Facebook Updates You Must Know

2. Content • Introduction • Monthly Facebook Updates • January: Facebook News Feed algorithm change • February: Improved Privacy and Data Protection For Users • March: Introduce Video Chats in Messenger Lite • April: Make Ads More Transparent • May: Video Foremost Usage • June: Launched E-Commerce Review Tools

3. July: Testing Is Done On Subscription Group • July: Testing Is Done On Subscription Group • August: New Creative Tools Are Added • September: Security Update • October: Facebook Login Update • November: Facebook Privacy and Ads • December: Launched Augmented Reality Ads • Reference

4. Introduction • Social media platform like Facebook is rapidly growing the number of users, simultaneously increase with its intrinsic functionality, and the advertisements become a major part of this platform. It helps many brand name, the businessman in an immense ways to accomplish their goal, generate victorious ads and to attain more traffic to their website for promotion. • With the surplus of ads, you can utterly see these ads throughout the social media platform in the form of videos, posts, and also in messenger. In today's Facebook with the requirement of ads, becoming prerequisite to receiving a set of new updates and improvements.

5. Monthly Facebook Updates of 2018

6. January: Facebook News Feed algorithm change • In the next following months, Facebook gives preference to the post that creates gleam conversations and notable communication between the audience. • These reforms will generate a notable effect on Facebook pages, advertisements, and marketers as it becomes more challenging to relinquish your perfect audiences and their recognition. • The impression will deviate from page to page, depending on diverse factors, like the type of content they produce and how the audience communicate with it.

7. February: Improved Privacy and Data Protection For Users • Facebook User privacy setting has grown the opportunistic topic for Facebook in the year 2018 • Each month we noticed, there are some leads are practiced to guard users data. • Still, it reshaped some targeting alternatives normally accessible to advertisers, it’s worth keeping in mind that the more trust there is in the platform the better it will be for advertisers (and customers alike) in the long term.

8. March: Introduce Video Chats in Messenger Lite • On 7 March, 2018 Facebook introduce video chat in Messenger Lite to thrilled the users. • It is introduce for Android users which offers core features of the app. • Moreover, it provides an opportunity for everyone to stay united with their friends, family, pretty well with passive internet connections. • A number of licensing deals in the year 2018 has virtually eliminated advertisement brushoff due to music copyright issues.

9. April: Make Ads More Transparent • With the intention of increasing clearness, Facebook is examining a feature that allows users to see all of the ads business is running on their Page, even if they’re not in the ad’s audience. • It was intended to help protect users with political ads in particular, but it could end up applying to all ads and Pages. • This is already being examined in Canada where users can see all ads a page has run, not just political ads. • Feedback so far away from the least, it doesn’t appear to have any better influence for either advertisers or users.

10. May: Video Foremost Usage • In addition to the recent updates for Facebook Live and Video Retention Metrics, Facebook has also released an updated guide to video best practices and even included a few thought-provoking questions to ask. • Design content that is feasible to drive discussion. • Look firmly at engagement around each video. • Encourage your social team to communicate directly with your audience. • In the year of 2018 has seen new video optimization options for advertisers, namely optimizing for 10-second video views

11. June: Launched E-Commerce Review Tools • Facebook has recently started an ecommerce review tool inside the Recent Ads Activity dashboard. • Where users can give feedback on products that are being advertised on Facebook. By clicking the “Leave Feedback” button users will be asked to complete a brief questionnaire to tell Facebook about their experience. • Negative replies will be shared directly with the advertisers, providing them an opportunity to do corrections if needed.

12. July: Testing Is Done On Subscription Group • Facebook is currently testing a new paid subscription group model that will give admins the ability to create subscriber-only subgroups that grant members access (and exclusive content) for a monthly fee. • Social media has always relied on user-generated content but this comes with a downside. • Facebook is testing a number of initiatives to reward content creators, it works well for YouTube so expect to see more of it on Facebook in 2019. • If content is being given away from free there is no incentive to produce high-quality engaging content.

13. August: New Creative Tools Are Added • In Facebook, the ads manager mobile app now lets users to edit their photos in which we can do cropping, adding filters, stickers, logos, etc. • It is used to speed up the process significantly and reduce the number of tools. • There are lot of handy text tools which allows you to add text, image and then immediately check to make sure it isn’t violating the 20% rule. • Facebook provides a lot of powerful optimization options for ad campaigns but for small businesses the pain point has always been creating the ads in the first place

14. September: Security Update • On 25 September, 2018 fixed the vulnerability and informed law enforcement. • Reset the access tokens of the almost 50 million accounts we know were affected to protect their security. We’re also taking the precautionary step of resetting access tokens for another 40 million accounts. • As a result, around 90 million people will now have to log back in to Facebook, or any of their apps that use Facebook Login. • Facebook temporarily turning off the “View As” feature while we conduct a thorough security review.

15. October: Facebook Login Update • Facebook continuously tries to provide an update on the security attacks. • Facebook analysed their logs for all third-party apps installed or logged in during the attack. • That study has so far found no evidence that the attackers accessed any apps using Facebook Login.

16. November: Facebook Privacy and Ads • Facebook does not listen to, view or keep the contents of your Portal video calls. This means nothing you say on a Portal video call is accessed by Facebook or used for advertising. • Over $1 Billion has been raised for non-profit and personal causes via Facebook’s donation option and yet it has been a relatively minor part of Facebook up until recently.

17. December: Launched Augmented Reality Ads • Augmented Reality ads on Facebook let shoppers try various outcomes from their Newsfeeds. • These ads will appear on the side of the page with a " Tap to try it on " option.   • With the help of these ads, brands are able to create a fair and rooted relationship with the audience by socializing with them, visualize and experience different products in the Facebook platform.

18. Reference https://socinator.com/general/11-facebook-updates-thatll-save-your-time-and-money-in-2019/