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Another factor contributing to the decline in trust in the media and the rise in faith in businesses is the <br>proliferation of fake news and misinformation. The internet has made spreading false information <br>easier, and the media is often seen as a culprit. Many people now believe that they canu2019t trust what they <br>read or see in the news and are more likely to believe information that comes directly from the source.<br>Social Media has brought Businesses Closer to their Consumers<br>Finally, the increasing use of social media has also impacted trust in the media and businesses. Twitter <br>and Facebook,
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