1 / 33

3rd HOLIDAY BAROMETER 22 May 2003

They are the least restrained in their budget, travel to. the most destinations and travel the most outside of Europe ... Q : For your summer holidays, do you intend to travel...

Patman
Download Presentation

3rd HOLIDAY BAROMETER 22 May 2003

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    Slide 1:3rd HOLIDAY BAROMETER 22 May 2003

    Presentation Plan 1 - Why this study? 2 - Can we speak of a European holidaymaker? 3 - What does the 2003 European barometer indicate? 4 - What will the French be doing this summer? 5 - Travel assistance, the European’s favoured choice 1 – Why this study? EUROP ASSISTANCE / IFOP Survey - May 2003 Europ Assistance: a legitimate source for a reference barometer EUROP ASSISTANCE / IFOP Survey - May 2003 Europ Assistance / IFOP Survey Methodolgy EUROP ASSISTANCE / IFOP Survey - May 2003 2 – Can we speak of a European holidaymaker? EUROP ASSISTANCE / IFOP Survey - May 2003 Yes, a European holidaymaker exists EUROP ASSISTANCE / IFOP Survey - May 2003 Seeks rest (64%) Holidays by the sea (65%) Is particularly attentive to the quality of the accommodation/cuisine (31%) and the environment (25%) Travels by car (62%) with an average of approximately 750 Km between home and the holiday destination Is not too worried about holiday expenses (63%) Has already had problems while on holiday (65%) Geographical distinctions EUROP ASSISTANCE / IFOP Survey - May 2003 Tend to worry less and holiday more in their own country Tend to worry more and plan their holidays long in advance, travelling abroad and less often with family If nationality is not a decisive factor, what makes the difference? Sociable holidaymakers 20% questioned 20% of departures Older Nearby destination Far off destination Active families 20% questioned 21% of departures "Children first" 15% questioned 13% of departures Younger EUROP ASSISTANCE / IFOP Survey - May 2003 Demanding holidaymakers 20% questioned 22% of departures Stay at homes 25% questioned 24% of departures Stay at homes EUROP ASSISTANCE / IFOP Survey - May 2003 25% of Europeans questioned, mostly women (28%), Inactive and over 65 years old Active families EUROP ASSISTANCE Survey / IFOP - May 2003 20% of Europeans questioned, PSC B, households of 3/4 people, with at least one child and 35 to 49 years old "Children first" EUROP ASSISTANCE / IFOP Survey - May 2003 15% of Europeans questioned, PSC C, over 35 years old Sociable holidaymakers EUROP ASSISTANCE / IFOP Survey - May 2003 20% of Europeans questioned, mostly men (21%), 35 to 49 years old Demanding travellers EUROP ASSISTANCE / IFOP Survey - May 2003 20% of Europeans questioned, 18 to 24 years old 3 – What does the 2003 European barometer indicate? EUROP ASSISTANCE / IFOP Survey - May 2002 Intention to travel during the summer of 2003: 79% EUROP ASSISTANCE / IFOP Survey - May 2003 %

    Slide 16:

    Preference for one’s own country EUROP ASSISTANCE / IFOP Survey - May 2003 Q : For your summer holidays, do you intend to travel… ? Budgets: the same (55 %), or bigger(23 %) EUROP ASSISTANCE / IFOP Survey - May 2003 % SARS, the greatest cause for worry: 72% of Europeans have changed their travel habits EUROP ASSISTANCE / IFOP Survey - May 2003 The war in Iraq is also a worry: 57% changed their behaviour EUROP ASSISTANCE / IFOP Survey - May 2003 % 4 – What will the French be doing this summer? Observatoire EUROP ASSISTANCE / IFOP - Mai 2003 New French holiday trends EUROP ASSISTANCE / IFOP Survey - May 2003 The French intend to travel more throughout the year and less during the summer EUROP ASSISTANCE / IFOP Survey - May 2003 The French are more careful in their spending EUROP ASSISTANCE / IFOP Survey - May 2003 39 28 I pay little attention to price I sometimes take holidays that cost more than usual I try to spend as little as possible NSP 31 2 Q : Which statements best describe your holiday budgetary habits? The French plan to stay in France this summer EUROP ASSISTANCE / IFOP Survey - May 2003 French favoured regions EUROP ASSISTANCE / IFOP Survey - May 2003 Based on: 122 people Family, a priority, a choice EUROP ASSISTANCE / IFOP Survey - May 2003 The French and their cars EUROP ASSISTANCE / IFOP Survey - May 2003 French preparation / worries EUROP ASSISTANCE / IFOP Survey - May 2003 5 – Travel assistance, the European’s favoured choice EUROP ASSISTANCE / IFOP Survey - May 2003 Assistance, the favoured choice of Europeans in the event of difficulty Q: Who would you call first to rapidly sort out any problems and/or cover costs should the following problems arise during your holidays? From left to right: the insurance company, family or friends, On-site professional/ local doctor, will sort it out on my own The benefits of travel assistance EUROP ASSISTANCE / IFOP Survey - May 2003

    Slide 33:2003… STILL THE REFERENCE FOR ASSISTANCE AROUND THE WORLD 22 May 2003

    2003 Holiday Survey

More Related