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At OLEKSIY NESTERENKO. STARTUP FINANCE we often have to remind our clients that, unfortunately, there is no panacea for poor decision-making and no Excel plug-in will help them in all settings.
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GOOD DECISION MAKING OLEKSIYNESTERENKO STARTUPFINANCE
ATOLEKSIYNESTERENKO.STARTUPFINANCEWEOFTENHAVE TOREMINDOURCLIENTSTHAT,UNFORTUNATELY,THEREIS NOPANACEAFORPOORDECISION-MAKINGANDNOEXCEL PLUG-INWILLHELPTHEMINALLSETTINGS.THEWORLDISA COMPLICATEDPLACE.FORTUNATELY,BEINGAWAREOFTHE COMMONDECISIONTRAPSISTHEMOSTIMPORTANT PROTECTIONONECANHAVE.HOWEVER,PROTECTING YOURSELFWILLALSOREQUIREABITOFWORK.YOUNEEDTO BECONSTANTLYAWAREOFTHETRAPSINTOWHICHYOU MIGHTFALL,ANDWILLWANTTOEXERTABITOFCOGNITIVE EFFORT.FORINSTANCE,OFTENYOUWILLNEEDTOASSESS YOURUNCERTAINTIESANDALWAYSBEAWARETHATYOUR MINDWILLTENDTOMAKETHINGSAPPEARMUCHMORE CERTAINTHANTHEYAREINREALITY.
OLEKSIYNESTERENKO.STARTUPFINANCEOUTLINESTHEKEYTOOLSTHAT WILLHELPYOUINYOURDECISION-MAKING. • DECISION PROCESS VS. DECISION OUTCOME GOODDECISIONSDONOTALWAYSLEADTOGOODOUTCOMES,ANDGOOD OUTCOMESDONOTNECESSARILYIMPLYTHATAGOODPROCESSISUSED. CHANCEALWAYSPLAYSABIGROLE,SOONECANNOTCONFUSEAGOOD DECISIONWITHAGOODOUTCOME.THEBESTHOPEFORAGOODDECISION OUTCOMEISAGOODDECISIONPROCESS(FOCUSONWHATYOUCAN CONTROL!).
•INTUITION DONOTIGNOREINTUITION,BUTBEAWAREOFITSLIMITATIONSANDTRY TOVALIDATEITBYSYSTEMATICANALYSIS,ADDITIONALINFORMATION, ANDADVICE.BESYSTEMATIC:WHATARETHEODDS?WHATISATSTAKE? •DECISIONOBJECTIVES REMEMBERTHATWEDONOTTHINKENOUGHTOWHATWEWANTAND WHY.BYDOINGSO,WEANCHORONTHEAVAILABLEALTERNATIVESAND MISSMANYOPPORTUNITIES.DONOTDECIDEAMONGASETOFGIVEN ALTERNATIVES.INSTEAD,IDENTIFYYOURFUNDAMENTALDECISION OBJECTIVE,ANDTHENGENERATEALTERNATIVESTHATARECONSISTENT WITHIT.ONLYTHENSHOULDYOUDECIDEAMONGALTERNATIVES. FURTHERMORE,ALWAYSUSETHE“WHYISITIMPORTANT?”TESTTO IDENTIFYYOURULTIMATEOBJECTIVES:WHYISTHATOBJECTIVE IMPORTANT?ISITIMPORTANTINANDOFITSELFORONLYASAMEANSTO SOMEOTHERPURPOSE?
• MAXIMIZING VS. SATISFICING CONVENTIONALVIEWSAYSTHATMAXIMIZINGATTEMPTINGTOFIND THEBESTDECISIONALTERNATIVESHOULDBECHOSENOVER SATISFICING(FINDINGADECISIONALTERNATIVETHATIS“GOOD ENOUGH”).YET,ITISNOTALWAYSTHECASE.REMEMBERTHATTHE PERFECTSOLUTIONSELDOMEXISTS,ANDASVOLTAIRESAID,“BETTER ISTHEENEMYOFGOOD.”ESTABLISHASPIRATIONLEVELS--VALUESOF ANATTRIBUTETHATYOUFINDACCEPTABLE--ANDTHENTAKETHE FIRSTALTERNATIVEYOUENCOUNTERWHOSEATTRIBUTEVALUES EXCEEDYOURASPIRATIONLEVELS. OLEKSIYNESTERENKO.STARTUPFINANCE PROVIDESTHENEEDEDFINANCIALANDSTRATEGIC INSIGHTTHATENABLESBUSINESSESTOTHRIVE. CONTACT US LOS ANGELES, CA 90024 +1 (310) 710 4248 INFO@OLEKSIY-NESTERENKO.COM HTTP://WWW.OLEKSIY-NESTERENKO.COM/