350 likes | 543 Views
Are Your Retailers Wired?. Your Host: Jeff Wakefield, Director of Marketing V x Solutions Wireless Positioning: Dave Talach, Director of Product Marketing Software Support for Wireless Terminals: Marco Mabante, Vice President Compliance NURIT 8000 Retail Applications:
E N D
Are Your Retailers Wired? Your Host: Jeff Wakefield, Director of Marketing Vx Solutions Wireless Positioning: Dave Talach, Director of Product Marketing Software Support for Wireless Terminals: Marco Mabante, Vice President Compliance NURIT 8000 Retail Applications: Guy Gotlieb, Product Manager
Are Your Retailers Wired? Objectives • Understand The Benefits of Wireless Terminals for Retailers • Understand VeriFone Wireless Terminal Positioning • Understand How The Software Products Will Support Wireless • Understand the Nurit 8000 Terminal Features • Understand Nurit 8000 Retail Applications • Be Prepared to Discuss Wireless Applications with Your Customers • Wireless Solutions Will Be Released During 2007 • More Details Will Follow About Those Solutions • Provide Marketing With Feedback About What Retailers Want • There Will Be A Test At The End Of The Presentation
Agenda • Vx 570, Vx 610 & Vx 670 Overview • When to Use Which Product • BlueTooth, WiFi, GPRS & CDMA
Host POS Shared Access Internet Business Web/Email Mobile POS Marketing – Value Proposition Merchant POS Benefits: • “Cost saving” • Lower cost communications • Share access with non-POS devices • Phone line replacement • Reduced Total Cost of Ownership • “Speed of service” • 2-4 second transactions • Improved customer service • Eliminate need for offline floor limits • “Enhanced portability” • Improved coverage • Lower cost of service • Lower initial hardware cost • Increased card acceptance
Segmentation: When to Sell What Pay atthe Table Homeshopping “parties” Taxi/Limo Hand Held Transportable Home Services(delivery, repair) Retail Line Busting Hotel/Event (“line busting”) Retail Mall Carts/Kiosks Concessions(in-seatservice) Flea Market Concessions (countertop) Parking General Retail QSR Fixed Mall Stores
Fixed: Vx 570 Specifications VX Solutions Traits • 32-bit ARM 9 processor (200 MHz) • PCI approved internal PIN pad • ATM style user interface • 14.4kbps high-speed modem or Ethernet/dial • Triple track MSR • Fast 18 lines per second printer, clam shell loading • 8 x 21 graphics display
Fixed: Vx 570 Packs a Punch! • Enhanced performance • Faster processor, Faster printer • Standard high speed modem • Enhanced security • VeriFone Flexible secure scripts • New Applications • Larger memory (starts at 6M, option for more) • USB port • Future proof design • Modular communications and SAMs • Ethernet, Wireless • Extra USB port • 3 peripheral ports • Optional oversize paper roll • Less time spent changing paper rolls • New look and feel • Larger, white, easy to read display • Improved paper open latch • Enhanced ergonomics on card swipes
Transportable: Vx 610 Overview “Portable Powerhouse” • Transportable/portable • Dependable and familiar • Performance-oriented • High speed 200 Mhz ARM9 processor • High speed printer (18 lines / sec) • Long lasting (Omni 3750) paper roll • Long lasting Li-Ion battery • 7.2V, 1800mAh • ~200+ of transactions • All in one design (telco,charger, serial) • Breadth of technology • GPRS, CDMA, Wi-Fi, Offline • Modular future proof design
Transportable: Vx 610 Summary • Reliability, Dependability, & Trust • Quality & Performance • Long Lasting Battery • Ask battery type & capacity, NOT # of transactions • High Performance RF (Radio Frequency) • External vs. Internal (Form vs. Function) • All-in-one design • Integrated Charging, Battery Back-up • Modularity • Future-Proof Investment • Easy to Train/Support • Application, Documentation, Knowledge re-use • Sales/Development for 60+ countries Argentina, Australia, Bermuda, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Dominican Republic, Ecuador, Egypt, Finland, France, Greece, Guatemala, Hong Kong, Iceland, Indonesia, Ireland, Israel, Jamaica, Jordan, Kuwait, Latvia, Malaysia, Mexico, Nigeria, New Zealand, Panama, Peru, Philippines, Poland, Puerto Rico, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, Sri Lanka, Switzerland, Thailand, Turkey, UK, U.A. Emirates, USA, Venezuela, Yemen
Handheld: Vx 670 Overview Unique Selling Propositions: • Form Factor (Size) • Usability (MaxUI) • Spill Resistance • Secondary: • Verix V O/S • Style & Ergonomics • Advanced Security • POS Integration • Advanced Security • Consumer Friendly UI
Handheld: MAX UIFeature Industry’s largest user-interface on the smallest form-factor Large Display SMALLEST FORM-FACTOR Large Keypad
ARM 9, 200mhz, Verix V 6MB Memory (2 + 4) CommServer, UCL, TCP\IP, IPDL … VeriCenter Enabled LAN / WAN Comm. Options WiFi – supports WPA – PSK GPRS (Future) Technical Specifications/Comparison • Vertical MSR, Front Insert Smartcard • Removable Battery • 1200 or 1800mAh options • 128 X 128 Display, White Backlighting • Backwards Compatibility Mode (BCM) • ATM Style User Interface, Backlit Keys • Lightest & Smallest Integrated M-POS
Local Area Network (LAN) Metropolitan Area Network (MAN) Bandwidth (Mb/s) 4G 100 WIMAX 10 WI-FI Wide Area Network (WAN) 1 3G - EDGE/WCDMA/CDMA2000 1x EV 2.5G - GPRS/CDMA2000 1X 0.1 2G - GSM/CDMA/TDMA Bluetooth 0.01 0.01 0.1 1 10 100 Personal Area Network (PAN) Mobility (Km) Wireless Technologies
Wireless PAN Wireless LAN Wireless Metro Area Network Cellular 0.01 0.1 1.0 10 100 1,000 Data Rate (measured in Mbit/sec) Technology: Strategy Wireless is part of the Enhanced Communication Portfolio: • Proven IP native technologies • Leveraging broadband/wired investment • Consolidation of back-end systems (wireless & wired) • Extending customer’s portfolio's via application re-use • Better time to market, optimized development resources Bluetooth Ultrawideband Wi-Fi 802.11 IP Native 802.16 2G/2.5G/3G
CommServer • Insulates applications from specific networking protocols/devices • Provides diagnostic and network management functions through intuitive user interface • Optimizes memory footprint through shared libraries • Allows for concurrent application sessions
Software Support for Wireless Terminals • Agenda: • PCCharge Wireless Support • IPCharge Wireless Support • RiTA Wireless Support • RiTA Pass Through Messaging
In-Store Network Processor WPA WiFi Security Vx 670 WiFi PCCharge Wireless Support • Sidewalk & Flea Market Sales • Event Concessions like Golf Tournaments & Fairs
SSL Security Delivery Driver Corporate Office Vx670 GPRS Processor Store Location Vx 670 WiFi WPA WiFi Security RiTA Wireless Support
SSL Security Delivery Driver Corporate Office Accounting Vx670 GPRS CRM Store Location POS Delivery Pass Through Routing Table Vx 670 WiFi WPA WiFi Security RiTA Pass Through Messaging
SSL Security Delivery Driver PCI DSS Approved Vx670 GPRS Processor Store Location Vx 670 WiFi WPA WiFi Security IPCharge Wireless Support
NURIT 8000 Retail Applications • Agenda: • NURIT 8000 Overview • Applications and Solution Examples • Queue Busting • Summary
NURIT 8000 Overview • One of the most successful mobile terminals • Strong US Market-Share & Success • In the market since the beginning of 2002 • Close to 400,000 devices sold worldwide • Implemented in diverse vertical projects • Mobile merchants • Various retail segments • Lottery • Wholesale delivery • Petrol stations • Taxi services
What makes NURIT 8000 a success • Break-through design (2002) • Large, backlit graphical display • Touchscreen and stylus • For drop down menus and forms • “Virtual keyboard” for text insertion • “Windows-like” GUI • Built-in radio for long and short range wireless (GSM/GPRS, CDMA, WiFi) • Strong rechargeable batteries • Secure TCP/IP for integration • External barcode support • Large removable SD/MMC memory • Durability
Examples: Fili Puan Solution • Complete solution developed by Lipman Turkey for Betek, Turkey’s largest paint store chain • Includes terminal application, loyalty scheme, back office managed service, and card deployment • Uses an external barcode reader to scan items • Over 6000 wireless and desktop terminals supplied • Significantly contributed to the customer’s revenue growth
+ Painter’s card and barcode of the paint tub read by the NURIT 8000 Painter (cardholder) comes to merchant Loyalty points saved in back offıce database For every purchase, loyalty points are stored in the database LoyaltyPoints Gift Purchase System sends SMS to painter Examples: Betek Loyalty & CRM Project
Betek Loyalty System Work Flow Merchant Filli Boya DataBase Call Center GSM / GPRS Network Sale Point Checking Stock Checking IP GPRS QUAD Concentrator GSM Operator Backbone TCP / IP
Examples:Mobile ECR Application • Uses the same application as the desktop integrated ECR • Enables mobile merchants to meet tax regulations (IRS, VAT) in temporary locations such as fairs and bazaars • Provides extra retail modules: • Loyalty schemes • Special offers • Can use external barcode reader for inventory control applications
Examples: Stocktaking Application • Used for counting inventory • Terminals usually rented for short term (end of fiscal period) • Barcode used to scan goods • Use batch upload/downloads with back office • Used by variety of SMB retailers (clothing, books, etc.) • Replaces expensive data collection devices
Examples: Mobile Technician Application • For technicians and service personal visiting customers • Main application modules: • Service calls and customers • Pricing, spare parts, accessories and insurance • Inventory • Payment transactions • Variety of reports • Connects to SAP back office via GPRS (for online queries or FTP) • Barcode used to scan goods • Used by the largest home appliance provider in Israel
Connectivity to other systems • Need to transfer data from NURIT 8000 to a back office system and vice versa • PLUs, prices, special offering, customer information, etc. • NOS provides built-in support for • FTP over TCP/IP – typically twice per working day • SSL for secure transaction sessions • HTTP or HTTPS for online queries • Application controls protocol usage and formats • Flexible connectivity is easy to implement
What is Queue Busting? • A solution designed to reduce customer’s queue time • Ideal in peak hours or seasons (weekends, holidays, etc.) • One of the ‘hottest’ trends in mobile retail world • Technology has dramatically improved in the past few years • Highly acceptable by customers • Very good ROI for retailers • Combines mobile POS and barcode scanner • In most solutions the actual payment is still handled by the fixed POS • Fixed POS accepts all types of payment • Security reasons – general lack of PED approval
Can we offer Queue Busting solutions? • In principle, the answer is yes: • We can run POS/ECR applications • We can use barcode • We can connect to other systems • We can provide full payment solutions • However: • Most solutions run on other OS (mainly Win CE): • Huge variety of applications already exist • Easier to provide same UI as the fixed checkout POS • Large color display is usually needed • Integrated barcode scanner is preferred over external • Ruggedness is needed in some cases
Nurit 8000 Summary • NURIT 8000 is highly suitable for a large variety of solutions (retail and others) • We can offer both payment and non-payment applications • Important to understand platform’s benefits and limitations • Good combination of H/W and S/W with competitive pricing • We should try to avoid ‘overloading’ (we don’t have full PDA capabilities) • Our solutions are probably more suited to SMB than Tier I
$4,500 $4,000 $0 $100 $300 $1,000 $1,500 $1,600 $1,800 $600 $2,100 $2,500 $3,000 $3,600 $3,100 $3,300 Wireless Jeopardy Abbreviations Numbers Applications Metropolitan Area Network MAN $100 8000 $100 Model of Nurit Wireless Terminal $100 Mobile Technician Used by largest Home Appliance Retailer in Israel $200 Payment Card Industry PCI $200 200 Speed of ARM 9 Processor One of Hottest Retail Trends QueueBusting $200 Wireless Fidelity WiFi $300 128 x 128 Vx 670 Display Size $300 $300 WIN CE Used by Most Queue Busting Solutions WPA WiFi Protected Access $400 802.11 $400 WiFi Specification Used instead of Data Collection Terminals Stocktaking $400 $500 GPRS General Packet Radio Service Number of Nurit 8000’s Sold 400,000 $500 $500 Filli Paun Loyalty Solution for Paint Store Chain
Are your retailers wired? • There are four wireless terminals to choose from • Vx 570, Vx 610, Vx 670 & nurit 8000 • Each have their strengths and best applications • Our software products will support wireless terminals • More information will be available at NRF • Linebusting is a highly requested retail application • Learn more about what your customers need