Expert Tips to Increase Your Conversion Rate Optimization

1. Expert Tips to Increase Your Conversion Rate Optimization If your site looks good and you have good traffic but you still feel like something is missing, concentrating on your conversion rate optimization is a good place look. This often-overlooked critical step is unfortunately what has many (more than 20%) of business calling it quits in a year or less. Lucky for you, I have pulled all of my top CRO tips to set you on your way to conversion rate overdrive. Let’s jump right in! Tip #1: What The Experts Will Tell You Before you start playing around with different elements on your site check-in with the best conversion rate optimization agency for an audit of your site. A great agency will observe and analyse what your visitors’ are looking for and how to supply it. This includes looking at the following: •Identifying issues and opportunities that do exist •Editing content and the site for better UX/UI •Creating customer personas •Utilising a user-centric model •Focusing on what is most valuable to your business •Contrasting your current site with competitors •Performing A/B Tests •Multivariate Testing This is a lot to take in, but the best conversion rate optimization agency should be looking at all of this and more. Let’s unpack one of the most important elements of customer testing: A/B testing vs. Multivariate In a traditional A/B test or split test, you are presenting your intended users with two options or deliveries of the same thing. This could mean sending out

2. two different email marketing messages or a visual element to let your customers’ actions letyou know what’s working and what isn’t it. READMarket Live: Indices at day's low, Nifty around 11,800, Sensex falls 100 pts - Moneycontrol.com Multivariate testing, on the other hand, changes a range of items. For example, you may create two completely different designs for your website to see which one attracts and works to encourage more CTR and conversion. This is a great option for you if your brand is new and you are seeking to establish yourselves. Tip #2: Heatmaps A very handy tool when it comes to conversions, a heatmap is a visual that indicates where and how your visitors interact. These can tell you right away what is working and what isn’t. For example, in the image below, it appears that people are mostly focused on menu options and call-to-action. This points to a clear site that naturally inspired the visitor to click through the site and engage. If these items were ignored you may consider decluttering your menu, redesigning your CTA, and making sure your message is clear.

3. Tip #3: Low Hanging Fruits for the Win! If you want to see immediate results in your ROI look for the low hanging fruits. What this refers to are the easy, quick fixes that will immediately improve your CTR and CRO. According to an Aberdeen study, something as seemingly insignificant, like a one-second delay on a site saw a seven per cent loss in conversions and sixteen per cent decrease in customer satisfaction. That means that almost half of all people are less likely to buy on an ecommerce site leading to a high bounce rate, little traffic, and abandoned carts. If you aren’t sure where your site is holding, use some easy tools like: 1.Pingdom 2.Google PageSpeed Insights 3.WebPage Test 4.YSlow