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SEO pdf

Search engine optimization (SEO) refers to methods used to increase traffic to a website by increasing its search engine page rank.SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters

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SEO pdf

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Presentation Transcript

  1. What is SEO • SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

  2. Why is it important?  Internet advertising 1H 2006 : $7.9 Billion2  Search ranking more site visitors  Internet users tend not to click through  Depends on webs role in your economic model

  3. Objectives • Increase & Maintain Search Engine Rankings • Increase Organic Search Engine Presence • Increase Number of Visitors through Organic Search Traffic

  4. The SEO Process

  5. Techniques • Website Audit • Keyword Research • On-Page Optimization • Content Writing

  6. SEOOptimizationCategories • Keywords • Keyword selection and keyword-rich text • Crawler • A crawler-friendly site navigation scheme • Links • Link popularity

  7. More Keyword Recommendations Meta tags: use but don’t stuff • <meta name="description" content="Free Web tutorials on HTML, CSS, XML, and XHTML"> Alt tags: use for graphics • <IMG src="star.gif" alt=“star logo"> Content is king • Write good content with relevant and important keywords in mind. Geo Targeting • Add geocentric terms to target local areas Domain Names • Use keywords as part of domain name

  8. Crawler-friendly • Engine spiders are primitive beings • choose simplicity over complexity • Goal • All your web pages seen by crawlers • Google: enter in searchbox “allinurl:utexas.edu”

  9. Link Development Inbound Links Impact PageRank PageRank (Popularity, importance) • Number and quality of links pointing to a website • Measure of usefulness of site

  10. SEO Tools

  11. SERP ( Search Engine Result Page) • A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements

  12. ADVANTAGES OF SEO  Brand Awareness  Increased site usability  ROI  Increased

  13. SEO RANKING FACTOR CONCLUSION

  14. Conclusion: • Want to win in Search Engine Marketing? • Control risk through education, best practices, smart people, and appropriate use of effective technology, not just for tracking but for campaign optimization. • Do you want to be a survivor and a winner in the game of search engine marketing? Learn how the game is played. Campaign efficiency is not optional for search marketers, it is imperative. • If any Question contact with us :Contact us. (+91)-8872155107, 9779127768, 8360890672 Address- C-127, Ozi Gym Building, Phase-8 Industrial Area, Mohali. • E-mail : npolewebservice@gmail.com

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