12 Essential Tips to picking website colour theme-converted

1. 12EssentialTipstopicking website colourtheme

2. Why is picking the right colour themeimportant? The website’s colour will forever be ingrained in the minds of customers, as visual themes have more impact than the site’s content. This colour theme will become your identity over course much like Coca Cola’s bubbly red or the classic purple of Cadburys. When you visualise these brands you immediately associate the colour with them. This is how impressionable the customers’ mindsare. From the onset, it is important to pick a suitable colour theme that will go every- where on your website, as well as any branding, packaging and other goodies. Let’s find out how successful brands are in picking the right colours for theirsites.

3. Correlating colour toemotions Each colour invokes a specific reaction or emotion in the viewers. You need to know what kind of emotional response your brand wants to create in the customers. This willbecomethebaseofyourbroadpaletteselection.Followingareeachofthe common colours and the emotions theyentail.

4. What is your target demographic? After deciding what kind of emotions you want to create, you need to know who your target audi- ence is and what their preferences are. A colour that is to the liking of young adults may not be ap- pealing to the previousgeneration. You need to choose the primary colour of your website to be that which is the most appealing to your majority audience. E.g: If you are selling organic products aimed at environmentally conscious people, earthy shades of green and brown would be your bestbet.

5. Gender-based colourselection Although people are trying hard to fight against the colour bias among genders, we are still prey to the colour norms forced on us for generations. There is no harm in playing this to your strength. Whether it is genetic or hasbeenbredintoourconsciousness,eachgenderdoeshavedistinctcolourpreferences.Ifyourmajorityaudi- ence is of a particular gender then you should choose the colour that appeals most tothem.

6. With age comeswisdom Whetherwisdomcomeswithageornot,ourcolourpreferencescertainlychangeasweage.Childrenaregener- allyattractedtobrighter,boldercolours,whileadultsareattractedtothemorematureandsobercolours,andin- creasingly so with age. If you cater to specific age groups then the colour choice must reflect theirpreferences, for maximum brandvisibility.

7. Get helponline When things are at a stalemate, then there is always help to be found online. You can take quizzes and surveys online to find the perfect colour for you. The platform gathers data from you regarding your brand intentions, customer demographics and other relevant information. Using AI the platform then re- turns results on what the best colour choices are for yoursite.

8. Don’t let personal bias influence yourchoice There are way too many companies that make the mistake of choosing the favourite colour of the decision-maker. We understand that the company is like your child and you want to dress it up to your preference, but you have to do what’s best for thewebsite. Never dilute the brand aesthetic over person- alpreferences.

9. Fix the number ofcolours There is nothing that says you have to choose only one colour. You can use a combination of complementary colours. But unless you are going for a multi-coloured theme, you might want to stick to a safe three colours. These co- lours should be used in an aesthetic ratio, which is usually 60:30:10. This way the colours create the perfect visualhierarchy.

10. Choose the colours With the above inputs, you would have nar- rowed down the final colours you want to use. Like we mentioned before, make sure the co- lours compliment each other without looking forced. The colours must create enough visual contrast that your text, images, and white space are perfectly balanced and dis- tinct from eachother.

11. Look up the colours on the colourwheel Not everyone is as creative and good with co- lours. So if the primary colour is chosen and it comes to you to select the others, the colour wheel would be of immense help. It can point out the basic complementary co- lours and analogous colours that go well with your primary colour. You can also check for different shades with a comprehensive colourwheel.

12. Use tools to check your colourchoices We are not talking about high-end technology. You can use even basic ones like procreate, adobe Photoshop or even Autodesk Sketch to see how well your colours go together. It is important to create a comfortable viewing ex- perience for your customers, and getting the feel of the colours before going into the design phase, ensures quickprogress.

13. Indulge in competitoranalysis Not everyone is as creative and good with co- lours. So if the primary colour is chosen and it comes to you to select the others, the colour wheel would be of immense help. It can point out the basic complementary co- lours and analogous colours that go well with your primary colour. You can also check for different shades with a comprehensive colourwheel.

14. Do a little A/Banalysis It might be a little difficult to commit yourself to the first colour theme you decide on. You can ask the web designer to come up with a few variations using each colour theme that was shortlisted. Float this amongcolleagues, friends, and family and get theiropinions. You can even ask your potential customer pool to choose which they prefer using a pre-launchsurvey.

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