Best Digital Marketing Training Institute in Faridabad - OneTick CDC

1. Digital Marketing Plan and Strategy www.onetickcdc.com

2. What is Digital Marketing? Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

3. Why is Digital Marketing so important to businesses ? Digital marketing helps brands reach their target audience and promote their product or service. While that’s the goal of a traditional marketing campaign too, digital marketing allows brands to target a more specific or niche audience. Connecting with customers digitally helps build a wider audience that trusts your brand. It’s particularly useful for small businesses, which can easily leverage digital marketing tactics without the help of a marketing department or agency.

4. How Do Businesses Use Digital Marketing? Search engine optimisation (SEO): This type of digital marketing uses the search engine to promote a product or service. 1 Content marketing: This digital marketing strategy uses content to reach its target audience. 2 Social media marketing (SMM): When companies use social media to promote their products or services, it is called SMM. 3

5. Pay-per-click marketing (PPC): In this type of marketing, the companies use the search engine to generate traffic. 4 Affiliate marketing: It is when companies offer their websites as ad space for other brands’ advertising. 5 Native Advertising: Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be "native" — Facebook advertising and Instagram advertising, for example. 6

6. Email Marketing: Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. 7 Online PR: Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content- based websites. It's much like traditional PR but in the online space. 8 Inbound Marketing: Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey. 9

7. Benefits of Digital Marketing Course from OneTick CDC: 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. You will be provided a free Demo class Lifetime Career support and unlimited doubt sessions 100% job assistance 20 modules and 5 certificates Interview preparation Personality Development Program Online and Offline classes Work on live projects 3 month’s internship is available here Help you to earn money online

8. Thank You ! www.onetickcdc.com (+91) 8708963722 , (+91) 7827285415 onetickcdc@gmail.com Sector 11, Faridabad,E-1/74, Near YMCA University Street, Back Gate, Faridabad, Haryana 121006