The State and Regional Development Strategy

1. Regional Strategic | Plans October, 2002 The State and Regional Development Strategy Eric Rinehart, Economic Development Solutions, inc. A project of the Illinois Department of Commerce & Community Affairs In partnership with Center for Governmental Studies, Northern Illinois University #20-OSC

2. Presentation Outcomes • Describe: University/State Agency Partnership • Describe: Regional Strategic Planning • Positive Analysis [System Oriented Modeling] • Normative Analysis [Goal/Issue Oriented Planning] • Instrumental Analysis [Concurrent Decision-Making] • Summative Evaluation [Qualitative/Quantitative] • Describe: 10 Innovative Planning Techniques • Valuable but seldom used planning tools

3. Analysis PEST SWOT Assessment Issue Identification Vision Set Vision(s) Goals/Objectives Select Strategies Action Plan Assign Response Craft Work Plan Allocate Resources Evaluation Inputs, Processes, Outputs Traditional ApproachStrategic Planning for Companies

4. Positive Plan to Plan Customer Segments/Values Environmental Scan Normative Situation Analysis Alternative Futures Content Analysis Portfolio Analysis Instrumental Strategy Identification Formative Evaluation/Decisions Performance Planning Issue Management Summative Input, Process, Output, Outcomes Policy Analysis ApproachStrategic Planning for Communities

5. 1999 PLAN TO PLAN OUR KEY GOALS • Focus on identifying/addressing regional issues • Develop a model planning process/planning documents • Build the development capacity of Illinois communities

6. Required Plan Elements: • Major Participants • Consult with local officials/organizations • Work with other state entities. • Key Steps • Identify improvement characteristics • Recommend growth goals • Recommend administrative action

7. Regions defined by Labor Markets

8. University Partners • Center for Governmental Studies - Northern Illinois University   • Center for Urban Economic Development - University of Illinois at Chicago • Institute for Public Affairs - University of Illinois at Springfield   • Ctr. for Organizational Research & Development - Southern Illinois University at Edwardsville • Office of Economic and Regional Development - Southern Illinois University at Carbondale • Illinois Institute for Rural Affairs, - Western Illinois University

9. 2000 POSITIVE ANALYSIS Environmental Scan Plan to Plan Regional Conditions Customer Segmentation Positive Analysis; What is

10. #1 Customer Segmentation [Values Clarification] • Started off with Interest Groupings … • Local Governments • Small Business • Community Organizations • Development Organizations • …Which defined the Scope of Planning • Political Arena … Public Facilities • Economic Arena … Business Vitality • Sociological Arena … Community Conditions • Institutional Arena … Marketplace Institutions

11. Environmental Scan [The New Economy] #2 • Competitive Advantage Structure • Resource-Based; Capital-Based; Technology-Based • Trends [in Economic Behaviors][Paden 72] • Supply, Demand, Production, Adjustment • Current Economic Performance • Industrial & Employment Dynamics Substitute for PEST Analysis

12. Regional Situation AnalysisOrganized/Delivered by University Partners • Review of Current Strategies • Review of Existing Regional Plans • Review of State Agency Programs • Region Characteristics • Population Profiles • Employment Profiles • Industrial Profiles

13. NORMATIVE ANALYSIS [ALTERNATIVE FUTURES] Alternative Future > Portfolio Analysis> Institutional Goals 2000 NORMATIVE ANALYSIS Normative Analysis: What ought to Be

14. #3 Situation Analysis Organized by North. Ill Univ./Delivered by Universities Community Assets [Strengths and Weaknesses] • Public Infrastructure • Market Foundations Programmatic Needs [Opportunities/Challenges] • Community Betterment • Business Development • Workforce Development SWOC substitute for Internal External Analysis

15. Survey Questionnaire Organized/Delivered by University Partners • NIU designed Questionnaire • Mailings to over 29,000 individuals • Business Owners Chambers Development Organizations Mayors • Survey Questions • Goals and Measures of Success • Perceptions of Strengths/Challenges • Program/Issue Areas Requiring Action

16. Component Area Summits Organized/Delivered by University Partners #4 • 1st Step = Vision-Setting [a.m.] • New Economy [Context] • Small Group Discussion • Plenary Consensus • 2nd Step = Identification of Priorities [p.m.] • Stakeholder Survey Results [Context] • Small Group Discussion • Plenary Group Voting Alternative Futures Approach vs Extrapolation of Current Trends or Classical ‘Problem’ Identification

17. Content Analysis [Thematic Mapping] #5 • Grouped 90+ Regional Priorities; because: • Wanted to quantify common patterns of concepts • Aggregate list of issues too large and complex to grasp • Resulted in 40 Common Objectives, for example: • Invest in and fund advanced broadband & wireless • Invest in that prepare workers for new economy jobs. • Empower organizations to implement best practices

18. Portfolio Analysis[Affinity Diagramming] 4 Customer Segments:4 Groups each with distinct Scopes of Interest … Executives: Governor & Director Strategic Goals Summit Participants: 40 Priorities (Strategic Objectives) from the 19 sessions

19. Institutional Goals [A Strategic Development Framework] • Public Facilities • Governance • Taxes/Regulations • Infrastructure • Public Services • Market Institutions • Capital [Financial] Access • Human Capital • Technology Resource • Community Betterment • Growth Management • Area Redevelopment • Employment Opportunity • Self Sufficiency • Enterprise Growth • Capital Investment • Trade/Export Promotion • Production Operations • Entrepreneurial Starts

20. State/Regional ReportOrganized by Department / Prepared by Universities • Introduction • The New Economy Competitive Structure, Trends, Performance • Implications for Government Foundations and Functions of Development • Development Strategies in a New Economy 15 Strategic Goals/40 Strategic Objectives • Area [Regional] IssuesSurvey Responses on Major Themes http://www.commerce.state.il.us/bus/research/strategic_planning/5yearplan.html

21. 2001 INSTRUMENTAL ANALYSIS Instrumental Analysis: How to Get There • Strategies Identified[Problem Solving] • Legislative • Programmatic • Administrative • Issue Management [Tools/Techniques] • Strategy Assignment • Policy Formulation • Action Planning • Formative Evaluation[Risk Assessment] • Suitability • Feasibility • Acceptability • Performance Planning[Resource Allocation] • Technical Assistance • Benefactor • Advocacy

22. #7 Strategy IdentificationOrganized/Delivered by University Partners • Review of Existing Plans [Some Locations] • Consult Key Stakeholders [Some Locations] • Practitioner Brainstorming Session • Morning: Theme Based Small Group Session • Afternoon: Discussion and Prioritization • Field Visits/Field Observations [Some Locations] • Web-Based Survey Tool [Some Locations] Group Problem Solving Sessions; Spring 2001

23. Brainstorming SessionsOrganized/Delivered by University Partners • Plenary Session: Review of Efforts to Date • Regional Priorities/State Objectives from ‘00 • Morning: Small Group Discussion • Brainstorming Strategic Solutions/Project Ideas • Afternoon: Presentation and Prioritization • Set Priorities for Regional Implementation 1145 participants donated approximately 2.5 years of time

24. Year 2: Statewide 15 Strategic Goals 40 Strategic Objectives Year 3: Regional 425 Suggestions ## Courses of Action Development OpportunitiesWorking Document

25. Suitable - “Is it reasonable to act?” i.e. is not too broad or complex to undertake; has a reasonable time horizon; is of a scale the organization can undertake. [Impact] Feasible – “Is the organizational capable of acting”, considering the competitive environment, operations needs/ requirements, and ability to secure resources required. [Funds] Acceptable - “Does the organization have a will to act”, considering organizational preferences, excess capacity, and its expertise/capabilities. [Champion] Formative EvaluationRisk Assessment Tool #8

26. #9 Performance PlanningResources Allocation Tool • Organizational Champion • Regional Organization - University Partner • State/Federal Agencies - Department Team • Nature of Efforts Required • Advocacy/Brokering - Research/Exploration • Facilitation/Advisory - Trng/Tech Assistance • Grants Packaging - Champion/Guardian • Resources, Funds Required • Time and Effort - Volunteers/Pro-Bono • External Grants - New Funds/Tax Expenditure

27. Suitability Feasibility Acceptability Local/Regional Statewide Impact Contract Funds Grant Funds Regional Org External Agent Univer. Partner Dept. Team Advocate Org. Advisor Research Tech Handbook Educ. Training Strategies MatrixOrganized by Department / Prepared by Universities Risk Impact Funds Champion Effort Formative Evaluation/Performance Planning

28. Regional Reports Organized by Department / Prepared by Universities • 1st Report: Executive Summary • Brief 4 Page Overview • 2nd Report: Regional Development • Development Framework • The Region • Regional Visions/Priorities [From 1st Year] • Development Opportunities [From 2nd Year] • Next Steps: Issue Management

29. 2002 ISSUE MANAGEMENT[Project Implementation] • Set Objectives • Raise Funds • Locate Staff • Deliver Product/Service • Evaluate Efforts • Starting PointCourses of Action • 30+ Projects2-3 in Ea. Region 6-8 by Dept.

30. #10 Initial Viewpoint [Implementation Skills/Techniques] Advocate/ Broker Grant Packaging Organization Facilitation Research/ Exploration Training/ Tech. Handbooks

31. Current Viewpoint [Continuous Improvement Process] • FOCUS • Increase the understanding of customer needs (i.e. process improvement opportunities) • Develop a body of knowledge on key subjects(inventory/compile development information) • PLAN • Policy analysis (of the cause and effect relation among development policy alternatives) • Document innovative practices and techniques

32. Current Viewpoint [Continuous Improvement Process] • IMPLEMENT A SOLUTION • Direct or convert resources to implementation • Make adjustments (technical assistance) • CONFIRMATION/EVALAUTION • Evaluate program successes • STANDARDIZE ACTIONS • Promote professional development initiatives • Transfer & shape institutional structure

33. Quantitative Measures Products Processes Qualitative Measures 2003 Framework for Development SUMMATIVE EVALUATION How Do We Know We’ve Arrived?

34. Specific Measures Inputs: • Participatory: 2,100 participants; 11,000 hours Process/Practices: • Community Oriented Planning Methodology • 10 + Planning Innovations Adapted Outputs: • Integrated State Strategy [and Reports] • 2- Projects Completed; 40+ Projects Underway Outcomes: • New Development Framework

35. Stakeholder Planning Defining the Scope Survey Questionnaire Priority Setting Summit Brainstorm Sessions Performance Planning Coordination Vertical Horizontal Communications Yr 1: Plan to Plan Yr 2: Goals/Obj. Report Yr 3: Regional Strategies Freeman, 1984 Participatory Planning[Stakeholder Inputs]

36. POSITIVE ANALYSIS Clarify Values > Community SW-OC> Economic Model NORMATIVE ANALYSIS [ALTERNATIVE FUTURES] Future Priorities > Portfolio Analysis > Goals Plan INSTRUMENTAL ANALYSIS [ISSUE MANAGEMENT] Brainstorm Options > Gap Analysis > Actions Plan Assign to Parties > Allocate Resources >Work Plans SUMMATIVE EVALUATION Monitor > Review Performance > Analyze Impact Process Strategic Planning for Communities

37. Innovations Tested and Proven • Values Clarification: To Define the Scope of Effort • Environmental Scan: Impact of the New Economy • Situation Analysis: Survey Community SW-OC; • Alternative Futures: Visions & Priorities • Content Analysis: Aggregated Common Priorities • Portfolio Analysis: Framework of Development • Strategy Identification: Participatory Process • Formative Evaluation: Decision Making • Performance Planning: Plan Meets Need • Issue Management:Project Management

38. Development Framework [for State and Regional Agencies] • Public Facilities • Governance • Taxes/Regulations • Infrastructure • Public Services • Market Institutions • Capital [Financial] Access • Human Capital • Technology Resource • Community Betterment • Growth Management • Area Redevelopment • Employment Opportunity • Self Sufficiency • Enterprise Growth • Capital Investment • Trade/Export Promotion • Production Operations • Entrepreneurial Starts

39. For more information • John L. Lewis, Northern Illinois UniversityJlewis@niu.edu • Michael T. Peddle, Northern Illinois UniversityMpeddle@niu.edu • Eric L. Rinehart, Commerce/Community AffairsRinehart@ameritech.net • http://www.commerce.state.il.us/bus/research/strategic_planning/5yearplan.html

40. Regional Strategic |Plans Questions?Comments?