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Navigating Google's September 2023 Update: A Guide for SMBs & Local Businesses

Dive into Google's September 2023 Update with our PPT guide. Learn how to adapt your local business for success in the ever-evolving digital landscape.

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Navigating Google's September 2023 Update: A Guide for SMBs & Local Businesses

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  1. Navigating Google's September 2023 Update: A Guide for SMBs & Local Businesses 905 669 1708 info@numerounoweb.com

  2. Introduction: In thispresentation, we'lldelveintoGoogle'sSeptember 2023 Update, a significantdevelopmentaimed at improving the quality of searchresults. Google’sSeptember 2023 Helpful Content Update aims to rewardwebsitesthatproducehelpful and informative content for humans, ratherthan content thatisprimarilycreated for rankingwell in search engines. The update wasannounced on September 14, 2023, and took 14 days to roll out. It wascompleted on September 28, 2023.

  3. WhyGoogle's Updates Matter to Your Business? Yourwebsite'svisibility on Google isinfluenced by these updates. Understandingthemis crucial to ensureyour business remains visible to yourtarget audience. Whetheryourwebsiteclimbs or dips in the searchresultsdepends on how wellyour content alignswithGoogle'sevolvingcriteria.

  4. The update includes a number of changes to the Helpful Content System, including: • An enhanced classifier distinguishes content for humans from content for search engines. • An emphasis on third-party content, blocking unrelated or unsupervised content from indexing. • Caution againstfaking updates and freshness. • New guidance on sitewidesignals for the Helpful Content System.

  5. Implications for Businesses: • E.E.A.T. is not just for YMYL websites anymore. Businesses in all niches should focus on demonstrating their expertise and credibility. • Stay relevant with valuable content. Offer unique insights, comprehensive details, and thoughtful evaluations. Refrain from merely duplicating or rephrasing existing information. • Authenticity builds trust. Share stories, customer testimonials, and insights that reflect the uniqueness of your business. • Mobile optimization is non-negotiable. Ensure your website is responsive and easy to use on mobile devices. • Engage, connect, and build a community. Interact with your audience on social media and other online platforms.

  6. Implications for Businesses (Conti.): • Expert review and content quality. Have your content reviewed by industryspecialists to ensureitsaccuracy and credibility. • Mindful management of content and updates.Make changes to your content with the intention of genuinelyenhancingits value. Avoidmaking changes simply to appear "fresh." • Focus on people-first content.Create content thatisprimarily for humans, not just for search engine rankings. • Charting the course ahead. SEO is an ongoingjourney. Stay agile and adaptyourstrategy in line with the evolving digital landscape.

  7. Adapting to Dynamic SearchResults: Withsearch engine results pages (SERPs) constantlyevolving, businesses must adapt and stay agile. SEO is not a set-and-forgetstrategy; it's an ongoingjourney. Regularlyupdatingyourwebsite, monitoring your Google rankings, and adjustingyourstrategyisnecessary to remainresilient and relevant.

  8. Conclusion: In conclusion, Google's algorithm updates present opportunities to refine and enhance your online presence. By adapting to these changes, your business can thrive in the ever-evolving digital landscape.

  9. Numero Uno Web Solutions 3300 Hwy 7, Suite #808 Concord, Ontario L4K 4M3 Canada 905 669 1708 https://www.numerounoweb.com/ info@numerounoweb.com

  10. Thank you

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