20 Keys to Create an Online Store and Get Sales

1. 20KeystoCreateanOnlineStoreandGetSales Moreandmoreentrepreneursaredecidingtocreateanonlinestore.Theyhaveagood business idea and know the many advantages of e-commerce storesover traditional selling.Itisclearthatthemainobjectivewillalwaysbetogetsalesassoonaspossible, butthetechniquesandstrategieschangewhenitcomestosellingonline. Promote the business, find your potential customers and retain them to buy again, are withoutadoubtwithoutwhichyouwillnotbeabletocreateaprofitablebusinessonthe Internet.However,therearenumeroustechniqueswithwhichtogetonlinesales: 20KeystocreateanOnlineStore BattlefortheSEOLongTailkeywords Anybusinessthatisgrowingontheinternetmustbeinthisbattle.Yourwebsitegenerates trafficitisimportantthatitcomesthroughagoodSEOpositioning.Toachievethis,itis absolutely necessary to position your online store with SEO terms “Long Tail” that differentiateyoufromthecompetitionandhelpyouattractpotentialcustomers.Itisaset ofwords(between2and4)thatyoucanpreviouslyanalyzethroughtoolssuchasGoogle Adwordsor Google Trendskeywords. Intuitivenavigation Aswithmostwebsites,anonlinestoremusthaveagoodsearchengineavailable.AndI highlightthe“good”becauseIhaveseenmanypageswithsearchenginesthatinsteadof solving the problem complicate the navigation of the client, and this can be an inconvenience when it comes to getting online sales. It is essential that there is no minimumhindrancebetweentheclientarrivingonthewebsiteandmakingthe purchase.Patiencecannotbeexpectedontheinternet,everythinghastobefluidandfast, oryouwilllosetheopportunity.

2. The Importance ofimages Creatinganonlinestoreisveryfast,butgettingittosellproductsandservicestakesa longtime.Wemustremovethebarrierstoentry,earningthetrustoftheclient.Withouta doubt,oneofthekeysthatwillhelpyouachievethisisthepublishingqualityimages. Trust andfeedback Many entrepreneurs who decide to start their online business fear that someone (usually the competition) may leave negative comments on them on the web. But it is a serious mistakenottogivethechancetocustomerstoreviewwhattheythinkaboutyourproducts or services. In this case, we always recommend accepting negative criticisms, not defend them,andactuallyusingthemtoextractpositiveaspectsoftheonlinestore.Youcanalso includetheoptiontovotefortheproducts. Globalcompetence Whenyoulaunchanonlinebusinessitisveryimportanttothinkofthebusinessfromthe geo-targeting point of view. You need to analyze the competition of the product in the different country markets and then decide whether you want to target those countries for salesornot.Thedecisionwilldependontheaudienceandthedemandfortheproduct.But actuallygoingglobalcanbemoreprofitableinthelongrun. Providevaluebeyondtheprice Think of something that provides tremendous value for the product. Not just that the customersarecompensatedwithaqualityproductfortheprice.Thesaleshouldprovide morethanwhatthey’vepaidfor.Thatvaluewillpullthembacktoyourstoreandyouwill beabletoproducemoreandmoreupsells. Indirectexpenses Theexpensesfortaxesandshippingcostsmustbefiguredoutandmentionedclearly;itis very frustrating for the client when he reaches the last step before making his purchase, thepriceincreases.Whenthathappenstheynormallyleavefeelingtrickedatthepriceand donotreturntoyouronlinestore. Paymentgateway Itisessentialtomakesurethatthereisnovanishingpointandthatthepaymentgateway worksperfectly.Inthissense,analyticstoolssuchasAnalyticsmustbeanessentialtool for your online store, though it is easy to find out where the customers of your page are going andcorrect it.

3. OnlineSecurity Nowadaysmoreandmorecustomersarebuyingonlinebutstillthereisalotofconcern andfearaboutthesecurityofthepaymentgateways.Havingasecuredpaymentgateway willensurethatyourclientsandcustomersdonotfacelossesbecauseofleakingoftheir personal information and credentials. You cannot risk losing customers because of bad paymentgateways. Packaging Sellingonlineisacompletelydifferentthingthantraditionalmarketing.Mereprovidinga qualityproductisnotenough.Youwillalsohavetomakesurethatthepackagingofthe productisgood.Thatisbecausegoodpackagingdesignensuressafetytotheproduct untilitreachestothecustomer.Thequalityofpackagingalsodeliversbrandvalueand helpstocreateagoodreputationforyoure-commercestore. Deliveryterms Thecustomermustknowexactlywhentheproductisgoingtoarrive.Thisinformation mustbeexplicitandensurethatyoukeeptheword. Ordertracking Somelogisticscompaniesofferordertrackingservices.Itisnotessentialbutyouronline storewillbemuchmoreefficientifyouhaveone. Returnpolicy Problemsduringreturningtheproductthemostfrequentcomplaintinanonlinestore.It makes the return more flexible to help overcome resistance to purchase and get more sales. Creating an Online ShoppingFunnel When it comes to promoting an online store there are five essential steps you should always keep in mind: generate traffic, capture records, satisfy the desires, create buyers andbuildcustomerloyalty.Thelaststepisperhapsthemostimportant,inanonlinestore thecostofattractingcustomersistoohighfora“repurchase”tooccur,therefore,devote allyoureffortstogetloyalcustomersandtakecare! Loyaltytothecustomerthroughbranding Therearethreekeystogeneratetrafficonyourwebsiteandgetloyalcustomers:search engines(SEOandSEM,positioning),blogandsocialnetworks(essentialinanyonline

4. business)andDisplayads(highlysegmented).Utilizingallofthesewillboostyour business. CaptureLeads Yourpagemaybegeneratingalotoftraffic,butifyoudonotgetleads(avisitor’sname andemailtokeepthecontact)itisofnouse.Whenitcomestogettingleads,thecontests or Facebookapplicationsareveryimportant(actionsthroughwhichusersprovideuswith theirmail).Togetsaleswiththeseleadsyouwillneedagoodemailmarketingstrategy. Interestimprovement Youwillhavetoarouseinterestinyoure-commercewebsitethroughsocialnetworksand buzzmarketing,forexample.Buzzmarketing (orwordofmouthmarketing)consistsingettingpeopletoalwaystalkaboutyourbrand, generateconversationabouttheproductsorservicesyouronlinestoreoffers. Useadvertisingplatformstoincreasesales Some of the techniques to create buyers in an online store are the affiliation plans (banners in affiliate networks to which we will pay per click or for some type of conversion),retargeting(pursuingcookies)andM-Commerce(anyonlinestoremustbe cross-platform,infact,onlinepurchasesthroughmobileareincreasing). Monitoring To achieve sales with the online store you have to make loyal customers, and web analyticsisessentialforcheckingwebloyalty.Anonlinebusinesscannotexistunless actionsareconstantlyanalyzedanderrorsarecorrected.Inaphysicalstore,itismuch easiertoobserveeverymovementmadebycustomers,anddrawconclusions.Butine- commerce,itisnecessarytoanalyzetheactionsandconversions. Hirethebestdigitalmarketingagencytocreateaself-managed onlinestore NowadaysthemostrecommendablethingistocreateanonlinestorewithWordPressthat is easy to manage by the owner. A professional specialized and experienced in the creationofthistypeofbusinesscanguaranteethesuccessofyoure-commercestore. What are we upto? Oliocreativedigitalagencybuildsexcellente-commercestoresforbusinesspeoplewho wanttosellamazingproductsacquireagoodpositionintheonlinemarket.Wehavea dedicatedSEOteamwhocontinuouslyfocusesonimprovingtheonlinepresenceofyour

5. e-commercestoreandhelpinmaintainingahigherpositioninthesearchengines.Create anonlinestorewithustoday!