Food and Beverage

1. Food and Beverage • Role of Travel in Food • Roman Empire = Greeks, McD’s in 1955 • Rhythm, Timing and Flow • Resort F&B purposes • Create a desired image/define market • Attract desired businesses • Create new business opportunities • Wine tastings, themes, brunches, etc.

2. Being Profitable • Failure rate of restaurants = highest! • Balancing Payroll with Productivity • Training/education; purchasing pre-cooked • Must retain employees to be effective! • Food Quality/Costs driven by purchasing • Shelf life & storage capabilities • Prime-vendor agreements (buy majority if…) • Use of Technology • Point of sale systems (POS), beepers, etc.

3. Attractions & Entertainment: • Attractions • Permanent, natural or constructed • Venues (ie entertainment) • Location of Events • Events • Temporary attractions

4. Seasonality • Attractions = Seasonal • Shoulders = venues and events • Staffing/Personnel • Part-timers; pay more for longevity • To generate shoulder attendance: • Target persons w/ flexible schedules • Complimentary amenities (ski/biking) • Discount season passes at end of season

5. *Heritage Museums & Historical Zoos & Aquariums Parks & Preserves *Commercial Amusement parks Theme Parks Gaming Shopping *Live Entertainment Sporting Activities Performing Arts Fairs, Festivals & Events - W. Edmonton Mall! 20 million visitors! Types of Attractions

6. Destinations – Chapter 9 • Resort Destination vs. Destination Resort • Vail, CO vs. Disney World • Romans were 1st to enjoy resorts • Urban Tourism • Visiting cities as the destination • Seasonality • Weather (beach/ski) and school (Disney)

7. Classifying Destinations Seasonal Seasonal Delights -Mt. resort - Seaside resort Sporting Activities - Ski/Golf Far from the Maddening Crowd -ranches, hunt/fish Limited Dvlpmt High-Level Dvlpmt Year-Round Playgrounds -ships, spas, casinos *integrated resorts Links to the Past - heritage/religious Bright Lights & City Sights - urban destinations Non-Seasonal