1 / 8

Life After Publishing: Where Does the DOI Go Next? * * * CDI Update * * * IDF Members’ Meeting June 22, 2004 London

Life After Publishing: Where Does the DOI Go Next? * * * CDI Update * * * IDF Members’ Meeting June 22, 2004 London. Publishing Solidly Underway. Major Customers fully implemented - all expanding McGraw-Hill, Gale, Harvard Business School, Corbis, Penguin Putnam…

Philip
Download Presentation

Life After Publishing: Where Does the DOI Go Next? * * * CDI Update * * * IDF Members’ Meeting June 22, 2004 London

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Life After Publishing: Where Does the DOI Go Next? * * * CDI Update * * * IDF Members’ Meeting June 22, 2004 London

  2. Publishing Solidly Underway • Major Customers fully implemented - all expanding • McGraw-Hill, Gale, Harvard Business School, Corbis, Penguin Putnam… • Complete content life-cycle now supported • Content Creation => Publication => Distribution/Syndication => Partnering => Asset Management/Re-use • Business Case well-documented • EPS Study (12-to-1 Payback for Book Publishing) • EPS: “Not Your Father’s DOI: New Applications Show Wider Promise” and “DOI in 2004: Where are the Tipping Points?” • Esther Dyson Release 1.0 (free excerpt on DOI specifically) • Enterprise Content Integration with the DOI: A Business Case for Information Publishers (DOI for internal content management, faster time-to-market)

  3. Selected Customers Warner Music Group

  4. Study Documents 12-to-1 PaybackAvailable free via its DOI: http://dx.doi.org/10.1220/eps1 • Scenario: Book Publisher with 3,000 titles • Conducted by consulting firm EPS • Commissioned by CDI, but conducted via independent interviews with CDI customers, non-CDI customers, and other organizations that offer similar results via different (and more expensive) approaches • 12-to-1 ROI is for only the first of four areas of DOI benefit (Content Marketing). • Three forthcoming papers to address other areas of DOI payback such as Better/Broader Syndication/Distribution, Faster/More Flexible Online Partnering, and Supply-Chain Efficiency. 2nd paper currently underway (Syndication/Distribution). Source: EPS

  5. Evidence of Utilization: DOI traffic via Google>3X greater than regular Web site traffic

  6. All Publishing Apps Now in Place • Granular Publishing • Contextual Linking • Syndication • Peer-to-Peer Distribution • Online Partnering • Access Control (Free vs Paid, Open vs Restricted) • Search Engine Optimization • Content Management (internal)

  7. New Industries • Homeland Security • RFIDs • Healthcare (incl. electronic medical records) • Consumer Products • Directory Publishing • Music • Wireless Services • Identity Management

  8. CDI Contact Info • David Sidman, CEO: (212) 792-1847 dsidman@contentdirections.com IID (Internet ID - personal DOI): http://dx.doi.org/10.1570/dsidman • Hal Espo, Consultant (Publishing & Information Industries): (917) 533-7375 hespo@contentdirections.com • Marty Kahn, Chairman: (212) 848-0401 mkahn@rho.com CDI Web site:http://www.contentdirections.com Live Customer Examples:http://doi.contentdirections.com

More Related