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Email Marketing Pdf

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. <br>For more details Visit at https://bit.ly/2WuMIAM

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Email Marketing Pdf

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  1. Reminder Reminder You can hear us, but we can’t hear you!!

  2. E E- -Mail Marketing Mail Marketing Presented by: Presented By: Presented By:

  3. The first Email was sent in 1971 by Ray Tomlinson

  4. 4.3 Billion Email accounts 122,500,453,020 Emails are sent every day

  5. Email marketing is directly marketing a commercial message to a group of people to build LOYALTY, TRUST, or BRAND AWARNESS

  6. Content is king Content is king

  7. WHY EMAIL MARKETING ? Why Email Marketing? Why Email Marketing?

  8. WHY WHY EMAIL EMAIL MARKETING? MARKETING? 80% of content marketers use email marketing 55% of companies generate more than 10 percent of sales from Email 42% of businesses say email is one of their most effective lead generation channels 88% of marketers say email marketing is bringing them a positive ROI

  9. Email Email delivers delivers your message message your 90% Email gets delivered to the intended recipient’s inbox 0nly 2% of your Facebook fans see your posts

  10. Email Email drives drives conversions conversions average click-through rate of an email campaign is around 3% average click-through rate from a tweet is around 0.5% 6x

  11. 2 problems with buying an Email list Reason #1 Reason #2 Low open and response rates will yield crappy results and hurt your reputation You’re doing wrong

  12. PERFECT EMAIL MARKETING

  13. Don’t Know What to Write in Your Emails? Promote the benefits of your product. Share a case study. Ask for feedback.

  14. 1 1.Subject .Subject Line 2 2.Sender .Sender Name 3 3.Images .Images Within 4 4.Email .Email Copy Copy 5 5.Call .Call to to Action Line Name Within Action

  15. Subject Subject line line the most important factor for users to open an email 41-50 characters are the most popular among marketers 61-70 characters deliver the highest read rates Curiosity Urgency Exclusivity Testing Different Subject Lines

  16. Sender name - Often, businesses use the company name, brand name, product name, name of a person, - The first email lacks any information about the brand name.. The email gives little encouragement to users to open it.

  17. Images Within Email Number of Images Using Alt Tags Using Different File Formats for Images

  18. Email copy - Write Scannable Copy - Use Headlines - Avoid Spammy Words - Clearly State The Benefits

  19. Call to action -Minimize Number of CTA’s -Make the CTA Visible

  20. 45 45% % of opened opened in of Email Email messages messages are in mobile mobile devices are devices 45%

  21. And tables to compare data

  22. Personalization Segmenting Your Subscribers What to send to people who opened specific messages Why to send based on who clicked certain links What to send to subscribers who haven’t responded to ANY recent message What to give people who provided contact preferences at sign Up

  23. Tools

  24. Sales Clicks Opens Unsubscribes Conversion rate

  25. Contact us:- To find out more or how we can help you better. Address - C-127, 2nd floor, Ozi Gym Building, Phase 8, Industrial Area, Mohali,160062. { Phone no. :- (+91)-8872155107, 9779127768, 8360890672 | E-mail:- hr@northpolewebservice.com

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