feed their Delivery details, choose the payment option and submit. Once the online process is over, all the details will be received at Newspaperkart Admin Panel. 2. The Order Details & Payment will then be transferred by us to the Newspaper Office. Newspaper agency will execute the order in the same way as they already do and Newspaperkart won’t be involved in the delivery process. The paper will hence be delivered to the customer in a few working days. The Customer will show the print‐out of the order receipt to the bill collector for final verification. 3. The order information also gets transferred to Junkart (Rag picking service). At the end of every month, Junkart will come to every customers house to collect the newspaper scrap.

11. 5MarketingChannel India has 365 million newspaper readers! How to make everyone aware on this new system? For this, our Primary aim is to promote our website first in National Capital Region through following options : 1. Marketing Channels: Search Engine Optimization Social Media marketing(Facebook, Twitter, Pinterest, Instagram, blogs, forums) Email Marketing Online display advertising Affiliate Marketing Content Marketing  Through newspapers( Pamplets)  Mobile marketing (SMS, App based)  Catalog Distribution  Promotional Distribution 2. To target different market segments like Corporate, Colleges & Institution, Households, Shops (Market place), Shopping malls, Bus‐stand, railway stations, airports & many more.. individually and Step by step. This will mutually promote our website and hence your newspaper.

12. 6BenefitstoAgency&Customers NewspaperagencyBenefits 1.Marketing: This will be an ideal platform to market all the newspapers. This is a platform to give an overview of their newspaper, display Cover Prices, book more orders & increase the circulation revenue. This is also very good platform for the new‐comers who recently entered the print media industry. 2.SalesRevenue: This is a new online channel to generate revenue through sales of newspaper by getting online payments from Customers. Payment can be made by Credit/Debit/Net Banking/COD (Cash on delivery). 3.OrganizedDatabase Generally in most of the cases, Newspaper agency doesn’t have an organized customer database. They only have a structured database of their vendors & agents. So this will be a good platform to get an organized & structured database of all the customers. This will be also a good platform to send alert mails, offers to all the customers. 4.CustomerLoyalty This platform will be fruitful in retaining the customers for 3 months, 6 months & 12 months. So it will develop more customer loyalty. 5.PromotionofNewLaunch Sometimes newspaper agency wants to expand their circulation to new cities. At those times, they require great marketing platforms to increase the awareness of people of their launching . Newspaperkart will be supportive in showing the new launches in their Upcoming events section. 6.DataAnalytics: Newspaperkart can provide data analytics to the respective newspaper agencies which includes customer behavior of buying the newspapers, statistics & infographics.

13. CustomerBenefits 1.Highlydiscountedprice The customer will get newspaper at minimal rate from the same vendor. A customer will be able to save approx 30‐50% of cost in newspaper expenses. So this will be a very good opportunity for customers. 2.Convenience: Online newspaper subscription is a very convenient platform to subscribe newspaper. The customer only need to do is just fill the information on the website & the subscription will start in just one week. 3.Card/Cashondelivery: A customer will be having the flexibility to pay the money either by card or by cash on delivery. So this is very convenient. Even they can also opt for cashless transactions like Payumoney or Paytm 4.SomanyOptions: This newspaper subscription portal will provide so many options of newspaper for customers to choose. Customer can choose newspaper on the basis of their various categories like Dailies, Finance, Infrastructure, Entertainment etc. 5.FreeRagPickingService Newspaperkart has tied up with Junkart (Rag picking service). Now customers don’t have to take the burden of their scraps. Junkart will visit at the end of every month to collect the newspaper scraps 6.ExcitingCoupons: Newspaperkart has tie ups with many factory outlets & startups. It will be a great opportunity for customers to get exciting discount coupons on subscribing newspapers.