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ITS PAST, PRESENT, & FUTURE

SPORT MANAGEMENT:. ITS PAST, PRESENT, & FUTURE. Sport Management: Outgrowth of Physical Education Administration. Expanded to cover organizations that Rent facilities/equipment (e.g., health clubs) Schedule activities (e.g., youth sport leagues) Provide instruction (e.g., city recreation)

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ITS PAST, PRESENT, & FUTURE

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  1. SPORT MANAGEMENT: ITS PAST, PRESENT, & FUTURE

  2. Sport Management: • Outgrowth of Physical Education Administration • Expanded to cover organizations that • Rent facilities/equipment (e.g., health clubs) • Schedule activities (e.g., youth sport leagues) • Provide instruction (e.g., city recreation) • Promote excellence (e.g., collegiate athletics) • Provide sport entertainment (e.g., professional sports) • Regulate sport (e.g., sport governing bodies)

  3. Landmark Thrusts Dr. Mason of Ohio University with Walter O’Malley of Brooklyn Dodgers First program for preparing managers for professional sports (1966, Ohio University) Dr. Earle F. Zeigler of Universities of Michigan, Illinois, and Western Ontario Academic study of sport management

  4. Present Professional Status of Sport Management Degree programs in more than 200 universities Professional associations NASSM, EASM, SMAANZ Several national associations Journals in Sport Management JSM, SMQ, IJSM in North America EJSM (now known as European Sport Management Quarterly), JSS in Europe SMR in Australia and New Zealand Several others in various languages

  5. Economic Impact of Sport Two recent estimates of the sport industry -Meek’s (1997) based on 1995 data -Smith & Street’s Sport Business Journal (1999) based on 1999 data

  6. Sports Consumption (in millions) (Meek, 1997) A. Sports Consumption 1. Entertainment & Recreation Participation in Leisure Sports32,000 Admission to Spectator Sports5,300 Pari-mutuel net receipts3,300 Concession, souvenirs, etc. 3,400 Others 173 Total 44,173

  7. Sports Consumption (in millions) (Meek, 1997) 2. Products and Services Equipment, Apparel, & Footwear71,000 Sports Medicine18,500 Trading Cards, Videos, Books, etc.3,500 Others 153 Total93,153 3. Advertising7,522

  8. Economic Value of Sport Industry (Meek, 1997) B. Sports Investments 11,816 C. Sports Net Exports(-4,700) Total Value of Sport Industry151,964 Or Gross Domestic Sports Product (GSDP) 2% of the GDP in the U.S. 11th Largest Industry in 1995

  9. Economic Value of Participant Sport (in millions) from Meek (1997) Participation in Leisure Sports32,000 Equipment, Apparel, Footwear 71,000 Total103,00 Or 68% of the Total Sport Industry The above does not include: Sports Medicine18,500 Investments in Infrastructure11,800

  10. Economic Value of Segments of the Sport Industry Supported Economic Activity Spectator Sport Participant Sport 98.5 Billion 46.3 Billion 259.0 Billion

  11. Sports Business Journal Estimate in 1999 (billions) • Advertising28.25 • Endorsements0 .73 • Active equipment/apparel/footwear24.94 • Facility construction2.49 • Internet0.30 • Licensed goods15.10 • Media broadcast rights10.57 • Professional services 14.03

  12. Sports Business Journal Estimatein 1999 (billions) Spectator sports 22.56Sponsorships 5.09Medical treatment4.10Travel44.47Publications/Videos2.12Gambling18.55Team operating expenses19.23Grand Total for the Sport Industry213.00

  13. Size of the Sports Industry vs. Other Industries (in billions) (Sports Business Journal) Motion pictures $31 Motor vehicles/equipment $85 Mining $121 Agriculture $132 Public utilities $210 Communications $212 SPORTS $213 Transportation $256 Banking $266 Health care $460 Retail trade $713 Real estate $935

  14. Sport Industry: Careers and Household Income Employment in# People$ Income Sport Industry2.32 million52 billion Supported Industry2.33 million75 billion Total4.65 million127 billion

  15. ORGANIZATIONAL CONTEXTS Educational institutions Professional sport franchises Non-profit organizations Profit-oriented organizations Government agencies U.S. Armed Forces Sport governing bodies (regional, national, and international) Umbrella sport organizations

  16. ACTIVITY/JOB TYPES Event/facility management Ticketing/licensing/concession operations Scheduling of facility/equipment/competitions Parking operations Legal issues Marketing/promotion/public relations Personnel/budgeting and accounting Etc.

  17. THE FUTURE OF SPORT MANAGEMENT Very Bright Indeed for Continued Growth Molitor’s Forecast of Leisure as an Engine of Economic Growth Increasing Popularity of Women’s Sport Globalization of Sport

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