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Different Types of Google Ads PDF

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Different Types of Google Ads PDF

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  1. Follow us TYPES OF GOOGLE ADS CAMPINGS +91 9611361147 www.nidmindia.com

  2. GOOGLE ADS CAMPAIGNS 01 02 03 04 05 06 07 SEARCH NETWORK CAMPAIGNS DISPLAY NETWORK CAMPAIGNS VIDEO CAMPAIGNS SHOPPING CAMPAIGNS APP CAMPAIGNS DISCOVERY CAMPAIGNS SMART CAMPAIGNS

  3. SEARCH NETWORK CAMPAIGNS These campaigns display text ads on Google search results pages when users search for relevant keywords.

  4. SEARCH NETWORK CAMPAIGNS Advertisers bid on keywords to trigger their ads, and they only pay when someone clicks on their ad (pay-per-click or PPC). Search Network campaigns are ideal for capturing high-intent users actively searching for specific products or services.

  5. Display Network Campaigns Display Network campaigns place image or text ads on a vast network of websites, mobile apps, and video platforms partnered with Google.

  6. Display Network Campaigns Advertisers can target specific audiences or demographics and pay on a cost-per-click (CPC) or cost-per-thousand- impressions (CPM) basis. Display Network campaigns are suitable for building brand awareness and reaching a broader audience.

  7. Video Campaigns Video campaigns allow advertisers to display video ads on YouTube and other Google Display Network partner sites. These campaigns can help businesses engage users through video content and target specific demographics, interests, or placements.

  8. Shopping Campaigns Shopping campaigns enable e-commerce businesses to promote their products by displaying product listings (including images, prices, and merchant information) directly on Google search results. Advertisers upload their product data to create shopping ads, which are automatically generated based on user search queries and bidding strategies.

  9. App Campaigns App campaigns are designed to promote mobile applications across various Google platforms, including Search, Display, YouTube, and Google Play.

  10. App Campaigns Advertisers can define goals such as app installations, in-app actions, or user engagement, and Google uses machine learning to optimize the ads and deliver them to users most likely to engage with the app.

  11. Discovery Campaigns Discovery campaigns allow advertisers to reach users across multiple Google surfaces, including the YouTube Home and Watch Next feeds, Gmail promotions tab, and the Discover feed in the Google app. Everest Cantu Ceo Of Ingoude Company Drew Holloway Ceo Of Ingoude Company Ceo Of Ingoude Company

  12. Discovery Campaigns These campaigns use automated targeting to display visually rich and personalized ads to users based on their interests.

  13. Smart Campaigns Smart campaigns are designed for small businesses or advertisers with minimal time or expertise to manage their advertising campaigns.

  14. Smart Campaigns They utilize machine learning to automate campaign management, ad creation, and targeting, making it easier for advertisers to reach their goals across the Google Search Network, Display Network, and YouTube.

  15. NATIONAL INSTITUTE OF DIGITAL MARKETING www.nidmindia.com +91 9611361147

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