Why Is It Important To Have A Digital Marketing Strategy For Your Hotel?

1. Beat The Competition, Get More Direct Bookings With Our Hotel Digital Marketing Services

2. The hotel industry today is dynamic and competitive, so effective marketing strategies are critical for the success of any hotel business. Whether you’re launching a new location, increasing bookings, or rebranding, Pearl Lemon Group hotel digital marketing services can be a game-changer for you. Pearl Lemon Group has numerous awards, over 25 years of collective experience, and has all the grit and know-how to lift your hotel business’s digital marketing efforts and overall presence to the next level. As of 2021, statistics show that over 4.66 billion people are active internet users worldwide, making 59.5% of the global population. Of these people, 92.6% access the internet using their mobile devices.

3. The internet connects billions of people worldwide, and for modern society, it is a core pillar for information. Using the right strategy and creativity, hotels can harness the power of digital marketing to create magic. Pearl Lemon Group is an award-winning, creative, innovative full-service digital marketing agency working with businesses in the UK and worldwide. We deliver custom-tailored experiences to help your business grow and attract more customers.

4. Pearl Lemon Group For Your Digital Growth Everywhere in the world, people rely on the internet for information. From a nearby restaurant to a hotel several miles away from your current location, the internet has answers to your queries. In short, the internet is an Epitome of Information. To find a hotel at any location, all a person has to do is type in “hotels in place X,” and they will be presented with results. There has never been a better time for your hotel business to be visible than now.

5. What Is Hotel Digital Marketing? Hotel digital marketing or hospitality marketing involves building and maintaining your hotel’s presence online. These efforts are executed on social media platforms like Facebook, Twitter, Instagram, and various search engines like Google. Ultimately, digital marketing gets you more bookings, better visibility and can establish you as a brand leader in the industry.

6. Why Is It Important To Have A Digital Marketing Strategy For Your Hotel? In the current digital age, many visitors take to the internet to search for hotels and services they provide. A solid hotel digital marketing strategy can help you approach all potential guests and build a loyal customer base for your business. Your Guest’s journey begins after making an organic search on Google, Bing, or other search engines. That’s why you have to be visible on these platforms. The digital landscape is constantly changing; you need to keep your face out there to stay relevant. Through hospitality events and research, you can take your prospects through to the booking phase.

7. Best Hotel Digital Marketing Strategies You Should Implement List Your Hotel On Google. The internet led to the rise of search engines. Now everybody wants their business to get registered on Google. You can find everything on the internet, from a coffee stall to the world’s tallest hotel atop the Shangai Tower, you will find it. The best part is that registering your Hotel on Google is free!

8. “Google My Business” or GMB is there to bridge the gap between business owners and end-users. Before guests make a booking, they search the properties they would be staying at. A potential customer searches it all from facilities to ratings and reviews, photos, price ranges, and FAQs. You can install GMB on your smartphone or create a website version. Then you fill up the registration form with the required information like your hotel name, star category, location, facilities, contact information, and so on.

9. Make sure that you keep your contact details and information up to date. With ‘Google My Business,’ you have access to features such as: ● ● ● ● ● ● Rating and review. Collection on your hotel’s business page. Auto-update user-generated content geotagged with your brand. Adding site manager. Integrated meta-search for hassle-free bookings. Hotel attributes After investing time in GMB, you can also enroll for Google’s Free Hotel Booking Link, allowing Hotels to display their booking rates and acquire direct bookings with no 3rd parties involved.