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What is Digital Marketing

Digital Marketing denotes any marketing activity done online. It points to brand marketing tactics done through the Internet. Besides, it involves techniques like,<br>

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What is Digital Marketing

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  1. What is Digital Marketing? Digital Marketing denotes any marketing activity done online. It points to brand marketing tactics done through the Internet. Besides, it involves techniques like, ● SEO (Search Engine Optimization) ● SEM (Search Engine Marketing) ● SMM (Social Media Marketing) ● PPC (Pay Per Click) ● Email Marketing ● Content Marketing In this regard, I would like to inform you that we will discuss SEO and its type briefly in this blog: Search Engine Optimization (SEO) : SEO or Search Engine Optimization is the process of increasing the quantity and quality of website traffic by increasing the visibility to users of a web search engine. This is possible through organic search engine results. Types of SEO: BLACK HAT SEO: Black Hat SEO exploits the various weaknesses in the search engine algorithms to get high rankings. The Black hat SEO is not in accordance with the SEO guidelines set by search engines or against search engine guidelines. When doing black hat SEO, you have a higher chance of getting listed in the search engine in a very short period of time. But, there is a high chance of experiencing severe consequences. Here, some examples of Black Hat SEO are, ● Keyword Stuffing ● Cloaking ● Doorway page ● Link Farming ● HiddenText etc.

  2. What are the consequences you have to face with Black Hat SEO? If a search engine points to Black Hat SEO while crawling and indexing your page, your site may be blocked or suspended by your search engine. GREY HAT SEO: Grey hat SEO is neither black nor white, it rather combines both. It is a transformation from black SEO techniques to white SEO techniques or middle as these tactics are not specifically called out in Google guidelines. Here, some examples of Grey Hat SEO are, · Purchased old or expired domains · Many social media accounts · Buying Links · Careful Keyword stuffing · Paid positive reviews · Spinning content etc., What are the consequences you have to face with Grey Hat SEO? If a search engine points to grey Hat SEO while crawling and indexing your page, your search engine may downgrade your site’s ranking. NEGATIVE SEO: Negative SEO is a harmful technique that aims to sabotage the search rankings of your competitor’s website. Here, some examples of Negative SEO are, · Negative reviews are posted on your competitor’s websites. · Forceful crawling WHITE HAT SEO: White Hat SEO is the most popular SEO technique that utilizes methods and techniques to improve search engine rankings of a site that does not run afoul of search engine guidelines. With White hat SEO, you can expect a long-lasting growth in your rankings. Here, some examples of White Hat SEO are, · Conduct Keyword research · Create High-Quality content · Page Speed · Mobile Friendliness · Quality Backlinks · Proper Meta tag and description · Quality images and alt tag · URL Structure

  3. However, White Hat SEO takes some time to increase your website traffic in search engines, but the result is long-lasting. Further, we are going to discuss What is ON PAGE SEO and its Characteristics: ON PAGE SEO: (On-Site SEO) On-page SEO (also known as On-Site SEO) is optimizing your webpage while building a website. How to optimize our website while creating? Relevant Meta title tag and description Keyword research URL Structure Image optimization Content Quality Internal Linking External Linking · · · · · · · OFF Page SEO: Off-page SEO is anything you do outside your website to try to improve its search engine rankings organically, using building quality backlinks through Social Media and relevant websites. Here, some ways to build a quality backlinks using websites: Create Sharable content Blog submission Article Submission Social Bookmarking Directory Submission Info Graphic Submission Video Submission Forum Submission PDF and PPT submission Reviews submission Event Submission RSS Feed Guest Posting. · · · · · · · · · · · · · We will discuss briefly Technical SEO in another Blog. To learn Digital Marketing Course in Chennai join us.

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