Why Audio Ads Should Be a Part of Your Advertising Strategy in 2023?

1. Audio ads should be a part of your advertising strategy in 2023 for several reasons: Listen through rates LTR%: Digital Audio medium has the highest natural (Not forced or optimized) completion rates of Advertisements. The LTR% ranges between 80% to 100% naturally without optimization thus generating maximum ROI for money spent Targeting: Audio ads allows you to target specific demographics, geographic locations, and even listening behaviour. This allows you to reach your desired audience more effectively. Reach: Audio platforms, like Spotify, have a large user base, which means you can reach a large audience with your ads. This is especially true as more people are turning to streaming services for music and podcasts. In fact, according to a study by Nielsen, streaming audio has grown by more than 40% since 2018. This presents a huge opportunity for advertisers to reach a large and engaged audience. Engagement: It is an engaging way to connect with your target audience. They can be used to tell a story, create an emotional connection and make a memorable impact. It can be used to promote your brand, products or services, and can be used to educate your target audience. This is an effective way to increase brand awareness and build trust with your target audience. Measurable: Audio advertising allows you to track the performance of your ads in real-time, making it easy to optimize for ROI. This allows you to see which ads are working and which are not, and make adjustments accordingly. This makes it a powerful tool for reaching and connecting with your target audience. Cost-effective: It is a cost-effective way to reach a large audience and can be more budget-friendly than other forms of advertising like TV or radio. Flexibility: With programmatic audio advertising, you can change your ad campaign on the fly, you can pause or stop an ad campaign instantly, if you see it's not working. Additionally, you can add or remove targeting options, change the ad creative, and much more. This allows you to adjust your campaign in real-time based on the performance data you are collecting. Audio ads can be used in different ways: It can be used in different forms like, pre-roll, mid-roll, post-roll, and sponsorship. This allows you to choose the type of audio ad that best suits your needs, and reach your target audience in the most effective way. Audio ads are versatile: It can be used to reach a wide range of audiences with different interests. From music to podcasts, from news to sports, there is an audio ad for everyone. This allows advertisers to reach a wide range of audiences through different audio platforms. In conclusion, audio ads offer a wide range of benefits that make it an effective way to reach and connect with your target audience. With audio advertising, you can target specific

2. demographics and geographic locations, track performance in real-time, and keep costs down. Additionally, it is engaging, flexible, and versatile. This makes it a powerful tool for reaching and connecting with your target audience in 2023.