Great Ways to Enhance Mobile App Security

1. Great Ways to Enhance Mobile AppSecurity Mobile apps are where all the happening is! Given the tremendous popularity of smartphones, cheap data accessibility and increased digital literacy; it requires no introduction that mobile is the new medium for aligning a company with its business imperatives. Brands want to connect with their customers and these customers are spending most of their time on smartphones so brands know if they can invade smartphone and attract their audiences’ attention with an aim to influence their purchasing decision, their objective is served. But how to reach out to their audiences? Traditional medium of communication does not necessarily have a mobile space, use of the advanced technologies such as machine learning, AI, natural language processing etc require high-end skills while personalized communication techniques cannot always guarantee mobile outreach. That’s when brands can leverage on the unlimited potential of applications. A smartphone is populated with Mobile apps. There’s an app to greet you good morning, there’s an app to predict driving direction, there’s an app to suggest you of great shopping discounts at your nearest store and then there’s an app that can relieve you of excess work load by allowing you vent your anger on your boss using games. So, although smartphones are propelling today’s consumer behavior; the content inside them i.e., apps are the real game makers. That’s why brands are spending more money and effort

2. into developing Mobile application . to connect and collaborate with their targeted audience. Apps work, and they are the face of new marketing norms. But, how secured are the apps that we all use every day without casting any doubt on their authenticity? Here are a few stats to alarm of you the grim danger unsecured app ecosystem poses – • All of the top 100 paid Android apps on Google Play Store had been hacked • 73 percent of the most popular free apps on Google Play Store had been hacked • 56 percent of the top paid iOS apps on Apple Store had been hacked • 53 percent of the most popular free iOS apps on Apple Store had been hacked

3. Did you know? • Hackers could inject malware into apps to access sophisticated data, store keystrokes, and steal screen lock passcodes • Tamper with your app to develop a spoof app malware • Steal user data for identity theft • Compromise your backend network using your IP So, as a company, you need to protect your branding and make sure that the application that you develop work according to your context and that you have layered it with utmost security protection. A weak application invites hackers and bad hackers spoil your business.

4. Here’s what you can do in order to keep your application secured • Stay updated about the common application attack The first and foremost thing that you need to do in order to enhance your mobile application security is to stay updated about the kind of attacks that can damage your data. The mobile security landscape today has various research papers and articles that keep you updated the most vulnerable areas of mobile application security. Make sure to keep on learning about them. • Make sure to keep your data encrypted The next very important thing that you need to do I order to protect your data from any kind of cyber attack is keep it encrypted. There are many robust tools available in market that can help in securing your data by encrypting it in safe codes. Securing your data through encryption ensures that your private data cannot be attacked by any malicious attacks. • Keep a check on application security certification Before you install any application in your mobile make sure that it has all the necessary and the latest security certification to promise you an authentic security for all your data. By

5. reading all the terms and conditions carefully you can actually decrease the chances of getting your data crashed. It also ensures best of mobile integrity. • Always ensure to use updated versions of the mobile applications Last but obviously not the least; keep your application updated to have best level of security protection for all your data. Also, make sure that all your mobile application compiles with the latest updates . And remember, even your mobile operating system releases regular application updates from time to time to give your mobile data best ever security and protection. Other than these, there are many other things, which you should practically think and work on in order to avoid issues with the security of your application. • Secure the code • Secure the device by identifying compromised and Vulnerable Run-Time Environment • Review Case Studies from Large Organizations • Check and test security training Today, the small screen of mobiles bring along lot of many features rather than just texting and calling. With so many mobile applications that help us in our daily routine works it is very

6. important to keep our private data safe and secure. Moreover, for this the above-mentioned ways can be used by anyone to safeguard our all crucial data. Conclusion In order to design, develop and maintain a good app, you need to pay very attentive consideration and for that you should almost always choose the services of a good application development company . With years of experience, and helping clients solve crucial business challenges with state of the art applications, OMSOFTWARE is counted as one of the top IT services company with a significant presence in the app development domain. Sources : Technofaq

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